{"id":689765,"date":"2022-09-28T09:09:56","date_gmt":"2022-09-28T13:09:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/"},"modified":"2022-09-28T09:09:56","modified_gmt":"2022-09-28T13:09:56","slug":"survey-gen-z-wants-more-apps-to-include-interactive-live-video","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/","title":{"rendered":"SURVEY: Gen Z Wants More Apps to Include Interactive Live Video"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>YouTube, TikTok, Facebook, and Instagram are leading the pack but Gen Z still believes interactive live video is underused<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">SANTA CLARA, Calif.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 28, 2022<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3661117-1&amp;h=2764287796&amp;u=https%3A%2F%2Fagora.io%2F&amp;a=Agora%2C+Inc.\" target=\"_blank\" rel=\"nofollow noopener\">Agora, Inc.<\/a><\/u>\u00a0(NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines Gen Z preferences in mobile app-based interactive live video. The study is released ahead of Agora&#8217;s flagship event <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3661117-1&amp;h=4155362128&amp;u=https%3A%2F%2Frte2022.agora.io%2F&amp;a=RTE2022\" target=\"_blank\" rel=\"nofollow noopener\">RTE2022<\/a><\/u>, the world&#8217;s largest conference exploring RTE technologies, set to take place from <span class=\"xn-chron\">October 10 to October 12, 2022<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.jpg\" title=\"Agora, Inc. Logo\" alt=\"Agora, Inc. Logo\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. These video solutions are being implemented across different facets of entertainment and business, creating opportunities to engage with audiences, customers and fans in new and interesting ways.<\/p>\n<p>For the study, Agora surveyed over 1,500 Gen Z consumers to get their thoughts on live interactive video. Over 80% (83%) of the respondents said they were familiar with interactive live video features before taking the survey. Additional key results include:<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Entertainment and social media dominate on interactive live video<\/b>\n      <\/div>\n<p>When asked to identify the types of mobile apps that typically deliver interactive live video features:<\/p>\n<ul type=\"disc\">\n<li>75% said entertainment apps, like YouTube and TikTok<\/li>\n<li>74% said social media apps, like Facebook and Instagram<\/li>\n<li>51% said communication apps, like FaceTime and WhatsApp<\/li>\n<li>50% said gaming apps, like Twitch and Discord<\/li>\n<\/ul>\n<p>&#8220;To no one&#8217;s surprise, entertainment and social media are leading the way on interactive live video features,&#8221; said <span class=\"xn-person\">Tony Zhao<\/span>, Co-founder and CEO of Agora. &#8220;They have mainstreamed interactivity in live streaming, with Gen Z now expecting it across all live video experiences.&#8221;<\/p>\n<p>Mobile app categories that don&#8217;t typically deliver interactive live video features, according to the respondents, include:<\/p>\n<ul type=\"disc\">\n<li>33% said shopping apps, like Amazon Live and Bambuser<\/li>\n<li>30% said workplace apps, like Zoom and Slack<\/li>\n<li>17% said education apps, like Khan Academy and Quizlet<\/li>\n<li>13% said healthcare apps, like ZocDoc and Doctors on Demand<\/li>\n<\/ul>\n<p>&#8220;Given the value of interactive live streaming to younger audiences, other mobile app categories, from education to healthcare, need to consider integrating these features, as well,&#8221; added Zhao. &#8220;Companies slow walking Gen Z preferences will get left behind.&#8221;<\/p>\n<p>Relatedly, Agora&#8217;s study found that Gen Z thinks many apps are underusing interactive live video. When asked which app categories are underusing interactive live video, 2-in-5 (42%) said entertainment apps, despite its lead. A similar number (41%) said the same for social apps. Meanwhile, 30% said shopping apps are underusing it, followed by education (29%), healthcare (26%) and workplace (25%) apps.<\/p>\n<p>&#8220;Gen Z wants more interactive live video experiences across all of the apps they use and, in general, they feel existing experiences can be more robust,&#8221; said Zhao.<\/p>\n<p>Interactive live video will be discussed in-depth at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3661117-1&amp;h=4155362128&amp;u=https%3A%2F%2Frte2022.agora.io%2F&amp;a=RTE2022\" target=\"_blank\" rel=\"nofollow noopener\">RTE2022<\/a><\/u>, the world&#8217;s largest conference exploring RTE technologies. To register for the event, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3661117-1&amp;h=871761180&amp;u=https%3A%2F%2Frte2022.agora.io%2F%3Fpromo%3DRTEPRESS&amp;a=click+here\" target=\"_blank\" rel=\"nofollow noopener\">click here<\/a><\/u>.