{"id":689837,"date":"2022-09-28T11:03:11","date_gmt":"2022-09-28T15:03:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\/"},"modified":"2022-09-28T11:03:11","modified_gmt":"2022-09-28T15:03:11","slug":"square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\/","title":{"rendered":"Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages<\/b><\/p>\n<p class=\"bwalignc\"><i>Findings from Square and Wakefield Research reveals that nearly 40% of businesses aren\u2019t utilizing mobile commerce technologies, despite vast benefits and increasing consumer usage<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Square released its <i>Growth of Mobile and Conversational Commerce<\/i><i>Report<\/i>, revealing the opportunities and challenges businesses face as they expand into new commerce channels. To uncover these insights, Square surveyed consumers and business owners across the U.S. on their behaviors and sentiments, both now and in the future.\n<\/p>\n<p>\nMobile and conversational commerce, such as shopping experiences that are powered on phones, continues to be on the rise among consumers who increasingly expect convenient, seamless interactions with the businesses they frequent \u2014 most often from their mobile devices.\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nYounger generations <b>are most attuned to using phones to make purchases<\/b>, with Millennials and Gen Z more likely to prefer texting with a business at 41% and 40% respectively.\n<\/li>\n<li><b>Nearly all consumers surveyed, 98%, want to connect with businesses via their mobile devices<\/b>, with appointment reminders (66%) and order notifications (65%) being the most common interactions.\n<\/li>\n<li>\n30% of consumers <b>expect to shop more through their mobile devices<\/b> over the next 12 months, with <b>38% of men expecting to increase their mobile shopping<\/b> compared to 27% of women.\n<\/li>\n<\/ul>\n<p>\nIn response to consumers\u2019 growing preference for these commerce channels, 60% of business owners use mobile commerce to connect and sell to consumers, and another 20% are interested in doing so. Though some businesses are still learning how to navigate customer demand for mobile commerce, those leaning in are seeing returns.\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFor the 97% of businesses using mobile commerce and reporting noticeable benefits, 53% <b>cite they\u2019re better able to manage customer relationships<\/b> and 53% note <b>they\u2019re able to save time by automating their business.<\/b><\/li>\n<li><b>Younger businesses are leading the way<\/b> as those who have been in business for less than 10 years, 68% are more likely to use mobile commerce. Comparably, companies that have been in business for 10 or more years are only 51% likely to use these technologies.\n<\/li>\n<\/ul>\n<p>\n\u201cSellers continue to need powerful software that enables them to automate their business and meet the on-the-go needs of modern consumers,\u201d said Saumil Mehta, Head of Point of Sale and E-Commerce at Square. \u201cMobile commerce technologies are a competitive advantage for merchants to leverage in order to stand out from the noise.\u201d\n<\/p>\n<p>\nWith these findings in mind, Square continues to build advanced features for mobile commerce tools like <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsquareup.com%2Fus%2Fen%2Fmarketing&amp;esheet=52928405&amp;newsitemid=20220928005305&amp;lan=en-US&amp;anchor=Square+Marketing&amp;index=1&amp;md5=17e473dbd11cdaf31ed1c6e6d248b28d\">Square Marketing<\/a>, which offers SMS capabilities, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsquareup.com%2Fus%2Fen%2Fmessages&amp;esheet=52928405&amp;newsitemid=20220928005305&amp;lan=en-US&amp;anchor=Square+Messages&amp;index=2&amp;md5=36dad37231b88307db8edcc0a6bcdb15\">Square Messages<\/a>, its conversational commerce platform with smart, AI-enabled capabilities. Through Square Messages, merchants are able to quickly and efficiently communicate with customers in a new, professional channel so they can better manage customer correspondences all in one place.\n<\/p>\n<p>\nWith more than 53M messages sent between sellers and buyers, Square Messages has seen a 3X increase in active merchants using the platform from the end of March 2021 to the end of August 2022. Square Messages has also proven to be a tool that works for merchants of any size and complexity as upmarket businesses represent nearly 20% of the active seller base.\n<\/p>\n<p>\nToday, Square is announcing that within Square Messages, merchants have access to advanced AI messaging features. The first, Suggested Replies, saves sellers time by suggesting responses to a customer\u2019s message, helping boost a buyer\u2019s reply rate by 10%. Square Messages also launched Suggested Actions, giving businesses the ability to respond to buyers with one-click interactions, such as a prompt to send an invoice or payment link. To further bring customer correspondence into one place, which saves sellers time and increases sales, Square Messages recently integrated with social media platforms as well. Currently, 40% of inbound messages from social platform integrations are commerce-related, like inquiring about how to pick up an order or cost of services.