{"id":689250,"date":"2022-09-27T09:21:44","date_gmt":"2022-09-27T13:21:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/"},"modified":"2022-09-27T09:21:44","modified_gmt":"2022-09-27T13:21:44","slug":"franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/","title":{"rendered":"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing<\/b><\/p>\n<p class=\"bwalignc\"><i>In newly published paper, Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, anticipates changes in Web3 economy<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFranklin Templeton is excited to announce that Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, is launching her first Franklin Templeton Institute research series since joining the firm in April 2022: <i>Five Tech-Driven Megatrends Reshaping Society &amp; Investing.<\/i> The paper will be published in three parts over the coming months, starting with <i>Part 1: <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklintempletonglobal.com%2Farticles%2Fdisruption%2Fevolution-of-commercial-technologies-and-impact-on-business-delivery&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=Evolution+of+Commercial+Technologies+%26amp%3B+Impact+on+Business+Delivery&amp;index=1&amp;md5=95372de7ef1da0ad508d2c1ecfe72fbd\"><i>Evolution of Commercial Technologies &amp; Impact on Business Delivery<\/i><\/a> which is now available in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ffranklintempletonprod.widen.net%2Fcontent%2Focbvklxkvm%2Fpdf%2Ftechdisruption1-full-0922-a.pdf&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=full&amp;index=2&amp;md5=5b1988fbc3f6d2c2667197addb415170\">full<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ffranklintempletonprod.widen.net%2Fcontent%2Faaswfgofcx%2Fpdf%2Ftechdisruption1-summary-0922-a.pdf&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=summary&amp;index=3&amp;md5=5c13656403d6b26b50af0574b190bac0\">summary<\/a> form, followed by Parts 2 and 3, laying out the megatrends and their impact on investing.\n<\/p>\n<p>\nKaul\u2019s in-depth research examines the three cycles of commercial tech-driven innovation that have taken place since the 1960s. The paper also outlines how the emerging fourth wave\u2014Decentralization\u2014will lead to a new peer-to-peer economy and mark the culmination of the megatrends that have been building since computerization moved into the commercial realm.\n<\/p>\n<p>\n\u201cTech-driven cycles have already re-shaped both society and investing on three separate occasions\u2014changing the nature of the technology we use, the way that business is delivered and businesses\u2019 approach to building their commercial infrastructure,\u201d Kaul notes. \u201cThough the changes have occurred within each cycle, there have been a set of megatrends that have emerged and become amplified across the three cycles we have already completed. These megatrends will reach their culmination in the coming fourth cycle of innovation, enabled by Web3, blockchain and smart contracts.\u201d\n<\/p>\n<p>\nThe five megatrends Kaul outlines are:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Democratization of access <\/b>\u2013<b \/>Today, incentives diverge\u2014as network effects take hold on platforms, owners look to maximize profit and users seek to enhance the experience and utility. Web3 commercial protocols align incentives as the users of the networks also become the owners through direct investment and participation rewards.\n<\/li>\n<li><b>Decomposition of business delivery <\/b>\u2013<b \/>Today, businesses compete by aligning alongside other businesses\/apps to create a proprietary ecosystem to attract users. In Web3, competition shifts to offering composable and interoperable offerings that combine processes in new ways that get delivered directly to the user.\n<\/li>\n<li><b>Expanding power of the crowd <\/b>\u2013<b \/>Today, marketing and consumer demands are shaped by feedback between businesses and consumers. Web3 puts the crowd in control as services and goods can also deliver utility and thus need to appeal to crowd factors: prestige, influence, access, exclusivity, reward.\n<\/li>\n<li><b>Institutionalization of the individual <\/b>\u2013 Today, users can share their assets and resources, but platforms control the access, data and money flows. Web3 lets<b \/>individuals create tokens that embed their assets, utilize them as collateral, control access and join protocols that leverage their resources to directly monetize them.\n<\/li>\n<li><b>Quantification of behavior <\/b>\u2013<b \/>Today, customer behavioral analysis focuses on specific actions and assigns consumers to cohorts based on pre-defined journeys. Web3 adopts a life-centric model where each user\u2019s assets, resources, actions and behaviors inform the presentation of goods and services.\n<\/li>\n<\/ul>\n<p>\nKaul\u2019s research suggests that the asset and wealth management industry has already been profoundly altered by the first three tech-innovation cycles. The fourth tech-driven innovation cycle may look markedly different as decentralization disrupts many aspects of the traditional finance landscape over the next decade.\n<\/p>\n<p>\n\u201cToday\u2019s focus on delivering tailored, customer-centric portfolios that deliver not only risk-adjusted returns, but also other goals-based outcomes and optimizations is a direct result of the AI, big data and cloud-computing capabilities enabled by the third cycle of tech innovation that began in the mid-2000s,\u201d said Kaul.\n<\/p>\n<p>\nFranklin Templeton has embraced this new solutions-focus with offerings such as the firm\u2019s dynamic portfolio construction tool <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklintempleton.com%2Finvestments%2Ffintech-solutions%2Fgoals-optimization-engine&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=Goals+Optimization+Engine+%28GOE%29&amp;index=4&amp;md5=6f298f30d29839b7378b82f0721702a5\">Goals Optimization Engine (GOE)<\/a>, its custom-indexing solution <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklintempleton.com%2Finvestments%2Ffintech-solutions%2Fcanvas&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=Canvas&amp;index=5&amp;md5=13ce004e6b7c402ad9d689f607f6f1f3\">Canvas<\/a>, and a suite of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklintempleton.com%2Finvestments%2Ffintech-solutions%2Fadvisorengine&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=AdvisorEngine&amp;index=6&amp;md5=4819e447dba26d5d1fc629a4a9c8f70f\">AdvisorEngine<\/a> offerings.