{"id":688411,"date":"2022-09-23T08:33:36","date_gmt":"2022-09-23T12:33:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iheartmedia-and-neustar-first-to-include-broadcast-radio-in-end-to-end-marketing-attribution\/"},"modified":"2022-09-23T08:33:36","modified_gmt":"2022-09-23T12:33:36","slug":"iheartmedia-and-neustar-first-to-include-broadcast-radio-in-end-to-end-marketing-attribution","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iheartmedia-and-neustar-first-to-include-broadcast-radio-in-end-to-end-marketing-attribution\/","title":{"rendered":"iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution"},"content":{"rendered":"

<\/p>\n

iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution<\/b><\/p>\n

\nNew solution combines iHeart\u2019s unparalleled audio reach with Neustar\u2019s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels\n<\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nNeustar, Inc., a TransUnion company, announced today a new partnership with iHeartMedia, the leading audio company in America, to include broadcast radio in end-to-end marketing attribution. The solution expands the Neustar Unified Measurement Solution, which spans Marketing Mix Modeling (MMM) and Marketing Attribution solution to include the iHeart broadcast radio universe. Neustar is the first attribution service to unify the measurement of radio, which reaches over 90 percent of Americans a month, with all other channels into one platform. This innovation provides critical insights into the incremental contribution the massive reach of broadcast radio has on consumer purchase behavior.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220923005161\/en\/<\/a><\/p>\n

\nThe inclusion of radio in Neustar\u2019s measurement solution is the only solution to seamlessly integrate iHeart\u2019s radio engagement data with Neustar\u2019s customer-level marketing attribution models. Neustar marketing attribution solutions leverage more comprehensive identity and machine learning capabilities available, which power advanced identity resolution and marketing analytics for 70% of Fortune 100 brands.\n<\/p>\n

\n\u201cThe scale and effectiveness of broadcast radio is undeniable,\u201d said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies, iHeartMedia. \u201cNow with Neustar, we are able to offer brands a new level of granular user-level consumer analysis, to ensure that all media channels \u2013including broadcast radio, are used to optimize their marketing plans and drive the results they are seeking.\u201d\n<\/p>\n

\nThe partnership, first announced at iHeartMedia\u2019s AudioCon 2022 conference, provides a more complete picture of the important role that broadcast radio plays in today\u2019s multi-channel advertising world. With these tools, advertisers can now better understand consumers’ behavior, inclusive of broadcast radio, to measure and optimize their marketing investments holistically across channels.\n<\/p>\n

\n\u201ciHeartMedia has always been at the forefront of measurement and attribution and we are excited to help marketers gain more visibility into how their broadcast radio investments are impacting the customer journey,\u201d said Joe Pagano, VP, Consulting Services at Neustar. \u201cBy adding broadcast radio at scale to our current streaming audio measurement capabilities, we\u2019ve completed the audio measurement picture.”\n<\/p>\n

About iHeartMedia<\/b><\/p>\n

\niHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart\u2019s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com<\/a> for more company information.\n<\/p>\n

About Neustar<\/b><\/p>\n

\nNeustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. home.neustar<\/a><\/b><\/p>\n

About TransUnion (NYSE: TRU)<\/b><\/p>\n

\nTransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good\u00ae. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https:\/\/www.transunion.com<\/a><\/b><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220923005161\/en\/<\/a><\/span><\/p>\n

\niHeartMedia
\n
Angel Aristone
\n
AngelAristone@iHeartMedia.com
\n<\/a><\/p>\n

Neustar
\n
Brett House
\n
brett.house@team.neustar<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Marketing Advertising Communications Audio\/Video Media Software Networks Data Management<\/p>\n

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iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution New solution combines iHeart\u2019s unparalleled audio reach with Neustar\u2019s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels NEW YORK–(BUSINESS WIRE)– Neustar, Inc., a TransUnion company, announced today a new partnership with iHeartMedia, the leading audio company in America, to include broadcast radio in end-to-end marketing attribution. The solution expands the Neustar Unified Measurement Solution, which spans Marketing Mix Modeling (MMM) and Marketing Attribution solution to include the iHeart broadcast radio universe. Neustar is the first attribution service to unify the measurement of radio, which reaches over 90 percent of Americans a month, with all other channels … <\/p>\n

Continue reading “iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-688411","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\niHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iheartmedia-and-neustar-first-to-include-broadcast-radio-in-end-to-end-marketing-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution New solution combines iHeart\u2019s unparalleled audio reach with Neustar\u2019s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels NEW YORK–(BUSINESS WIRE)– Neustar, Inc., a TransUnion company, announced today a new partnership with iHeartMedia, the leading audio company in America, to include broadcast radio in end-to-end marketing attribution. The solution expands the Neustar Unified Measurement Solution, which spans Marketing Mix Modeling (MMM) and Marketing Attribution solution to include the iHeart broadcast radio universe. 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