{"id":690088,"date":"2022-09-29T06:05:10","date_gmt":"2022-09-29T10:05:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/frameplay-becomes-unity-verified-solutions-partner\/"},"modified":"2022-09-29T06:05:10","modified_gmt":"2022-09-29T10:05:10","slug":"frameplay-becomes-unity-verified-solutions-partner","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/frameplay-becomes-unity-verified-solutions-partner\/","title":{"rendered":"Frameplay Becomes Unity Verified Solutions\u2019 Partner"},"content":{"rendered":"

\nThe Leader in Intrinsic In-game Advertising Takes Another Step Forward in Bringing Seamless, Non-disruptive Ads to the Gaming Experience
\n<\/h2>\n
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SAN FRANCISCO, Sept. 29, 2022 (GLOBE NEWSWIRE) — Frameplay<\/u><\/a>, the global leader in enabling intrinsic in-game advertising, today announced a new partnership with Unity (NYSE: U), the world\u2019s leading platform for creating and operating interactive, real-time 3D (RT3D) content, to become a Verified Solutions Partner<\/u><\/a>. Frameplay has been fully vetted by Unity\u2019s Verified Solutions Partner team, undertaking a comprehensive quality assurance process in compliance with Unity\u2019s technical standards to be certified and made available via the Unity Asset Store.<\/p>\n

\u201cVerification by Unity is an important next step in bringing our non-disruptive ad technology to game developers,\u201d said Jonathon Troughton, Frameplay\u2019s CEO and co-founder. \u201cAt Frameplay, our goal is to seamlessly integrate ads into a game\u2019s environment and achieve balance between the wants and needs of brands, developers, and gamers. Unity\u2019s Verified Solutions badge indicates to developers that they can rely on our solution for compatibility, quality, and scale.\u201d<\/p>\n

Unity\u2019s Verified Solutions Partners are a group of companies that represent an ecosystem of trusted third-party SDKs, plug-ins, editor applications, and more. These companies work with Unity to ensure technical alignment and verify compliance and performance with the latest Unity releases on an ongoing basis.<\/p>\n

Developers often find interstitial ads burdensome for interrupting the landscape and narrative of a game, but are unaware of alternative monetization options that don\u2019t disrupt gameflow. When Frameplay\u2019s intrinsic in-game ads are placed naturally within the game, it elevates the gaming experience and ensures eyes on advertisements in a way that authentically captures gamer attention, reinforcing a relationship with the brand. This approach of not interrupting the game has been proven through brand lift studies<\/u><\/a> in partnership with Comscore and Happydemics.<\/p>\n

\u201cGamer preference for intrinsic in-game ads is clear,\u201d said Brian Wilson, Chief Product Officer, Frameplay. \u201cBrands have many ways to advertise to gamers, but intrinsic advertising is the best way to reach them without negatively impacting their experience. Frameplay provides an opportunity to build genuine relationships with consumers through a shared ecosystem, and Unity\u2019s verification lends our technology an extra layer of trust with developers.\u201d<\/p>\n

Frameplay also recently helped develop the Interactive Advertising Bureau\u2019s (IAB) new in-game advertising measurement guidelines, as a key member of the task force. The new guidelines help establish accurate measurement validation for gaming environments, create separation from all other types of digital ads, and highlight the opportunity intrinsic in-game advertising offers to brands and advertisers.<\/p>\n

Frameplay is available on the Unity Asset Store<\/u><\/a>. To learn more about how Frameplay is pioneering the intrinsic in-game industry, visit www.frameplay.gg<\/u><\/a>.<\/p>\n

\n About Frameplay<\/strong>
\n
Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.gg<\/u><\/a>.<\/p>\n

\n Contact:<\/strong>\u00a0frameplay@codewordagency.com<\/a>\u00a0<\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

The Leader in Intrinsic In-game Advertising Takes Another Step Forward in Bringing Seamless, Non-disruptive Ads to the Gaming Experience SAN FRANCISCO, Sept. 29, 2022 (GLOBE NEWSWIRE) — Frameplay, the global leader in enabling intrinsic in-game advertising, today announced a new partnership with Unity (NYSE: U), the world\u2019s leading platform for creating and operating interactive, real-time 3D (RT3D) content, to become a Verified Solutions Partner. Frameplay has been fully vetted by Unity\u2019s Verified Solutions Partner team, undertaking a comprehensive quality assurance process in compliance with Unity\u2019s technical standards to be certified and made available via the Unity Asset Store. \u201cVerification by Unity is an important next step in bringing our non-disruptive ad technology to game developers,\u201d said Jonathon Troughton, Frameplay\u2019s CEO … <\/p>\n

Continue reading “Frameplay Becomes Unity Verified Solutions\u2019 Partner”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-690088","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFrameplay Becomes Unity Verified Solutions\u2019 Partner - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/frameplay-becomes-unity-verified-solutions-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frameplay Becomes Unity Verified Solutions\u2019 Partner - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Leader in Intrinsic In-game Advertising Takes Another Step Forward in Bringing Seamless, Non-disruptive Ads to the Gaming Experience SAN FRANCISCO, Sept. 29, 2022 (GLOBE NEWSWIRE) — Frameplay, the global leader in enabling intrinsic in-game advertising, today announced a new partnership with Unity (NYSE: U), the world\u2019s leading platform for creating and operating interactive, real-time 3D (RT3D) content, to become a Verified Solutions Partner. Frameplay has been fully vetted by Unity\u2019s Verified Solutions Partner team, undertaking a comprehensive quality assurance process in compliance with Unity\u2019s technical standards to be certified and made available via the Unity Asset Store. \u201cVerification by Unity is an important next step in bringing our non-disruptive ad technology to game developers,\u201d said Jonathon Troughton, Frameplay\u2019s CEO … Continue reading "Frameplay Becomes Unity Verified Solutions\u2019 Partner"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/frameplay-becomes-unity-verified-solutions-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-29T10:05:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODY1NTQ0NyM1MTc3NjY5IzIyMzI3NzA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/frameplay-becomes-unity-verified-solutions-partner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/frameplay-becomes-unity-verified-solutions-partner\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Frameplay Becomes Unity Verified Solutions\u2019 Partner\",\"datePublished\":\"2022-09-29T10:05:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/frameplay-becomes-unity-verified-solutions-partner\\\/\"},\"wordCount\":530,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/frameplay-becomes-unity-verified-solutions-partner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODY1NTQ0NyM1MTc3NjY5IzIyMzI3NzA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/frameplay-becomes-unity-verified-solutions-partner\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/frameplay-becomes-unity-verified-solutions-partner\\\/\",\"name\":\"Frameplay Becomes Unity Verified Solutions\u2019 Partner - 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