{"id":688197,"date":"2022-09-22T15:33:08","date_gmt":"2022-09-22T19:33:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/"},"modified":"2022-09-22T15:33:08","modified_gmt":"2022-09-22T19:33:08","slug":"wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/","title":{"rendered":"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary"},"content":{"rendered":"

<\/p>\n

Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary<\/b><\/p>\n

My Cultura will also continue to expand its impressive slate of successful podcasts that elevate Latinx voices and stories to include five new shows executive produced by Valderrama<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\niHeartMedia, the No. 1 podcast publisher globally according to Podtrac<\/a>, together with My Cultura<\/a>, the company\u2019s podcast network dedicated to elevating Latinx voices and stories, announced today that actor, producer, entrepreneur and activist Wilmer Valderrama<\/b> (NCIS<\/i>, Encanto<\/i>, That 70\u2019s Show<\/i>) has expanded his role with My Cultura to become a shareholder. In addition, Valderrama will help to curate the network’s slate of Latinx-focused podcasts and has committed to five new shows that will be executive produced by and\/or star him. The news comes as the network celebrates an impressive first year, with monthly podcast downloads across My Cultura shows more than doubling since the beginning of this year. The network\u2019s dedication to inclusive content has garnered a large audience of both Gen Z and Millennials with 9 in 10 of the network\u2019s total downloads coming from listeners aged 18-49. The network has also circulated funds back into Latinx communities with donations to various organizations totaling over $400k in this first year.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20220922005866\/en\/<\/a><\/p>\n

\n\u201cRepresentation shapes not just how others see us, but also how we see ourselves. It is imperative that every facet of our media includes narratives that uplift Latino and Hispanic voices. At WV Entertainment it is our mission to not just choose purposeful projects that accurately represent the stories of the Latinx community, but to also make sure these stories are accessible to everyone. We are so grateful to our partners at iHeartMedia for seeing the value in this and prioritizing the need to highlight the joy, the power, and the heart of our community in ways that are still all too rare,\u201d said Valderrama.\n<\/p>\n

\n\u200b\u200b\u201cWe are excited to have Wilmer on board in an even larger, expanded capacity as a shareholder in iHeart\u2019s My Cultura Podcast Network,\u201d said Conal Byrne, CEO of iHeartMedia\u2019s Digital Audio Group. \u201cHis energy, experience and creativity will set this network up for even further success in year two and beyond.\u201d\n<\/p>\n

\nValderrama began his relationship with My Cultura in Summer 2021 when he launched his podcast \u201cEssential Voices with Wilmer Valderrama<\/a>.\u201d Executive produced by Valderrama and Leo Klemm via his production banner WV Entertainment and Clamor, the weekly series features intimate conversations and interviews with people on the frontlines of food service, transportation, child-care and other systems where workers\u2019 voices are often overlooked.\n<\/p>\n

\n\u201cWe\u2019re incredibly proud of the rapid growth our network has seen in its first year,\u201d said Gisselle Bances, SVP, Head of Production and Development for iHeartMedia\u2019s My Cultura. \u201cWe are the first majority Latinx-owned podcast network, and we are grateful to our partners and our diverse roster of hosts, including Wilmer, who continue to further My Cultura\u2019s mission to tell our own stories. It\u2019s stories by us for everyone to enjoy.\u201d\n<\/p>\n

\nThe My Cultura Podcast Network was announced in May 2021 in partnership with Enrique Santos, iHeartMedia\u2019s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino. It is home to hit podcasts including \u201cConnections with Eva Longoria<\/a>,\u201d \u201cPrincess of South Beach<\/a>” starring Rachel Zegler (West Side Story<\/i>) and Sheryl Rubio (Casa de las Flores<\/i>), \u201cWrestling with Freddie<\/a>\u201d with Freddie Prinze, Jr., \u201cSisters of the Underground<\/a>\u201d executive produced by Eva Longoria and Dania Ramirez, \u201cChiquis and Chill<\/a>,\u201d \u201cLone Lobos with Xolo Maridue\u00f1a and Jacob Bertrand<\/a>,\u201d \u201cEscuela Secreta<\/a>,\u201d \u201cEnrique Santos Podcast<\/a>\u201d and many more. Listeners can hear all My Cultura shows on iHeartRadio and anywhere podcasts are found.\n<\/p>\n

