{"id":690279,"date":"2022-09-29T09:03:14","date_gmt":"2022-09-29T13:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\/"},"modified":"2022-09-29T09:03:14","modified_gmt":"2022-09-29T13:03:14","slug":"doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\/","title":{"rendered":"DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads"},"content":{"rendered":"

<\/p>\n

DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–DoubleVerify<\/a><\/span> (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer\u2019s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand\u2019s own ad campaigns.\n<\/p>\n

\n\u201cWe are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,\u201d said Mark Zagorski, CEO at DoubleVerify. \u201cOur solutions will support Best Buy and its retail media clients, improving overall ad effectiveness, while giving them greater clarity and confidence in their digital investments.\u201d\n<\/p>\n

\nRetail media is estimated to be a $100 billion opportunity.* A retail media network allows a retailer to give brands access to their customers using the retailer’s key assets: first-party customer data and owned media. With the retailer’s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels.\n<\/p>\n

\nDV easily integrates directly onto a retailer\u2019s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography.\n<\/p>\n

\nWith today\u2019s announcement, Best Buy advertisers who use DV will have access to pre-campaign activation (DV Authentic Brand Suitability, Fraud\/SIVT) and post-bid filtering and measurement (DV Authentic AdTM<\/sup>, DV Video Complete, Programmatic Analytics) across Best Buy Ads. DV will also be used by Best Buy for its own programmatically-executed media buys. DoubleVerify\u2019s Publisher Suite will also be implemented across the Best Buy media platform, providing comprehensive protection and granular controls to the retail media network.\n<\/p>\n

\n\u201cDoubleVerify\u2019s product advancements and partnerships in the retail media sector are further examples of how we are leading the industry in developing innovative quality and performance solutions for emerging digital platforms,\u201d said Zagorski.\n<\/p>\n

\nFor more information about DoubleVerify, contact sales@DoubleVerify.com<\/a>.\n<\/p>\n

\nAbout DoubleVerify\n<\/p>\n

\nDoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally.\n<\/p>\n

*BDG, \u201cThe $100 Billion Media Opportunity for Retailers.\u201d 2021<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220929005129\/en\/<\/a><\/span><\/p>\n

\nMedia:
\n
Chris Harihar
\n
Chris@crenshawcomm.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Technology Data Analytics Professional Services<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads NEW YORK–(BUSINESS WIRE)–DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer\u2019s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand\u2019s own ad campaigns. \u201cWe are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,\u201d said Mark Zagorski, CEO at DoubleVerify. \u201cOur solutions will support Best Buy and its retail media clients, improving overall … <\/p>\n

Continue reading “DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-690279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads NEW YORK–(BUSINESS WIRE)–DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer\u2019s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand\u2019s own ad campaigns. \u201cWe are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,\u201d said Mark Zagorski, CEO at DoubleVerify. \u201cOur solutions will support Best Buy and its retail media clients, improving overall … Continue reading "DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T13:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20220929005129r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads\",\"datePublished\":\"2022-09-29T13:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\\\/\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20220929005129r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-to-provide-third-party-measurement-tools-to-best-buy-and-its-in-house-media-network-best-buy-ads\\\/\",\"name\":\"DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network, Best Buy Ads - 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