{"id":690396,"date":"2022-09-29T11:03:36","date_gmt":"2022-09-29T15:03:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\/"},"modified":"2022-09-29T11:03:36","modified_gmt":"2022-09-29T15:03:36","slug":"paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\/","title":{"rendered":"PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <b>Multi-Year Campaign to Launch with Multiple\u00a0Non-Profit <\/b><br \/>\n        <b>And Consumer Products Partners <\/b>\n      <\/p>\n<p>\n        <i>Share it: @Nickelodeon @SpongeBob #SpongeBob<\/i>\n      <\/p>\n<p>Click <b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3663297-1&amp;h=583280334&amp;u=https%3A%2F%2Fapp.shift.io%2Freview%2F6335a69ed1ba894b0c1b3d62&amp;a=HERE\" target=\"_blank\" rel=\"nofollow noopener\">HERE<\/a><\/b> for assets<\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">NEW YORK<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 29, 2022<\/span><\/span> \/PRNewswire\/ &#8212; Paramount Consumer Products and Nickelodeon today announced the launch of <i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3663297-1&amp;h=3457115260&amp;u=http%3A%2F%2Fwww.spongeboboperationseachange.com%2F&amp;a=SpongeBob+SquarePants%3A+Operation+Sea+Change\" target=\"_blank\" rel=\"nofollow noopener\">SpongeBob SquarePants: Operation Sea Change<\/a><\/i>, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, <i>SpongeBob SquarePants: Operation Sea Change<\/i> aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current <i>SpongeBob SquarePants<\/i> consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative product lines. Additionally, the initiative will engage millions of SpongeBob fans around the world with on-the-ground events and educational resources that connect them with ways to become a part of the movement and take action in their own communities. \u00a0\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1911219\/SB_OSC_LOGO.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1911219\/SB_OSC_LOGO.jpg\" title=\"SpongeBob SquarePants Sea Change\" alt=\"SpongeBob SquarePants Sea Change\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;Since its debut almost 25-years ago, <i>SpongeBob SquarePants<\/i> has become globally beloved for its contagious optimism and irreverent humor, but at its core the series has always had an intrinsic connection to the sea leading us to launch <i>SpongeBob SquarePants: Operation Sea Change<\/i> to help protect the home of the very creatures that inspired Bikini Bottom,&#8221; said <span class=\"xn-person\">Veronica Hart<\/span>, Executive Vice President, Global Franchise Planning, Paramount Consumer Products. &#8220;With this initiative not only are we funding change but reinventing how we do business by creating a connected global effort around sustainability, while also being afforded the opportunity to honor the legacy of the incomparable <span class=\"xn-person\">Stephen Hillenburg<\/span>, Marine Biologist and <i>SpongeBob SquarePants<\/i> creator, who was so deeply committed to preserving our oceans and marine life.&#8221;<\/p>\n<p>At launch, the program will mobilize a network of global non-profit partners that further the goals of <i>SpongeBob SquarePants: Operation Sea Change<\/i>. These efforts, which have been funded through grants from the <i>SpongeBob SquarePants: Operation Sea Change<\/i><i>Fund<\/i> at Tides Foundation, aim to help protect the ocean from plastic pollution and biodiversity loss through on-the-ground clean-up events in cities around the world. Paramount Consumer Products will also work with licensing partners to launch SpongeBob branded products that feature zero or reduced single-use plastic\u00a0and rally consumers to get active through education and information about conservation-focused organizations they can support.<\/p>\n<p>\n        <b>Non-profit launch partners include:\u00a0 <\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Waterfront Partnership of <span class=\"xn-location\">Baltimore<\/span> \u2013 <\/b>The Waterfront Partnership of <span class=\"xn-location\">Baltimore<\/span>, in collaboration with <span class=\"xn-location\">Maryland<\/span>-based government, business and community partners, is dedicated to cleaning and beautifying <span class=\"xn-location\">Baltimore&#8217;s<\/span> waterways. The <i>SpongeBob SquarePants: Operation Sea Change<\/i> Fund will support the Waterfront Partnership&#8217;s Healthy Harbor initiative to sponsor trash collection activities through 2023.