{"id":689850,"date":"2022-09-28T11:33:08","date_gmt":"2022-09-28T15:33:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/impinj-unlocks-scalable-product-authentication-for-global-brand-protection\/"},"modified":"2022-09-28T11:33:08","modified_gmt":"2022-09-28T15:33:08","slug":"impinj-unlocks-scalable-product-authentication-for-global-brand-protection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/impinj-unlocks-scalable-product-authentication-for-global-brand-protection\/","title":{"rendered":"Impinj Unlocks Scalable Product Authentication for Global Brand Protection"},"content":{"rendered":"

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Impinj Unlocks Scalable Product Authentication for Global Brand Protection<\/b><\/p>\n

Brand owners, retailers, and logistics providers<\/i> now have a secure method for authenticating items at scale and at every point in their supply chain<\/i><\/p>\n

SEATTLE–(BUSINESS WIRE<\/a>)–
\nImpinj, Inc. (NASDAQ: PI), a leading RAIN RFID provider and Internet of Things pioneer, today announced the Impinj Authenticity\u2122 solution engine to provide real-time, high-volume product authentication for brands and their customers. A new, first-of-its-kind offering, Impinj Authenticity cryptographically authenticates everyday items \u2013 such as retail merchandise, automotive parts, and medications \u2013 to help prevent counterfeits, ensure product safety, and secure the supply chain.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220928005282\/en\/<\/a><\/p>\n

\"Impinj<\/p>\n

Impinj Authenticity Solution Engine Image (Graphic: Business Wire)<\/p>\n<\/div>\n

\n\u201cThe Impinj Authenticity solution engine leverages the whole Impinj platform, including Impinj endpoint ICs, reader ICs, readers, cloud services, and partner ecosystem, to cryptographically protect every item that enterprises manufacture, transport, and sell. And in so doing protect brands and people from counterfeit products that erode trust, create waste, and hurt people,\u201d said Chris Diorio, Impinj co-founder and CEO. \u201cImpinj Authenticity will provide the first real-time, wireless, long-range, high-speed, end-to-end cryptographic authentication capability to protect everyday items.\u201d\n<\/p>\n

Scalable to all products and locations for a secure supply chain<\/b><\/p>\n

\nCounterfeit items are a global problem. The Organisation for Economic Co-operation and Development’s 2021 report estimated that counterfeit and pirated goods amounted to up to $464 billion in world trade in 2019<\/a>.\n<\/p>\n

\nThe Impinj Authenticity solution engine offers cost-effective product authentication across the entirety of an enterprise\u2019s supply chain, from manufacturing through shipping, customs, store inventory, point-of-sale, and returns processing to cryptographically inhibit counterfeits. Impinj Authenticity also supports single-item or bulk-item authentication, wirelessly verifying the authenticity of individual items packed singly or in bulk without opening a box or product packaging. Impinj partners can integrate the Impinj Authenticity solution engine with their current product offerings or quickly develop solutions to meet the most demanding needs of their enterprise customers.\n<\/p>\n

High-performance authentication at enterprise speed and volume<\/b><\/p>\n

\nUsing standards-based RAIN RFID and cryptographic methods, the Impinj Authenticity solution engine<\/a> combines new tag chips and cloud services with readers and partner products to enable streamlined enterprise IoT solution development:\n<\/p>\n