{"id":688619,"date":"2022-09-26T07:14:41","date_gmt":"2022-09-26T11:14:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/coty-expands-partnership-with-cruelty-free-international\/"},"modified":"2022-09-26T07:14:41","modified_gmt":"2022-09-26T11:14:41","slug":"coty-expands-partnership-with-cruelty-free-international","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/coty-expands-partnership-with-cruelty-free-international\/","title":{"rendered":"Coty Expands Partnership With Cruelty Free International"},"content":{"rendered":"

<\/p>\n

Coty Expands Partnership With Cruelty Free International<\/b><\/p>\n

Rimmel, Manhattan & Risque, Join Cruelty Free International Leaping Bunny Programme<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nCoty, one of the world\u2019s largest beauty companies with an iconic portfolio of brands, extends its strategic partnership with Cruelty Free International<\/a>, the leading global organisation working to end animal testing. Coty powerhouse brands Rimmel, Manhattan, and Risqu\u00e9 are now approved under the Cruelty Free International Leaping Bunny Programme, joining Coty brand, COVERGIRL, which was approved in 2018.\n<\/p>\n

\nCoty Chief Brands Officer, Consumer Beauty Stefano Curti, comments, \u201cAt Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty free beauty that works. Rimmel, Manhattan, and Risqu\u00e9 have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside COVERGIRL, Coty is proud to now have four brands approved under the Leaping Bunny Programme.\u201d\n<\/p>\n

\nAs one of the largest global beauty brands with a presence in over 80 countries, Rimmel\u2019s approval alongside CoverGirl, is a significant step in the democratisation of cruelty free beauty globally. Manhattan, a leading mass brand in Germany established in 1964, has long stood for self-expression and is now on a mission to offer color cosmetics that are kinder to people, animals and the planet. For Risqu\u00e9, the #1 Brazilian nail polish brand that has been in the market for over 60 years, Leaping Bunny approval is another step delivering on its smart-choice proposition, offering high quality products at a fair price.\n<\/p>\n

\nCruelty Free International\u2019s Leaping Bunny Programme is the globally recognisable gold standard for cruelty free cosmetics, personal care, household, and cleaning products with requirements that go above and beyond legal requirements restricting animal testing. Approval must be given to a brand\u2019s entire range – individual products cannot be approved. Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan, and Risqu\u00e9. This rigorous process included an audit on each brand\u2019s suppliers, raw materials, and individual ingredients. The Cruelty Free International Leaping Bunny Programme is the only global cruelty free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance.\n<\/p>\n

\nMichelle Thew, Cruelty Free International CEO, comments, \u201cWe began our partnership with Coty in 2018, and I\u2019m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan and Risqu\u00e9. It\u2019s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!\u201d\n<\/p>\n

\nRimmel, Manhattan, and Risqu\u00e9 products will feature the Leaping Bunny logo later this year, providing the best assurance for consumers that a company has made a genuine commitment to help end animal testing and adheres to the Programme\u2019s strict criteria.\n<\/p>\n

Coty & CFI partnership<\/b> \u2013 in 2018, Coty announced COVERGIRL as its first global brand with the Leaping Bunny cruelty free approval. This announcement makes Risqu\u00e9 and Rimmel the second and third brands, respectively, in Coty\u2019s portfolio to achieve this important landmark and reinforces the company\u2019s commitment to ending animal testing across the beauty industry.\n<\/p>\n

About Coty Inc.<\/i><\/b><\/p>\n

Founded in Paris in 1904, Coty is one of the world\u2019s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com<\/a> or on LinkedIn<\/a> and Instagram<\/a>.<\/i><\/p>\n

For more on Coty\u2019s animal testing policy, visit: <\/i>https:\/\/www.coty.com\/sites\/default\/files\/animal_testing_policy_final_july_2022_v1.pdf?faq=10622<\/a><\/i><\/p>\n

About Cruelty Free International<\/i><\/b><\/p>\n

Cruelty Free International is the leading organisation working to create a world where nobody wants or believes we need to experiment on animals. Our dedicated team are experts in their fields, combining award-winning campaigning, political lobbying, scientific and legal expertise and corporate responsibility. Educating, challenging and inspiring others across the globe to respect and protect animals, we investigate and expose the reality of life for animals in laboratories, challenge decision-makers to make a positive difference for animals, and champion better science and cruelty free living.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220926005006\/en\/<\/a><\/span><\/p>\n

For more information:
\n<\/b>
Media
\n
Anna Hua
\n
Anna_hua@cotyinc.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Specialty<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Coty Expands Partnership With Cruelty Free International Rimmel, Manhattan & Risque, Join Cruelty Free International Leaping Bunny Programme NEW YORK–(BUSINESS WIRE)– Coty, one of the world\u2019s largest beauty companies with an iconic portfolio of brands, extends its strategic partnership with Cruelty Free International, the leading global organisation working to end animal testing. Coty powerhouse brands Rimmel, Manhattan, and Risqu\u00e9 are now approved under the Cruelty Free International Leaping Bunny Programme, joining Coty brand, COVERGIRL, which was approved in 2018. Coty Chief Brands Officer, Consumer Beauty Stefano Curti, comments, \u201cAt Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty free … <\/p>\n

Continue reading “Coty Expands Partnership With Cruelty Free International”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-688619","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCoty Expands Partnership With Cruelty Free International - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coty-expands-partnership-with-cruelty-free-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coty Expands Partnership With Cruelty Free International - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Coty Expands Partnership With Cruelty Free International Rimmel, Manhattan & Risque, Join Cruelty Free International Leaping Bunny Programme NEW YORK–(BUSINESS WIRE)– Coty, one of the world\u2019s largest beauty companies with an iconic portfolio of brands, extends its strategic partnership with Cruelty Free International, the leading global organisation working to end animal testing. Coty powerhouse brands Rimmel, Manhattan, and Risqu\u00e9 are now approved under the Cruelty Free International Leaping Bunny Programme, joining Coty brand, COVERGIRL, which was approved in 2018. Coty Chief Brands Officer, Consumer Beauty Stefano Curti, comments, \u201cAt Coty, we are committed to ending animal testing in the beauty industry. 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