{"id":689770,"date":"2022-09-28T09:10:32","date_gmt":"2022-09-28T13:10:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/"},"modified":"2022-09-28T09:10:32","modified_gmt":"2022-09-28T13:10:32","slug":"athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/","title":{"rendered":"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online<\/b><\/p>\n<p class=\"bwalignc\"><i>Expanded omni-experience gives customers more ways to shop the brand\u2019s premium performance and performance lifestyle assortment<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAthleta, a Gap Inc. (NYSE: GPS) brand, today announced a new partnership with thredUP and online collaboration with Shop Premium Outlets, supporting Athleta\u2019s long-term growth strategy to reach new customers and expand its community of empowered women and girls. Both ventures will deliver new value to customers shopping in stores and online, underscoring the brand&#8217;s commitment to omnichannel excellence.\n<\/p>\n<p><b>Athleta Launches \u201cPreloved\u201d Shopping Experience Pilot with thredUP<\/b><\/p>\n<p>\nAthleta\u2019s first-ever resale platform, <i>Always Athleta<\/i>, is a new 360-resale program enabled by thredUP\u2019s Resale-as-a-Service (RaaS), which empowers some of the world\u2019s leading brands and retailers to deliver quality, seamless resale experiences to their customers. Athleta plans to leverage the platform as a test-and-learn opportunity to better understand customer purchasing behavior and attract new customers to the brand.\n<\/p>\n<p>\nStarting today, a limited group of randomly selected customers will receive access to the pilot platform when visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fathleta.com%2F&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=Athleta.com&amp;index=1&amp;md5=7e7c73b19f1deee278c00ea921a14c0b\">Athleta.com<\/a>. Select customers can choose \u201cPreloved\u201d from the website\u2019s navigation bar to be directed to the <i>Always Athleta<\/i> platform, where they can shop a wide range of gently used Athleta products up to 90% off estimated retail price.\n<\/p>\n<p>\n\u201cAs a certified B Corporation, Athleta believes in using business as a force of good,\u201d said Kim Waldmann, chief digital officer at Athleta. \u201cThe launch of our first-ever resale pilot, <i>Always Athleta<\/i>, marks a major milestone toward our vision for a more sustainable future. We\u2019re thrilled to partner with thredUP on this innovative platform that invites consumers to make a positive environmental impact without compromising on performance or style.\u201d\n<\/p>\n<p>\nThe new <i>Always Athleta<\/i> platform builds upon the brand\u2019s and Gap Inc. sister brands, Banana Republic and Gap\u2019s, existing partnership with thredUP\u2019s RaaS. Nearly half of Athleta customers already participate in the circular economy, underscoring the demand for the brand\u2019s exciting new platform for shopping its beautiful, technical and sustainable assortment.\n<\/p>\n<p>\n\u201cAs an early adopter of resale, Athleta started its journey with a Clean Out program more than two years ago. This program has built phenomenal customer engagement with circularity and helped introduce thousands of new customers to the Athleta brand,\u201d said James Reinhart, CEO of thredUP. \u201cWe\u2019re proud to see the successful results of their initial program and look forward to supporting the company as it continues to innovate and advance its sustainability initiatives with resale.\u201d\n<\/p>\n<p>\nThrough Athleta&#8217;s in-store Clean Out program, thredUP has processed more than 125,000 Clean Out Kits and sold more than one million secondhand items on its marketplace since February 2020. With the launch of <i>Always Athleta<\/i>, customers can also continue to turn in gently used apparel, shoes, and accessories from any brand in their closet and receive Athleta shopping credit for items sold on thredUP.\n<\/p>\n<p>\nAccording to thredUP\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thredup.com%2Fresale%2F%23size-and-impact&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=2022+Resale+Report&amp;index=2&amp;md5=6d38abf9192f6722272c0e746a9face6\">2022 Resale Report<\/a>, the secondhand apparel market is expected to more than double to $82 billion by 2026.\n<\/p>\n<p><b>Athleta Launches New Omnichannel Collaboration with Shop Premium Outlets<\/b><\/p>\n<p>\nFollowing the launch of its new outlet store format this year, Athleta is teaming up with Shop Premium Outlets, a joint venture between <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.simon.com%2F&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=Simon%26%23174%3B&amp;index=3&amp;md5=d458e0ad561e1c643b7ba4deda20b309\">Simon\u00ae<\/a> and Rue Gilt Groupe, to bring the outlet shopping experience to customers across the U.S. Starting in early October, customers can shop a curated assortment of Athleta\u2019s premium performance and lifestyle product, including most-loved styles like the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fathleta.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D599749002%26pcid%3D999%26vid%3D1%26searchText%3Dsalutation%2Bstash%23pdp-page-content&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=Salutation+Stash+Tight&amp;index=4&amp;md5=1ec3d210ef1928bd22f736b1a48ea9cd\">Salutation Stash Tight<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fathleta.gap.com%2Fbrowse%2Fproduct.do%3Fpid%3D198671012%26pcid%3D999%26vid%3D1%26searchText%3DBrooklyn%2BAnkle%2BPant%23pdp-page-content&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=Brooklyn+Ankle+Pant&amp;index=5&amp;md5=888041c9cc5566404103817d9683ef99\">Brooklyn Ankle Pant<\/a>, via the brand\u2019s dedicated storefront on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fshoppremiumoutlets.com%2F&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=ShopPremiumOutlets.com&amp;index=6&amp;md5=76ca11b45c7abd0520f962fd3d14ae6e\">ShopPremiumOutlets.com<\/a>. The remaining online outlet assortment will offer customers unique value on existing high-quality and on-trend Athleta styles.