{"id":689615,"date":"2022-09-28T07:06:05","date_gmt":"2022-09-28T11:06:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/"},"modified":"2022-09-28T07:06:05","modified_gmt":"2022-09-28T11:06:05","slug":"veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/","title":{"rendered":"Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Veeva Crossix HCP Trigger Data delivers patient engagement data for field and marketing teams to prioritize outreach to specific healthcare professionals <\/i>\n      <\/p>\n<p class=\"prntac\">\n        <i>Veeva Crossix Omnichannel Boost connects direct-to-consumer, healthcare professional, and field campaigns for deeper insights to optimize marketing performance <\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">PLEASANTON, Calif.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 28, 2022<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0<a href=\"https:\/\/www.veeva.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Veeva Systems<\/a> (NYSE: VEEV) today announced two new <a href=\"https:\/\/www.veeva.com\/products\/marketing-analytics\/\" target=\"_blank\" rel=\"nofollow noopener\">Veeva Crossix<\/a> solutions to help life sciences companies execute and optimize omnichannel marketing campaigns. <a href=\"https:\/\/www.veeva.com\/products\/hcp-triggers\/\" target=\"_blank\" rel=\"nofollow noopener\">Veeva<\/a>\u00a0<a href=\"https:\/\/www.veeva.com\/products\/hcp-triggers\/\" target=\"_blank\" rel=\"nofollow noopener\">Crossix<\/a><a href=\"https:\/\/www.veeva.com\/products\/hcp-triggers\/\" target=\"_blank\" rel=\"nofollow noopener\">HCP Trigger Data<\/a> connects consumers&#8217; engagement with a brand&#8217;s website to their healthcare professional (HCP) visits. <a href=\"https:\/\/www.veeva.com\/products\/omnichannel-boost\/\" target=\"_blank\" rel=\"nofollow noopener\">Veeva<\/a>\u00a0<a href=\"https:\/\/www.veeva.com\/products\/omnichannel-boost\/\" target=\"_blank\" rel=\"nofollow noopener\">Crossix Omnichannel Boo<\/a><a href=\"https:\/\/www.veeva.com\/products\/omnichannel-boost\/\" target=\"_blank\" rel=\"nofollow noopener\">st<\/a> provides a holistic view of HCP and patient engagement across field and promotional channels.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1488285\/Veeva_Systems_Logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1488285\/Veeva_Systems_Logo.jpg\" title=\"Veeva Systems (PRNewsfoto\/Veeva Systems)\" alt=\"Veeva Systems (PRNewsfoto\/Veeva Systems)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Marketing and field teams can now leverage these new offerings for more comprehensive, accurate, and actionable insights into patient and HCP touchpoints.<\/p>\n<ul type=\"disc\">\n<li>\n          <b>HCP Trigger Data<\/b> helps teams maximize field force and marketing activities by prioritizing engagement with HCPs who are discussing a specific brand with their patients. Using privacy-safe patient engagement data, Veeva is the first to provide insight into which HCPs are seeing patients who have recently visited a brand&#8217;s website so companies can deliver the timeliest information.<\/li>\n<li>\n          <b>Omnichannel Boost <\/b>provides a comprehensive view of marketing performance across brands&#8217; HCP and direct-to-consumer (DTC) touchpoints and connects it to field force engagement. By bringing together data from <a href=\"https:\/\/www.veeva.com\/products\/multichannel-crm\/\" target=\"_blank\" rel=\"nofollow noopener\">Veeva CRM<\/a> and Veeva Crossix, brands can drive media efficiencies and optimize HCP and patient messaging and frequency across channels.<\/li>\n<\/ul>\n<p>&#8220;As patients and HCPs continue to access health information across different mediums, it&#8217;s important for marketers to have a holistic marketing strategy,&#8221; said <span class=\"xn-person\">Sarah Caldwell<\/span>, general manager of Veeva Crossix Analytics. &#8220;By bringing together data from field activities and DTC and HCP campaigns, marketers gain real-time insights into omnichannel performance, helping to break down organizational silos and deliver key information to customers.&#8221;<\/p>\n<p>Veeva Crossix connects the industry&#8217;s most comprehensive set of health and consumer data, covering more than 300 million lives in the U.S. By providing privacy-safe patient data and analytics, it helps life sciences brands effectively measure, activate, and optimize complex, cross-channel HCP and DTC media campaigns that fuel better patient outcomes.