{"id":689717,"date":"2022-09-28T09:04:49","date_gmt":"2022-09-28T13:04:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tide-teams-up-with-the-nfl-to-convince-and-reward-superstitious-americans-to-wash-their-lucky-jerseys\/"},"modified":"2022-09-28T09:04:49","modified_gmt":"2022-09-28T13:04:49","slug":"tide-teams-up-with-the-nfl-to-convince-and-reward-superstitious-americans-to-wash-their-lucky-jerseys","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tide-teams-up-with-the-nfl-to-convince-and-reward-superstitious-americans-to-wash-their-lucky-jerseys\/","title":{"rendered":"Tide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys"},"content":{"rendered":"

<\/p>\n

Tide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys<\/b><\/p>\n

The partnership aims to encourage NFL fans that their lucky jerseys might be lucky, but are definitely dirty<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nTide\u00ae<\/sup>, America\u2019s #1 laundry detergent brand, announced today that it is partnering up with an iconic brand once again \u2013 the National Football League (NFL). This time to convince, incentivize and reward America to wash their lucky jerseys this football season.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220927005846\/en\/<\/a><\/p>\n

\nA recent survey* revealed that 73% of NFL fans who wear a lucky jersey think it helps their NFL team win, and 52% of NFL fans who wear a lucky jersey keep how often they wash it a secret \u2013 so Tide is asking some of the league\u2019s most loyal fans, \u201cwhat would it take for you to wash your lucky jersey?\u201d\n<\/p>\n

\n\u201cAt Tide, we understand that NFL fans can be very superstitious and that there is a strong emotional connection that fans have with their lucky team items, particularly their lucky jerseys. In fact, we know that 1 in 4 NFL fans haven\u2019t washed their lucky item in one year or more,\u201d said Alex Perez, Senior Brand Director at P&G, North America Laundry. \u201cWhile we don’t disagree that their item may be lucky, we do know it is dirty, so we\u2019re asking what it would take to get fans to wash with Tide to remove both seen and unseen dirt and reward those that do.\u201d\n<\/p>\n

\nTide has enlisted multiple NFL teams and players, including Las Vegas Raiders Wide Receiver Davante Adams, NFL Linebacker Clay Matthews, Kansas City Chiefs Tight End Travis Kelce, and Pittsburgh Steelers Wide Receiver Chase Claypool, to encourage their fans to wash their #LuckyJersey. Through a series of content and social CTAs they\u2019ll ask fans, \u201cWhat Would It Take?\u201d for them to wash their jerseys \u2013 offering them incentives ranging from autographed football items to a chance to meet their favorite players. The campaign launched early on in the season, with each player and team\u2019s post including contest details.\n<\/p>\n

\nThe partnership motivates NFL fans to use Tide Hygienic Clean Heavy Duty 10x<\/a>, which removes both visible and invisible dirt from their favorite jerseys or any clothing item that may be dirtier than they look. To enter the contest, fans can go to Davante Adams\u2019 Instagram here<\/a> and comment for a chance to win.\n<\/p>\n

\nTide’s \u201cWhat Would It Take?\u201d contest began at 12:00 AM ET on Sept. 15, 2022 and ends at 11:59 PM ET on Oct. 23, 2022. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules, visit Tide.com<\/a> for more information.\n<\/p>\n

\nThe national TV campaign featuring Davante Adams launched on Sept. 12. You can also find the spot \u201cJersey Jump<\/a>\u201d on YouTube.\n<\/p>\n

\nFor more information about the campaign, visit Tide.com<\/a>.\n<\/p>\n

\n*A survey conducted by P&G (via Toluna)\n<\/p>\n

About Procter & Gamble<\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae<\/sup>, Ambi Pur\u00ae<\/sup>, Ariel\u00ae<\/sup>, Bounty\u00ae<\/sup>, Charmin\u00ae<\/sup>, Crest\u00ae<\/sup>, Dawn\u00ae<\/sup>, Downy\u00ae<\/sup>, Fairy\u00ae<\/sup>, Febreze\u00ae<\/sup>, Gain\u00ae<\/sup>, Gillette\u00ae<\/sup>, Head & Shoulders\u00ae<\/sup>, Lenor\u00ae<\/sup>, Olay\u00ae<\/sup>, Oral-B\u00ae<\/sup>, Pampers\u00ae<\/sup>, Pantene\u00ae<\/sup>, SK-II\u00ae<\/sup>, Tide\u00ae<\/sup>, Vicks\u00ae<\/sup>, and Whisper\u00ae<\/sup>. The P&G community includes operations in approximately 70 countries worldwide. Please visit http:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com\/news<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220927005846\/en\/<\/a><\/span><\/p>\n

Media Contacts
\n<\/b>
Jennifer Beck – beck.ja@pg.com
\n<\/a>
Patrick Wixted – patrick.wixted@ketchum.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Ohio Nevada Missouri Pennsylvania<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Entertainment Fashion Media Home Goods Retail Celebrity Social Media Women Digital Marketing Men Football Family Textiles Content Marketing Consumer Packaging Chemicals\/Plastics Department Stores Sports Manufacturing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Tide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys The partnership aims to encourage NFL fans that their lucky jerseys might be lucky, but are definitely dirty CINCINNATI–(BUSINESS WIRE)– Tide\u00ae, America\u2019s #1 laundry detergent brand, announced today that it is partnering up with an iconic brand once again \u2013 the National Football League (NFL). This time to convince, incentivize and reward America to wash their lucky jerseys this football season. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220927005846\/en\/ A recent survey* revealed that 73% of NFL fans who wear a lucky jersey think it helps their NFL team win, and 52% of NFL fans who wear a lucky jersey … <\/p>\n

Continue reading “Tide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689717","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tide-teams-up-with-the-nfl-to-convince-and-reward-superstitious-americans-to-wash-their-lucky-jerseys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Tide Teams Up with the NFL to Convince and Reward Superstitious Americans to Wash Their Lucky Jerseys The partnership aims to encourage NFL fans that their lucky jerseys might be lucky, but are definitely dirty CINCINNATI–(BUSINESS WIRE)– Tide\u00ae, America\u2019s #1 laundry detergent brand, announced today that it is partnering up with an iconic brand once again \u2013 the National Football League (NFL). 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