\n<\/p>\n<p>\n\u201cExpanding our customer base is critical to our long-term growth, and we\u2019re always looking for new avenues to introduce women to our brand and products,\u201d continued Waldmann. \u201cInvesting in new digital collaborations with companies like Shop Premium Outlets serves as a customer acquisition and loyalty driver, introducing her to our versatile performance and performance lifestyle product as we continue to track toward Athleta\u2019s goal of opening 30-40 new stores this year.\u201d\n<\/p>\n<p>\n\u201dAt Shop Premium Outlets, we connect our customers to the brands they love in one, convenient online marketplace,\u201d said Neel Grover, CEO, Shop Premium Outlets. \u201cWe\u2019re thrilled to team up with Athleta to digitize their outlet experience and offer a curation of their most-loved styles at incredible prices.\u201d\n<\/p>\n<p>\nTo view current Athleta store locations and hours, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fathleta.gap.com%2Fstores&amp;esheet=52928478&amp;newsitemid=20220928005388&amp;lan=en-US&amp;anchor=athleta.com%2Fstores&amp;index=7&amp;md5=212740fdaa1ca2a0f96425dd404b4648\">athleta.com\/stores<\/a>.\n<\/p>\n<p><b>About Athleta:<\/b><\/p>\n<p>\nA certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta\u2019s versatile premium performance lifestyle apparel is designed by women for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle \u2013 from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 235 retail stores across the United States and Canada, through its catalog, and at Athleta.com.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220928005388r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220928005388\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220928005388\/en\/<\/a><\/span><\/p>\n<p>\nMya Walters<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@gap.com\">press@gap.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Specialty Consumer Fashion Teens Retail Children Public Relations\/Investor Relations Women Generation Z Communications Millennials<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220928005388\/en\/1585154\/3\/Athleta_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online Expanded omni-experience gives customers more ways to shop the brand\u2019s premium performance and performance lifestyle assortment SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Athleta, a Gap Inc. (NYSE: GPS) brand, today announced a new partnership with thredUP and online collaboration with Shop Premium Outlets, supporting Athleta\u2019s long-term growth strategy to reach new customers and expand its community of empowered women and girls. Both ventures will deliver new value to customers shopping in stores and online, underscoring the brand&#8217;s commitment to omnichannel excellence. Athleta Launches \u201cPreloved\u201d Shopping Experience Pilot with thredUP Athleta\u2019s first-ever resale platform, Always Athleta, is a new 360-resale program enabled by thredUP\u2019s Resale-as-a-Service (RaaS), which empowers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689770","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online Expanded omni-experience gives customers more ways to shop the brand\u2019s premium performance and performance lifestyle assortment SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Athleta, a Gap Inc. (NYSE: GPS) brand, today announced a new partnership with thredUP and online collaboration with Shop Premium Outlets, supporting Athleta\u2019s long-term growth strategy to reach new customers and expand its community of empowered women and girls. Both ventures will deliver new value to customers shopping in stores and online, underscoring the brand&#8217;s commitment to omnichannel excellence. Athleta Launches \u201cPreloved\u201d Shopping Experience Pilot with thredUP Athleta\u2019s first-ever resale platform, Always Athleta, is a new 360-resale program enabled by thredUP\u2019s Resale-as-a-Service (RaaS), which empowers &hellip; Continue reading &quot;Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T13:10:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220928005388r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online\",\"datePublished\":\"2022-09-28T13:10:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\\\/\"},\"wordCount\":926,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20220928005388r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\\\/\",\"name\":\"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/","og_locale":"en_US","og_type":"article","og_title":"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online - Market Newsdesk","og_description":"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online Expanded omni-experience gives customers more ways to shop the brand\u2019s premium performance and performance lifestyle assortment SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Athleta, a Gap Inc. (NYSE: GPS) brand, today announced a new partnership with thredUP and online collaboration with Shop Premium Outlets, supporting Athleta\u2019s long-term growth strategy to reach new customers and expand its community of empowered women and girls. Both ventures will deliver new value to customers shopping in stores and online, underscoring the brand&#8217;s commitment to omnichannel excellence. Athleta Launches \u201cPreloved\u201d Shopping Experience Pilot with thredUP Athleta\u2019s first-ever resale platform, Always Athleta, is a new 360-resale program enabled by thredUP\u2019s Resale-as-a-Service (RaaS), which empowers &hellip; Continue reading \"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/","og_site_name":"Market Newsdesk","article_published_time":"2022-09-28T13:10:32+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220928005388r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online","datePublished":"2022-09-28T13:10:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/"},"wordCount":926,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220928005388r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/athleta-teams-up-with-thredup-and-shop-premium-outlets-to-offer-customers-new-shopping-experiences-online\/","name":"Athleta Teams Up with thredUP and Shop Premium Outlets to Offer Customers New Shopping Experiences Online - 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