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>About Agora<\/b>\n      <\/div>\n<p>Agora is the leading Real-time Engagement Platform as a Service (RTE PaaS) company. Agora&#8217;s mission is to make real-time engagement ubiquitous, allowing everyone to interact with anyone, in any application, anytime and anywhere. Agora&#8217;s platform provides developers with simple, flexible and powerful application programming interfaces, or APIs, to embed real-time video and voice engagement experiences into their applications.<\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">For more information, please contact:\u00a0<\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n              \n            <\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n              \n            <\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n              \n            <\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Tina Loncaric<\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Tim Gray<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Global Public Relations Manager<\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Director, Corporate Communications<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Agora<\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">Agora<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">M: +1 469 288 5556<\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">M: +1 917 202 9515<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">E: \u00a0<a href=\"mailto:tina.loncaric@agora.io\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow noopener\">tina.loncaric@agora.io<\/a><\/span>\n              <\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">E: tim<a href=\"mailto:.gray@agora.io\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow noopener\">.gray@agora.io<\/a><\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n              \n            <\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n              \n            <\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA86213&amp;sd=2022-09-28\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/survey-gen-z-wants-more-apps-to-include-interactive-live-video-301635407.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/survey-gen-z-wants-more-apps-to-include-interactive-live-video-301635407.html<\/a><\/p>\n<p>SOURCE  Agora<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA86213&amp;Transmission_Id=202209280900PR_NEWS_USPR_____LA86213&amp;DateId=20220928\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire YouTube, TikTok, Facebook, and Instagram are leading the pack but Gen Z still believes interactive live video is underused SANTA CLARA, Calif. , Sept. 28, 2022 \/PRNewswire\/ &#8212;\u00a0Agora, Inc.\u00a0(NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines Gen Z preferences in mobile app-based interactive live video. The study is released ahead of Agora&#8217;s flagship event RTE2022, the world&#8217;s largest conference exploring RTE technologies, set to take place from October 10 to October 12, 2022. Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. These video solutions are being implemented across different &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SURVEY: Gen Z Wants More Apps to Include Interactive Live Video&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689765","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SURVEY: Gen Z Wants More Apps to Include Interactive Live Video - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SURVEY: Gen Z Wants More Apps to Include Interactive Live Video - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire YouTube, TikTok, Facebook, and Instagram are leading the pack but Gen Z still believes interactive live video is underused SANTA CLARA, Calif. , Sept. 28, 2022 \/PRNewswire\/ &#8212;\u00a0Agora, Inc.\u00a0(NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines Gen Z preferences in mobile app-based interactive live video. The study is released ahead of Agora&#8217;s flagship event RTE2022, the world&#8217;s largest conference exploring RTE technologies, set to take place from October 10 to October 12, 2022. Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. 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The study is released ahead of Agora&#8217;s flagship event RTE2022, the world&#8217;s largest conference exploring RTE technologies, set to take place from October 10 to October 12, 2022. Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. These video solutions are being implemented across different &hellip; Continue reading \"SURVEY: Gen Z Wants More Apps to Include Interactive Live Video\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/","og_site_name":"Market Newsdesk","article_published_time":"2022-09-28T13:09:56+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"SURVEY: Gen Z Wants More Apps to Include Interactive Live Video","datePublished":"2022-09-28T13:09:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/"},"wordCount":579,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-more-apps-to-include-interactive-live-video\/","name":"SURVEY: Gen Z Wants More Apps to Include Interactive Live Video - 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