\n<\/p>\n<p>\n\u201cAs the fourth cycle unfolds, investment portfolios will expand to include more types of digital and physical tokenized assets, and investors will look to obtain a more multi-dimensional set of returns including a broad-set of income opportunities and utility\u2014special access, unique offers or exclusive benefits\u2014from their portfolios,\u201d Kaul continued.\n<\/p>\n<p>\nRoger Bayston, Head of Digital Assets for Franklin Templeton, said, \u201cFranklin Templeton is committed to providing innovative investment products, technology and services in the asset and wealth management space. We have already built out our infrastructure to facilitate Web3 engagement, have designed and launched future-state digital investment products and token-focused research, and have developed and implemented a proprietary blockchain-integrated system for mutual fund recordkeeping that maintains official fund transactional records on the public blockchain. We are continuing to build new tools in our digital asset ecosystem.\u201d\n<\/p>\n<p>\nFranklin Templeton\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklintempleton.com%2Fpress-releases%2Fnews-room%2F2022%2Ffranklin-templeton-introduces-digital-asset-sma-models-on-eaglebrook-advisors-platform&amp;esheet=52927077&amp;newsitemid=20220927005483&amp;lan=en-US&amp;anchor=first+listed+digital+asset+SMAs&amp;index=7&amp;md5=c63e4e6a1ac25b4ae01bc7ff4dbbbe3d\">first listed digital asset SMAs<\/a> were announced earlier in September and will be available with a single-click access to wide variety of wealth advisor networks this fall.\n<\/p>\n<p><b>All Investments involve risk, including loss of principal. Past performance is not guaranteed of future results.<\/b><\/p>\n<p>\nSeparately Managed Accounts (SMAs) are investment services provided by Legg Mason Private Portfolio Group, LLC (LMPPG), a federally registered investment advisor. Client portfolios are managed based on investment instructions or advice provided by affiliated subadvisors of Franklin Templeton. Management is implemented by LMPPG, the designated subadvisor or, in the case of certain programs, the program sponsor or its designee.\n<\/p>\n<p><b>About Franklin Templeton<\/b><\/p>\n<p>\nFranklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 155 countries. Franklin Templeton\u2019s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers boutique specialization on a global scale, bringing extensive capabilities in equity, fixed income, multi-asset solutions and alternatives. With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based company has 75 years of investment experience and approximately $1.4 trillion in assets under management as of August 31, 2022. 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Franklin Distributors, LLC. Member FINRA\/SIPC. All rights reserved.<\/i><\/p>\n<p>\nTN22-53\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220927005483r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220927005483\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220927005483\/en\/<\/a><\/span><\/p>\n<p>\nFranklin Templeton Corporate Communications:<br \/>\n<br \/>Stacey Coleman, (650) 525-7458, <a rel=\"nofollow\" href=\"mailto:stacey.coleman@franklintempleton.com\">stacey.coleman@franklintempleton.com<br \/>\n<\/a><br \/>Rebecca Radosevich, (212) 632-3207, <a rel=\"nofollow\" href=\"mailto:rebecca.radosevich@franklintempleton.com\">rebecca.radosevich@franklintempleton.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Technology Web3 Finance Asset Management Banking<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220927005483\/en\/1217807\/3\/Franklin%2BTempleton%2BPositive.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing In newly published paper, Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, anticipates changes in Web3 economy NEW YORK&#8211;(BUSINESS WIRE)&#8211; Franklin Templeton is excited to announce that Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, is launching her first Franklin Templeton Institute research series since joining the firm in April 2022: Five Tech-Driven Megatrends Reshaping Society &amp; Investing. The paper will be published in three parts over the coming months, starting with Part 1: Evolution of Commercial Technologies &amp; Impact on Business Delivery which is now available in full and summary form, followed by Parts 2 and 3, laying out the megatrends and their impact on investing. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-689250","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing In newly published paper, Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, anticipates changes in Web3 economy NEW YORK&#8211;(BUSINESS WIRE)&#8211; Franklin Templeton is excited to announce that Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, is launching her first Franklin Templeton Institute research series since joining the firm in April 2022: Five Tech-Driven Megatrends Reshaping Society &amp; Investing. 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Investing - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/","og_locale":"en_US","og_type":"article","og_title":"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing - Market Newsdesk","og_description":"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing In newly published paper, Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, anticipates changes in Web3 economy NEW YORK&#8211;(BUSINESS WIRE)&#8211; Franklin Templeton is excited to announce that Sandy Kaul, SVP, Digital Assets and Industry Advisory Services, is launching her first Franklin Templeton Institute research series since joining the firm in April 2022: Five Tech-Driven Megatrends Reshaping Society &amp; Investing. The paper will be published in three parts over the coming months, starting with Part 1: Evolution of Commercial Technologies &amp; Impact on Business Delivery which is now available in full and summary form, followed by Parts 2 and 3, laying out the megatrends and their impact on investing. &hellip; Continue reading \"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; Investing\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/","og_site_name":"Market Newsdesk","article_published_time":"2022-09-27T13:21:44+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220927005483r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/franklin-templeton-releases-research-on-tech-driven-megatrends-reshaping-society-investing\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Franklin Templeton Releases Research on Tech-Driven Megatrends Reshaping Society &amp; 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