About iHeartMedia:<\/b><\/p>\n

\niHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart\u2019s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next four podcast publishers combined, and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com<\/a> for more company information.\n<\/p>\n

About Wilmer Valderrama:<\/b><\/p>\n

\nActor, producer, entrepreneur and activist Wilmer Valderrama is beloved for his role as exchange student \u2018Fez\u2019 on the Emmy-nominated series That 70s Show<\/i>. He currently stars in the #1 TV drama NCIS<\/i> on CBS, and recently announced he is developing a live-action \u201cZorro\u201d series at Disney Branded Television in which he will star and executive produce. On the big screen, he most recently lent his voice to the hit Academy Award-winning Disney animated film Encanto<\/i>. Outside of acting and producing via his WV Entertainment banner, Valderrama is a passionate activist who lends his voice to organizations including the Congressional Hispanic Caucus Institute (CHCI), Voto Latino, the USO as their Global Ambassador, and HARNESS, which he co-founded with America Ferrera and Ryan Piers Williams. He also recently partnered with John Pollack to launch Allied Management Group, which focuses on partnering with, collaborating, and representing new and existing Latino voices across traditional and digital media.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220922005866\/en\/<\/a><\/span><\/p>\n

\nFor iHeartMedia\/My Cultura:
\n
Jenn Powers
\n
JennPowers@iheartmedia.com
\n<\/a><\/p>\n

For Wilmer Valderrama:
\n
Sunshine Sachs Morgan & Lylis
\n
teamwilmer@sunshinesachs.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Podcast TV and Radio Celebrity Entertainment<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary My Cultura will also continue to expand its impressive slate of successful podcasts that elevate Latinx voices and stories to include five new shows executive produced by Valderrama NEW YORK–(BUSINESS WIRE)– iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, together with My Cultura, the company\u2019s podcast network dedicated to elevating Latinx voices and stories, announced today that actor, producer, entrepreneur and activist Wilmer Valderrama (NCIS, Encanto, That 70\u2019s Show) has expanded his role with My Cultura to become a shareholder. In addition, Valderrama will help to curate the network’s slate of Latinx-focused podcasts and has committed … <\/p>\n

Continue reading “Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-688197","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary My Cultura will also continue to expand its impressive slate of successful podcasts that elevate Latinx voices and stories to include five new shows executive produced by Valderrama NEW YORK–(BUSINESS WIRE)– iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, together with My Cultura, the company\u2019s podcast network dedicated to elevating Latinx voices and stories, announced today that actor, producer, entrepreneur and activist Wilmer Valderrama (NCIS, Encanto, That 70\u2019s Show) has expanded his role with My Cultura to become a shareholder. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/","og_locale":"en_US","og_type":"article","og_title":"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary - Market Newsdesk","og_description":"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary My Cultura will also continue to expand its impressive slate of successful podcasts that elevate Latinx voices and stories to include five new shows executive produced by Valderrama NEW YORK–(BUSINESS WIRE)– iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, together with My Cultura, the company\u2019s podcast network dedicated to elevating Latinx voices and stories, announced today that actor, producer, entrepreneur and activist Wilmer Valderrama (NCIS, Encanto, That 70\u2019s Show) has expanded his role with My Cultura to become a shareholder. In addition, Valderrama will help to curate the network’s slate of Latinx-focused podcasts and has committed … Continue reading \"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/","og_site_name":"Market Newsdesk","article_published_time":"2022-09-22T19:33:08+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20220922005866r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary","datePublished":"2022-09-22T19:33:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/"},"wordCount":1012,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20220922005866r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/wilmer-valderrama-expands-role-in-iheartmedias-my-cultura-podcast-network-to-become-shareholder-on-the-heels-of-the-networks-one-year-anniversary\/","name":"Wilmer Valderrama Expands Role In iHeartMedia\u2019s My Cultura Podcast Network To Become Shareholder On The Heels Of The Network\u2019s One Year Anniversary - 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