{"id":688441,"date":"2022-09-23T09:03:44","date_gmt":"2022-09-23T13:03:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences\/"},"modified":"2022-09-23T09:03:44","modified_gmt":"2022-09-23T13:03:44","slug":"survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences\/","title":{"rendered":"SURVEY: Gen Z Wants Brands to Deliver More Interactive Live Video Experiences"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <i>Spotty internet and video quality are the top challenges for these experiences, according to a new study from Agora<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">SANTA CLARA, Calif.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 23, 2022<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3657201-1&amp;h=2208719897&amp;u=https%3A%2F%2Fagora.io%2F&amp;a=Agora%2C+Inc.\" target=\"_blank\" rel=\"nofollow noopener\">Agora, Inc.<\/a><\/u>\u00a0(NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, like TikTok, Twitch and Instagram. The study is released ahead of <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3657201-1&amp;h=3502768253&amp;u=https%3A%2F%2Frte2022.agora.io%2F&amp;a=RTE2022\" target=\"_blank\" rel=\"nofollow noopener\">RTE2022<\/a><\/u>, the world&#8217;s largest conference exploring real-time engagement (RTE) technologies, set to take place from <span class=\"xn-chron\">October 10 to October 12, 2022<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/240347\/agora_inc_logo.jpg\" title=\"Agora, Inc. Logo\" alt=\"Agora, Inc. Logo\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Interactive live video includes live-streaming video where the audience can react with chat or emojis, and streamer(s) can interact with their audiences in real-time. These video solutions are being implemented across different facets of entertainment and business, creating opportunities for brands, companies, entertainers, creators, and developers to engage with audiences, customers and fans in new and interesting ways.<\/p>\n<p>For the study, Agora surveyed over 1,500 Gen Z consumers to get their thoughts on live interactive video. Key results include:<\/p>\n<p>\n        <b>Over Half are More Likely to Engage With Brands Using Live Interactive Video<\/b>\n      <\/p>\n<p>More than half of respondents (51%) agreed they would be more likely to engage with a company or brand that uses interactive live videos and experiences to connect with audiences. Thirty-five percent were neutral and just 14% disagreed.<\/p>\n<p>When it comes to watching live televised events \u2013 such as concerts, sports or award shows \u2013 53% of Gen Z agreed they would prefer watching with interactive video features so they can engage with friends and other viewers with similar interests during the event. Thirteen percent disagreed and 34% were neutral.<\/p>\n<p>Bad internet connection (56%) and video quality (54%) are the most recognized challenges Gen Z sees when using mobile app-based live video experiences. Forty percent see glitches, bugs and crashing as a challenge, as well as phone hardware (36%) and data usage costs (30%).<\/p>\n<p>&#8220;Gen Z consumers want brands to embrace the technology they use everyday \u2013 including interactive live video and streaming,&#8221; said <span class=\"xn-person\">Tony Zhao<\/span>, Co-founder and CEO of Agora. &#8220;Whether they use interactive live video through their own brand-centric platforms or through third-party mobile apps, there is a huge opportunity to connect with Gen Z on their terms using this technology.&#8221;<\/p>\n<p>\n        <b>About Agora<br \/><\/b>Agora is the leading Real-time Engagement Platform as a Service (RTE PaaS) company. Agora&#8217;s mission is to make real-time engagement ubiquitous, allowing everyone to interact with anyone, in any application, anytime and anywhere. Agora&#8217;s platform provides developers with simple, flexible and powerful application programming interfaces, or APIs, to embed real-time video and voice engagement experiences into their applications.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA82136&amp;sd=2022-09-23\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences-301631706.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences-301631706.html<\/a><\/p>\n<p>SOURCE  Agora<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA82136&amp;Transmission_Id=202209230900PR_NEWS_USPR_____LA82136&amp;DateId=20220923\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Spotty internet and video quality are the top challenges for these experiences, according to a new study from Agora SANTA CLARA, Calif. , Sept. 23, 2022 \/PRNewswire\/ &#8212; Agora, Inc.\u00a0(NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, like TikTok, Twitch and Instagram. The study is released ahead of RTE2022, the world&#8217;s largest conference exploring real-time engagement (RTE) technologies, set to take place from October 10 to October 12, 2022. Interactive live video includes live-streaming video where the audience can react with chat or emojis, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SURVEY: Gen Z Wants Brands to Deliver More Interactive Live Video Experiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-688441","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SURVEY: Gen Z Wants Brands to Deliver More Interactive Live Video Experiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/survey-gen-z-wants-brands-to-deliver-more-interactive-live-video-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SURVEY: Gen Z Wants Brands to Deliver More Interactive Live Video Experiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Spotty internet and video quality are the top challenges for these experiences, according to a new study from Agora SANTA CLARA, Calif. , Sept. 23, 2022 \/PRNewswire\/ &#8212; Agora, Inc.\u00a0(NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, like TikTok, Twitch and Instagram. The study is released ahead of RTE2022, the world&#8217;s largest conference exploring real-time engagement (RTE) technologies, set to take place from October 10 to October 12, 2022. 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