<\/li>\n<li>\n          <b>Coral Restoration Foundation \u2013 <\/b>Headquartered in <span class=\"xn-location\">Key Largo, Florida<\/span>, the Coral Restoration Foundation was founded in response to the wide-spread loss of the dominant coral species on <span class=\"xn-location\">Florida&#8217;s<\/span><span class=\"xn-person\">Coral Reef<\/span>. Since 2007 they have been working to turn the tide for this critical ecosystem, and the <i>SpongeBob SquarePants: Operation Sea Change<\/i> Fund will support their coral restoration efforts through 2023.<\/li>\n<li>\n          <b>Plastic Oceans International <\/b>\u2013 This non-profit organization&#8217;s goal is to foster sustainable communities and to end plastic pollution worldwide. They operate with the belief that they can and must act locally to create change globally, which they do through their four pillars of education, activism, advocacy and science. The <i>SpongeBob SquarePants: Operation Sea Change<\/i> Fund will help fund plastic clean-up projects in <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Philippines<\/span>, <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">Cameroon<\/span> and <span class=\"xn-location\">Germany<\/span>.<\/li>\n<li>\n          <b>Surfers Against Sewage <\/b>\u2013 Surfers Against Sewage is a grassroots environmental charity that campaigns to protect the ocean and all it makes possible. It was created in 1990 by a group of Cornish surfers, fighting to clean up the sea that was making them sick. Now, this UK-based marine conservation charity campaigns on all that threatens the ocean \u2013 plastic pollution, the climate emergency, industrial exploitation and water quality \u2013 taking action on the ground that triggers change from the top. The <i>SpongeBob SquarePants: Operation Sea Change<\/i> Fund will support the organization&#8217;s Million Mile Clean, the most ambitious clean campaign to date, mobilizing over 100,000 people to clean 1 million miles of blue, green and urban spaces in the UK annually.<\/li>\n<li>\n          <b>WORK <\/b>\u2013 This organization supports waste collectors who recycle plastic, helping them earn a dignified income, while diverting waste otherwise destined for oceans and landfills. The <i>SpongeBob SquarePants: Operation Sea Change <\/i>Fund will help fund responsible collection efforts in <span class=\"xn-location\">Haiti<\/span>. Additionally, Paramount will collaborate with WORK to channel first mile ocean-bound plastic material into the licensed consumer products supply chain, contributing to a more circular economy while cleaning up the environment.<\/li>\n<\/ul>\n<p>\n        <b>Below are Consumer Products partners launching in 2022 and early 2023:<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>AKUA \u2013 <\/b>This New England-based company is on a mission to create a platform of delicious and nutritious products from a new and exciting form of food agriculture: regenerative ocean farming. AKUA and <i>SpongeBob SquarePants: Operation Sea Change<\/i> will be teaming up in 2023 to launch a branded kelp patty that will feature reduced plastic packaging.<\/li>\n<li>\n          <b>Conscious Step \u2013 <\/b>This <span class=\"xn-location\">Brooklyn, New York<\/span>-based company designs and sells sustainably made socks, sweatshirts and candles that benefit leading non-profits around the world. Each item is uniquely designed and embroidered to raise awareness for the associated cause, with a portion of the proceeds being donated to provide a quantified change. This fall, a line of <i>SpongeBob SquarePants<\/i> branded apparel will launch, with a portion of proceeds to be donated to Oceana, a non-profit ocean conservation organization.<\/li>\n<li>\n          <b>Munro Footwear Shoes \u2013 <\/b>This <span class=\"xn-location\">Australia<\/span>-based company designs and sells shoes for boys and girls. Launching in early 2023, Munro Shoes will roll out a <i>SpongeBob SquarePants<\/i> branded collection that uses reclaimed leather and features recycled packaging that uses no plastic. These will be launching <span class=\"xn-location\">Australia<\/span>-wide in all Williams and Mathers stores.<\/li>\n<li>\n          <b>Seaesta Surf <\/b>\u2013 This sustainable beachwear brand for kids launched the Seaesta X SpongeBob collaboration earlier this summer and will be expanding the partnership and joining the <i>SpongeBob SquarePants: Operation Sea Change<\/i> movement in 2023. Details will be announced at a later date.