{"id":688181,"date":"2022-09-22T12:43:08","date_gmt":"2022-09-22T16:43:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/principal-small-business-event-highlights-importance-of-leveraging-technology-for-business-growth\/"},"modified":"2022-09-22T12:43:08","modified_gmt":"2022-09-22T16:43:08","slug":"principal-small-business-event-highlights-importance-of-leveraging-technology-for-business-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/principal-small-business-event-highlights-importance-of-leveraging-technology-for-business-growth\/","title":{"rendered":"Principal\u00ae Small Business Event Highlights Importance of Leveraging Technology for Business Growth"},"content":{"rendered":"

<\/p>\n

Principal\u00ae<\/sup> Small Business Event Highlights Importance of Leveraging Technology for Business Growth<\/b><\/p>\n

The Small Business Digital Alliance regional event in Detroit brings together a panel of women business leaders to celebrate National American Business Women\u2019s Day<\/i><\/p>\n

DES MOINES, Iowa–(BUSINESS WIRE<\/a>)–Principal Financial Group<\/a>\u00ae<\/sup> and the Small Business Digital Alliance<\/a> (SBDA) are hosting a conversation with small business leaders to explore the connection between a sustainable business model and the implementation of digital tools.\n<\/p>\n

\nThe panel, taking place on National American Business Women\u2019s Day, will include key national and local female leaders including Isabella Casillas Guzman, 27th Administrator of the U.S. Small Business Administration, Marianne Markowitz, CEO, First Women\u2019s Bank, and Kitty Whitfield, manager, small business engagement, Downtown Detroit Partnership. The panel will be moderated by Amy Friedrich, president of U.S. Insurance Solutions at Principal\u00ae<\/sup>.\n<\/p>\n

\n\u201cThe pandemic transformed the way businesses operate. Businesses continue to make significant investments in technology to reach their customers and interact with employees,\u201d said Friedrich. \u201cPublic-private partnerships, like the SBDA, are key to promoting solutions that help employers access the tools they need to protect their employees, reach their customers, and run their business.\u201d\n<\/p>\n

\nThe discussion will center on the need for greater financial inclusion, and how small business owners can find the right solutions to attract and retain talent and grow their business. Digital tools make it easier for small business owners to evaluate alternatives that make sense for their situation \u2013 and make it easier to implement and maintain once a selection is made.\n<\/p>\n

\n\u201cSBA\u2019s Small Business Digital Alliance is working to ensure that entrepreneurs in every community in America are ready to take advantage of digital tools and resources to start, grow, operate, and build resilience,\u201d said Administrator Guzman. \u201cWith strong partners like Principal, we\u2019re working to improve success outcomes for small businesses, especially those from underserved communities across the country. From accelerating e-commerce and social media strategies to strengthening the workforce with online tools, we are meeting businesses where they increasingly are \u2013 online.\u201d\n<\/p>\n

\nThe SBDA is a co-sponsorship agreement between the U.S. Small Business Administration (SBA) and Business Forward, Inc., a non-profit organization working with small business leaders in support of policies promoting America\u2019s economic competitiveness. The coalition brings together major players, influencers, and companies in financial services, tech, e-commerce, benefits, and other industries to help connect small businesses with digital tools, trainings, and expanded opportunities, and grow their digital networks to reach new customers.\n<\/p>\n

About Principal Financial Group\u00ae<\/sup><\/b><\/a><\/p>\n

\nPrincipal Financial Group\u00ae<\/sup> (Nasdaq: PFG) is a global financial company with 18,500 employees1<\/sup> passionate about improving the wealth and well-being of people and businesses. In business for more than 140 years, we\u2019re helping more than 54 million customers1<\/sup> plan, protect, invest, and retire, while working to support the communities where we do business, and build a diverse, inclusive workforce. Principal\u00ae <\/sup><\/b>is proud to be recognized as one of America\u2019s 100 Most Sustainable Companies2<\/sup>, a member of the Bloomberg Gender Equality Index, and a Top 10 \u201cBest Places to Work in Money Management3<\/sup>.\u201d Learn more about Principal and our commitment to building a better future at principal.com<\/a>.\n<\/p>\n\n\n\n\n
\n

