{"id":688057,"date":"2022-09-22T09:03:50","date_gmt":"2022-09-22T13:03:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/usertestings-new-templates-help-companies-humanize-data-privacy-and-security\/"},"modified":"2022-09-22T09:03:50","modified_gmt":"2022-09-22T13:03:50","slug":"usertestings-new-templates-help-companies-humanize-data-privacy-and-security","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/usertestings-new-templates-help-companies-humanize-data-privacy-and-security\/","title":{"rendered":"UserTesting\u2019s New Templates Help Companies Humanize Data Privacy and Security"},"content":{"rendered":"

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UserTesting\u2019s New Templates Help Companies Humanize Data Privacy and Security<\/b><\/p>\n

Enables organizations to tap into the power of human insight to optimize data privacy communications and messaging for greater <\/i>transparency, accessibility, and consumer trust<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–UserTesting<\/a> (NYSE: USER), a leader in video-based human insight<\/a>, today announced the availability of new test templates for the UserTesting\u00ae Human Insight Platform that helps businesses establish confidence with customers over privacy policies and protocols. As many consumers are concerned about how their data is being used, managed, and secured, companies need to look beyond only complying with government security regulations to provide greater confidence. UserTesting\u2019s new templates can help organizations provide more transparency on their privacy protocols while instilling an added layer of trust with their customers. By using human insight, gathered from individuals who have opted-in to share their perspectives, organizations can optimize data privacy communications and messaging to dramatically improve customer engagement.\n<\/p>\n

\nAccording to a recent McKinsey<\/a> report, \u201c85% of respondents said that knowing a company\u2019s data privacy policies is important prior to making a purchase.\u201d The report also states that \u201cthe organizations that are best positioned to build digital trust are also more likely than others to see annual growth rates of at least 10 percent on their top and bottom lines.\u201d UserTesting\u2019s video-first, opt-in format enables organizations to gain more insight into customer concerns around privacy issues, and provides a platform to understand the right approach to alleviate and assure customers\u2019 concerns. Additionally, findings from an EY<\/a> survey focused on the public sector, highlighted that while the pandemic increased the need for governments to offer more services remotely, more than half of the survey respondents, \u201cthink that privacy and security risks around how their data is shared outweigh the benefits.\u201d\n<\/p>\n

\nThis UserTesting template bundle is designed to help organizations integrate customer perspectives into how they communicate their approach to data privacy. By doing so, they will build stronger consumer trust by establishing:\n<\/p>\n