<\/li>\n<li>\n          <b>Waterlust <\/b>\u2013 A purpose-driven apparel company that uses clothing to educate, inspire and support consumers in living a more environmentally responsible life. They will be launching a line of products featuring recycled fabrics made from post-consumer bottles. The collection will also have a donation to the Ocean Institute in <span class=\"xn-location\">California<\/span> to support their K-12 marine science education program.<\/li>\n<\/ul>\n<p>Additionally, the Nickelodeon brand will use the full power of its multimedia ecosystem to galvanize the <i>SpongeBob SquarePants: Operation Sea Change<\/i> movement across its social, digital and linear channels. Fans can also log onto <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3663297-1&amp;h=420170736&amp;u=http%3A%2F%2Fwww.spongeboboperationseachange.com%2F&amp;a=www.SpongeBobOperationSeaChange.com\" target=\"_blank\" rel=\"nofollow noopener\">www.SpongeBobOperationSeaChange.com<\/a>\u00a0for more information about the initiative and its partners.<\/p>\n<p>In 2023, the initiative will expand to include: new partnerships and products, additional short-form content that will help educate fans on the ocean plastic crisis and on-the-ground clean-ups and activations that will allow fans to get involved. Further details will be announced at a later date.<\/p>\n<p>Since its launch <span class=\"xn-chron\">July 17<\/span>, 1999,\u00a0<i>SpongeBob SquarePants<\/i>\u00a0has reigned as the most-watched animated series for 22 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base.\u00a0<i>SpongeBob SquarePants<\/i>\u00a0is one of the most widely distributed properties in Paramount International\u00a0history, seen in more than 170 countries, translated in 29+ languages, and averaging more than 100 million total viewers every quarter.\u00a0<i>SpongeBob SquarePants<\/i>\u00a0was created by <span class=\"xn-person\">Stephen Hillenburg<\/span> and produced by Nickelodeon in <span class=\"xn-location\">Burbank, Calif.<\/span> \u00a0The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.<\/p>\n<p>Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products&#8217; portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world&#8217;s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY88470&amp;sd=2022-09-29\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change-301636921.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change-301636921.html<\/a><\/p>\n<p>SOURCE  Nickelodeon<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY88470&amp;Transmission_Id=202209291100PR_NEWS_USPR_____NY88470&amp;DateId=20220929\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Multi-Year Campaign to Launch with Multiple\u00a0Non-Profit And Consumer Products Partners Share it: @Nickelodeon @SpongeBob #SpongeBob Click HERE for assets NEW YORK , Sept. 29, 2022 \/PRNewswire\/ &#8212; Paramount Consumer Products and Nickelodeon today announced the launch of SpongeBob SquarePants: Operation Sea Change, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current SpongeBob SquarePants consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-690396","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Multi-Year Campaign to Launch with Multiple\u00a0Non-Profit And Consumer Products Partners Share it: @Nickelodeon @SpongeBob #SpongeBob Click HERE for assets NEW YORK , Sept. 29, 2022 \/PRNewswire\/ &#8212; Paramount Consumer Products and Nickelodeon today announced the launch of SpongeBob SquarePants: Operation Sea Change, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current SpongeBob SquarePants consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative &hellip; Continue reading &quot;PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T15:03:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1911219\/SB_OSC_LOGO.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE\",\"datePublished\":\"2022-09-29T15:03:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\\\/\"},\"wordCount\":1386,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1911219\\\/SB_OSC_LOGO.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/paramount-consumer-products-and-nickelodeon-announce-launch-of-global-ocean-conservation-and-sustainability-initiative-spongebob-squarepants-operation-sea-change\\\/\",\"name\":\"PARAMOUNT CONSUMER PRODUCTS AND NICKELODEON ANNOUNCE LAUNCH OF GLOBAL OCEAN CONSERVATION AND SUSTAINABILITY INITIATIVE SPONGEBOB SQUAREPANTS: OPERATION SEA CHANGE - 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Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. 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