{"id":689732,"date":"2022-09-28T09:06:01","date_gmt":"2022-09-28T13:06:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-launches-its-curated-digital-marketplace\/"},"modified":"2022-09-28T09:06:01","modified_gmt":"2022-09-28T13:06:01","slug":"macys-launches-its-curated-digital-marketplace","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-launches-its-curated-digital-marketplace\/","title":{"rendered":"Macy\u2019s Launches Its Curated Digital Marketplace"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Macy\u2019s Launches Its Curated Digital Marketplace<\/b><\/p>\n<p class=\"bwalignc\"><i>Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBuilding on the company\u2019s existing authority as a digitally-led omnichannel retailer, Macy\u2019s today announced the launch of its digital marketplace on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.macys.com%2F&amp;esheet=52928335&amp;newsitemid=20220927006105&amp;lan=en-US&amp;anchor=macys.com&amp;index=1&amp;md5=1cff62839f3a15fe35651855d6bb5fbd\">macys.com<\/a>, providing customers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220927006105\/en\/1584779\/4\/Macys.jpg\" alt=\"Macy's launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Macy&#8217;s launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cAfter a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love,\u201d said Matt Baer, chief digital and customer officer at Macy\u2019s, Inc. \u201cSeamlessly integrated into Macy\u2019s digital shopping experience, marketplace gives our customers access to an array of expertly curated products \u2014 from apparel and beauty to home improvement, toys, pet products and more.\u201d\n<\/p>\n<p>\nMacy\u2019s new digital marketplace gives customers more ways to own their style, aligned to the experience and expectations they have of the brand. The marketplace on macys.com will offer customers easy access to more than 20 product categories and 400 new brands that meet their diverse needs and will be seamlessly integrated into the product assortment of the e-commerce site this fall. Select marketplace categories and new brands include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nBaby &amp; Children\u2019s apparel (<i>Bonsie Baby<\/i>, <i>Dabble &amp; Dollop<\/i>, <i>Wabi Baby<\/i>)\n<\/li>\n<li>\nBeauty &amp; Wellness <i>(L\u2019Occitane<\/i>, <i>Mary Ruth\u2019s<\/i>)\n<\/li>\n<li>\nElectronics (<i>LG<\/i>, <i>Samsung<\/i>, <i>Sony<\/i>, <i>TCL<\/i>)\n<\/li>\n<li>\nGifting (<i>The Million Roses<\/i>, <i>Teaspressa<\/i>, <i>Wrappr<\/i>)\n<\/li>\n<li>\nHome (<i>Ettitude<\/i>, <i>Smeg<\/i>, <i>Sunday Citizen<\/i>, <i>W&amp;P<\/i>)\n<\/li>\n<li>\nMaternity (<i>Everly Grey, Ingrid &amp; Isabel<\/i>)\n<\/li>\n<li>\nPets (<i>Little Beast<\/i>)\n<\/li>\n<li>\nToys &amp; Video Games (<i>Magna-Tiles<\/i>)\n<\/li>\n<\/ul>\n<p>\nPowered by Mirakl, the industry-leading enterprise marketplace technology company, and customized by Macy\u2019s digital, merchant and technology teams, the platform provides third-party sellers with a superior experience to integrate their products into Macy\u2019s e-commerce architecture, with premier seller tools that help them monitor, drive, and grow their businesses with Macy\u2019s.\n<\/p>\n<p>\n\u201cOur marketplace complements our existing omnichannel strategy and is another platform we will use to find the most efficient distribution strategy for our partners. Not only will we continue to maximize brands and existing assortments, but we will use the marketplace to test and customize our assortments based on customer demand,\u201d said Josh Janos, Macy\u2019s, Inc. vice president of marketplace.\n<\/p>\n<p>\nMarketplace offers customers a cohesive and integrated Macy\u2019s digital experience. Customers shopping online and through Macy\u2019s mobile app should feel minimal differences in their overall experience beyond a badge that denotes that the product will be shipped by a third-party seller. Customers will also be able to purchase marketplace products while enjoying all the perks of their Star Rewards loyalty benefits, in addition to easy returns.\n<\/p>\n<p>\nThe curated assortment will also serve as another avenue to highlight Macy\u2019s commitments to sustainability and diversity, equity, and inclusion, made through its social purpose platform, <i>Mission Every One<\/i>. Through its marketplace, Macy\u2019s is committed to partnering with brands that increase the penetration of women-owned, diverse-owned, and sustainable options for consumers. This fall, 20% percent of marketplace sellers and brands will be from underrepresented enterprises.\n<\/p>\n<p>\nAs the platform is scaled, Macy\u2019s will continue to collaborate with a select, curated group of sellers and brands to bring the best possible assortment to its customers. Sellers and brands will be carefully chosen to ensure alignment with business needs and Macy\u2019s high-quality product and fulfillment standards. For sellers, the marketplace offers a simple and seamless onboarding process that supports ongoing elevation and growth. Between Macy\u2019s existing and loyal customer base, cohesive and integrated digital experience, seller support and training, data and analytics and promotional participation, Macy\u2019s marketplace will offer potential third-party vendors a differentiated experience expected to make it a leading marketplace for top sellers.\n<\/p>\n<p><b>About Macy\u2019s<\/b><\/p>\n<p>\nMacy\u2019s, the largest retail brand of Macy\u2019s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation\u2019s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy\u2019s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy\u2019s gives customers even more ways to shop and own their style through an off-price assortment at Macy\u2019s Backstage and at our highly curated and smaller store format, Market by Macy\u2019s. Each year, Macy\u2019s provides millions with unforgettable experiences through Macy\u2019s 4th of July Fireworks<sup>\u00ae<\/sup> and Macy\u2019s Thanksgiving Day Parade<sup>\u00ae<\/sup> and helps our customers celebrate special moments, big and small. We\u2019re guided by our purpose \u2013 to create a brighter future with bold representation that empowers more voice, choice and ownership for our colleagues, customers, and communities.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220927006105r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/<\/a><\/span><\/p>\n<p>\nMedia: Orlando Veras and Julianne Olivo, <a rel=\"nofollow\" href=\"mailto:communications@macys.com\">communications@macys.com<br \/>\n<\/a><br \/>Investors: Pam Quintiliano, <a rel=\"nofollow\" href=\"mailto:investors@macys.com\">investors@macys.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Cosmetics Online Retail Retail Department Stores Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220927006105\/en\/742444\/3\/2019_Macys_Standard.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220927006105\/en\/1584779\/3\/Macys.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Macy&#8217;s launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Macy\u2019s Launches Its Curated Digital Marketplace Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners NEW YORK&#8211;(BUSINESS WIRE)&#8211; Building on the company\u2019s existing authority as a digitally-led omnichannel retailer, Macy\u2019s today announced the launch of its digital marketplace on macys.com, providing customers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/ Macy&#8217;s launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. (Graphic: Business Wire) \u201cAfter a year of intense work creating an exceptional experience for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-launches-its-curated-digital-marketplace\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Macy\u2019s Launches Its Curated Digital Marketplace&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689732","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macy\u2019s Launches Its Curated Digital Marketplace - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-launches-its-curated-digital-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy\u2019s Launches Its Curated Digital Marketplace - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Macy\u2019s Launches Its Curated Digital Marketplace Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners NEW YORK&#8211;(BUSINESS WIRE)&#8211; Building on the company\u2019s existing authority as a digitally-led omnichannel retailer, Macy\u2019s today announced the launch of its digital marketplace on macys.com, providing customers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/ Macy&#8217;s launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220927006105\/en\/ Macy&#8217;s launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. 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