\n1 As of June 30, 2022\n<\/p>\n<\/td>\n<\/tr>\n

\n

\n2 Barron\u2019s, 2022\n<\/p>\n<\/td>\n<\/tr>\n

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\n3 Pensions & Investments, 2021\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

ABOUT SBDA<\/span><\/b><\/p>\n

\nThe Small Business Digital Alliance (SBDA) is a joint co-sponsorship agreement between the SBA and Business Forward that brings together major players, influencers, and companies in the tech, e-commerce, benefits, and other industries to help small businesses connect with digital tools and reach new customers through expanded opportunities through trainings, tools, and expansion of their digital networks \u2013 free of charge. To learn more, visit www.smallbusinessdigitalalliance.com<\/a>.\n<\/p>\n

ABOUT SBA<\/span><\/b><\/p>\n

\nThe U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow, expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit www.sba.gov<\/a>.\n<\/p>\n

ABOUT BUSINESS FORWARD<\/span><\/b><\/p>\n

\nBusiness Forward is a non-profit organization working with 250,000 local business leaders from across America who support innovative and market-based solutions to our country\u2019s biggest challenges. With the help of Business Forward, business leaders have briefed more than 650 mayors, governors, members of Congress, and senior Administration officials on how to create jobs and accelerate our economy. Learn more at www.businessforward.org<\/a>.\n<\/p>\n\n\n\n\n
\n

\nInsurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., 800-247-1737, member SIPC and\/or independent broker\/-dealers. Referenced companies are members of the Principal Financial Group\u00ae<\/sup>, Des Moines, IA 50392. Principal Global Investors leads global asset management and is a member of the Principal Financial Group\u00ae<\/sup>.\n<\/p>\n<\/td>\n<\/tr>\n

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\n\u00a0\n<\/p>\n<\/td>\n<\/tr>\n

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\n\u00a9 2022 Principal Financial Services, Des Moines, IA 50392, USA.\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\n\u00a0\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220921006033\/en\/<\/a><\/span><\/p>\n

\nAshley Miller, miller.ashley@principal.com<\/a>, 515-878-6295\n<\/p>\n

KEYWORDS:<\/b> Michigan Iowa United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Social Media Professional Services Consumer Technology Small Business Other Communications Digital Marketing Insurance Women Communications Human Resources Finance Other Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Principal\u00ae Small Business Event Highlights Importance of Leveraging Technology for Business Growth The Small Business Digital Alliance regional event in Detroit brings together a panel of women business leaders to celebrate National American Business Women\u2019s Day DES MOINES, Iowa–(BUSINESS WIRE)–Principal Financial Group\u00ae and the Small Business Digital Alliance (SBDA) are hosting a conversation with small business leaders to explore the connection between a sustainable business model and the implementation of digital tools. The panel, taking place on National American Business Women\u2019s Day, will include key national and local female leaders including Isabella Casillas Guzman, 27th Administrator of the U.S. Small Business Administration, Marianne Markowitz, CEO, First Women\u2019s Bank, and Kitty Whitfield, manager, small business engagement, Downtown Detroit Partnership. The panel … <\/p>\n

Continue reading “Principal\u00ae Small Business Event Highlights Importance of Leveraging Technology for Business Growth”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-688181","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPrincipal\u00ae Small Business Event Highlights Importance of Leveraging Technology for Business Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/principal-small-business-event-highlights-importance-of-leveraging-technology-for-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principal\u00ae Small Business Event Highlights Importance of Leveraging Technology for Business Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Principal\u00ae Small Business Event Highlights Importance of Leveraging Technology for Business Growth The Small Business Digital Alliance regional event in Detroit brings together a panel of women business leaders to celebrate National American Business Women\u2019s Day DES MOINES, Iowa–(BUSINESS WIRE)–Principal Financial Group\u00ae and the Small Business Digital Alliance (SBDA) are hosting a conversation with small business leaders to explore the connection between a sustainable business model and the implementation of digital tools. The panel, taking place on National American Business Women\u2019s Day, will include key national and local female leaders including Isabella Casillas Guzman, 27th Administrator of the U.S. Small Business Administration, Marianne Markowitz, CEO, First Women\u2019s Bank, and Kitty Whitfield, manager, small business engagement, Downtown Detroit Partnership. 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