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Additional Information<\/b>\n      <\/div>\n<p>For more on Veeva Crossix, visit: <a href=\"https:\/\/www.veeva.com\/products\/marketing-analytics\/\" target=\"_blank\" rel=\"nofollow noopener\">veeva.com\/VeevaCrossix<\/a>\u00a0Connect with Veeva on LinkedIn: <a href=\"http:\/\/www.linkedin.com\/company\/veeva-systems\" target=\"_blank\" rel=\"nofollow noopener\">linkedin.com\/company\/veeva-systems<\/a>\u00a0Follow @veevasystems on Twitter: <a href=\"https:\/\/twitter.com\/veevasystems\" target=\"_blank\" rel=\"nofollow noopener\">twitter.com\/veevasystems<\/a><\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>About Veeva Systems<\/b>\n      <\/div>\n<p>Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world&#8217;s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit\u00a0<a href=\"http:\/\/veeva.com\/\" target=\"_blank\" rel=\"nofollow noopener\">veeva.com<\/a>.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Veeva Forward-looking Statements<\/b>\n      <\/div>\n<p>This release contains forward-looking statements regarding Veeva&#8217;s\u00a0products\u00a0and services and the expected\u00a0results\u00a0or benefits from use of our\u00a0products\u00a0and services. These statements are based on our current expectations. Actual\u00a0results\u00a0could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our\u00a0results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended\u00a0July 31, 2022, which you can find\u00a0<a href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/1393052\/000139305222000036\/veev-20220731.htm\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>\u00a0(a summary of risks which may impact our business can be found on pages 39 and 40), and in our subsequent SEC filings, which you can access at\u00a0<a href=\"https:\/\/www.sec.gov\/\" target=\"_blank\" rel=\"nofollow noopener\">sec.gov<\/a>.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold\" role=\"heading\">\n        <b>Contact:<\/b>\n      <\/div>\n<p>\n        <span class=\"xn-person\">Alison Borris<\/span><br \/>\n        <br \/>Veeva Systems<br \/>925-226-8821<br \/><a href=\"mailto:alison.borris@veeva.com\" rel=\"nofollow\">alison.borris@veeva.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=SF86219&amp;sd=2022-09-28\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands-301635173.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands-301635173.html<\/a><\/p>\n<p>SOURCE  Veeva Systems<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=SF86219&amp;Transmission_Id=202209280703PR_NEWS_USPR_____SF86219&amp;DateId=20220928\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Veeva Crossix HCP Trigger Data delivers patient engagement data for field and marketing teams to prioritize outreach to specific healthcare professionals Veeva Crossix Omnichannel Boost connects direct-to-consumer, healthcare professional, and field campaigns for deeper insights to optimize marketing performance PLEASANTON, Calif. , Sept. 28, 2022 \/PRNewswire\/ &#8212;\u00a0Veeva Systems (NYSE: VEEV) today announced two new Veeva Crossix solutions to help life sciences companies execute and optimize omnichannel marketing campaigns. Veeva\u00a0CrossixHCP Trigger Data connects consumers&#8217; engagement with a brand&#8217;s website to their healthcare professional (HCP) visits. Veeva\u00a0Crossix Omnichannel Boost provides a holistic view of HCP and patient engagement across field and promotional channels. Marketing and field teams can now leverage these new offerings for more comprehensive, accurate, and actionable insights &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689615","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/veeva-crossix-introduces-new-products-to-advance-omnichannel-marketing-for-life-sciences-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Veeva Crossix HCP Trigger Data delivers patient engagement data for field and marketing teams to prioritize outreach to specific healthcare professionals Veeva Crossix Omnichannel Boost connects direct-to-consumer, healthcare professional, and field campaigns for deeper insights to optimize marketing performance PLEASANTON, Calif. , Sept. 28, 2022 \/PRNewswire\/ &#8212;\u00a0Veeva Systems (NYSE: VEEV) today announced two new Veeva Crossix solutions to help life sciences companies execute and optimize omnichannel marketing campaigns. Veeva\u00a0CrossixHCP Trigger Data connects consumers&#8217; engagement with a brand&#8217;s website to their healthcare professional (HCP) visits. Veeva\u00a0Crossix Omnichannel Boost provides a holistic view of HCP and patient engagement across field and promotional channels. 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Veeva\u00a0CrossixHCP Trigger Data connects consumers&#8217; engagement with a brand&#8217;s website to their healthcare professional (HCP) visits. Veeva\u00a0Crossix Omnichannel Boost provides a holistic view of HCP and patient engagement across field and promotional channels. 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