\n<\/p>\n<p>\n\u201cSquare Messages has become an essential part of our daily operations. It allows us to quickly correspond with customers regarding upcoming reservations, saving time and eliminating a lot of back and forth,\u201d said JC Cutlip, Financial and Technical Services Director of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Foasishottubs.com%2F&amp;esheet=52928405&amp;newsitemid=20220928005305&amp;lan=en-US&amp;anchor=Oasis+Hot+Tub+Gardens&amp;index=3&amp;md5=ff8dbd18d36e4500e127b8ebc2af41a9\">Oasis Hot Tub Gardens<\/a>, a multi-location business in greater Michigan. \u201cFewer and fewer people want to communicate verbally over the phone. Now, our staff can use Square Messages to quickly get a hold of customers, especially those of a demographic who prefer texting over a phone call.\u201d\n<\/p>\n<p>\nAs Square Messages seamlessly integrates within Square\u2019s ecosystem, merchants benefit from both lead generation and offering an exceptional customer experience by operating all within one platform. Additionally, Square Messages has helped businesses discover new tools within Square for a full suite of technology solutions. For example, 65% of sellers that used payment links in Square Messages were first time users of the feature.\n<\/p>\n<p>\nFor a full analysis of Square\u2019s <i>Growth of Mobile and Conversational Commerce<\/i><i>Report<\/i>, you can view the desktop version <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fassets.ctfassets.net%2F2d5q1td6cyxq%2F5LsrdnM3dDHx7Ng8tjIc7A%2Faf878f129ddca0376de51011bbf91cf6%2FGrowth_of_Mobile_and_Conversational_Commerce_USEN.pdf&amp;esheet=52928405&amp;newsitemid=20220928005305&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=fac4ed364ed0e0bcdd12078caef03c82\">here<\/a> and mobile version <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fassets.ctfassets.net%2F2d5q1td6cyxq%2F5Gnh3Ge8bGeYE8u5AdPIlS%2Fee3bb5f3017aded8dcc6ccda75e06bb9%2FGrowth_of_Mobile_and_Conversational_Commerce_USEN_mobile_optimized.pdf&amp;esheet=52928405&amp;newsitemid=20220928005305&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=59b866164878fff984bf6cb6a70843f4\">here<\/a>.\n<\/p>\n<p>\nSquare Messages is free to use and currently available in the US and Canada. To learn more about Square Messages, please visit squareup.com\/messages.\n<\/p>\n<p><b>About Square<\/b><\/p>\n<p>\nSquare helps sellers more easily run and grow their businesses with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more \u2013 all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. Square is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.squareup.com&amp;esheet=52928405&amp;newsitemid=20220928005305&amp;lan=en-US&amp;anchor=www.squareup.com&amp;index=6&amp;md5=08955b43d2c6b0e03aa7e620942c0439\">www.squareup.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220928005305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220928005305\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220928005305\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:press@squareup.com\">press@squareup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Retail Technology Mobile\/Wireless Software Electronic Commerce<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages Findings from Square and Wakefield Research reveals that nearly 40% of businesses aren\u2019t utilizing mobile commerce technologies, despite vast benefits and increasing consumer usage SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Today, Square released its Growth of Mobile and Conversational CommerceReport, revealing the opportunities and challenges businesses face as they expand into new commerce channels. To uncover these insights, Square surveyed consumers and business owners across the U.S. on their behaviors and sentiments, both now and in the future. Mobile and conversational commerce, such as shopping experiences that are powered on phones, continues to be on the rise among consumers who increasingly expect convenient, seamless interactions with the businesses &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689837","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages Findings from Square and Wakefield Research reveals that nearly 40% of businesses aren\u2019t utilizing mobile commerce technologies, despite vast benefits and increasing consumer usage SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Today, Square released its Growth of Mobile and Conversational CommerceReport, revealing the opportunities and challenges businesses face as they expand into new commerce channels. To uncover these insights, Square surveyed consumers and business owners across the U.S. on their behaviors and sentiments, both now and in the future. Mobile and conversational commerce, such as shopping experiences that are powered on phones, continues to be on the rise among consumers who increasingly expect convenient, seamless interactions with the businesses &hellip; Continue reading &quot;Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T15:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220928005305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages\",\"datePublished\":\"2022-09-28T15:03:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\\\/\"},\"wordCount\":985,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20220928005305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-releases-growth-of-mobile-and-conversational-commerce-report-alongside-advanced-features-for-square-messages\\\/\",\"name\":\"Square Releases \u201cGrowth of Mobile and Conversational Commerce Report\u201d Alongside Advanced Features for Square Messages - 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To uncover these insights, Square surveyed consumers and business owners across the U.S. on their behaviors and sentiments, both now and in the future. 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