{"id":687576,"date":"2022-09-21T09:44:12","date_gmt":"2022-09-21T13:44:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/"},"modified":"2022-09-21T09:44:12","modified_gmt":"2022-09-21T13:44:12","slug":"amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/","title":{"rendered":"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">A survey of US and EMEA consumers found that Amazon has become the top channel for research<\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">RESEARCH TRIANGLE PARK, N.C.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 21, 2022<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=2442082424&amp;u=https%3A%2F%2Fwww.channeladvisor.com%2F%3Futm_campaign%3D%26utm_medium%3Dpr%26utm_source%3Dcision%26utm_content%3Dpress%2520release&amp;a=ChannelAdvisor\" target=\"_blank\" rel=\"nofollow noopener\">ChannelAdvisor<\/a><\/u> Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Australia<\/span>. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/787743\/channel_advisor_Logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/787743\/channel_advisor_Logo.jpg\" title=\"(PRNewsfoto\/ChannelAdvisor)\" alt=\"(PRNewsfoto\/ChannelAdvisor)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting consumer purchasing decisions and their priorities when conducting online research before or during an in-store shopping experience.<\/p>\n<p>&#8220;To stay competitive and agile in this changing environment, brands and retailers must first understand how, where and why consumers are shopping,&#8221; said <span class=\"xn-person\">Mike Shapaker<\/span>, chief marketing officer at ChannelAdvisor. &#8220;These survey results provide valuable insights that will help empower sellers to gain strategies to help capture consumer attention as the holiday season approaches.&#8221;<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold\" role=\"heading\">\n        <b>Key findings that emerged from this year&#8217;s survey data include:<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>Amazon has become the top channel for consumer research*<\/li>\n<li>Retail Media ads are influencing consumer purchase decisions<\/li>\n<li>Holiday 2022 will continue to involve heavy online research and purchasing activity<\/li>\n<li>*this stat excludes <span class=\"xn-location\">Australia<\/span><\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold\" role=\"heading\">\n        <b>Global trends indicate shopping journeys involve more activity across retail sites and marketplaces<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>82% of global consumers use multiple digital touchpoints during their buying journey<\/li>\n<li>76% of consumers tend to use multiple marketplaces on a regular basis for browsing, shopping, or buying<\/li>\n<ul type=\"disc\">\n<li>21% of consumers regularly use 3 marketplaces on a regular basis for browsing, shopping, or buying, and 16% use 4 or more<\/li>\n<\/ul>\n<li>38% of consumers have purchased an item from a foreign retail site or marketplace in the past 12 months<\/li>\n<ul type=\"disc\">\n<li>These purchases are more frequent among younger consumers (52% of 18- to 25-year-olds) than older consumers (24% of consumers aged 65+)<\/li>\n<\/ul>\n<li>44% of consumers have used buy online, pick-up in-store (or curbside options) in the past 12 months<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Marketplaces are the most common channels to discover new products<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>89% of consumers browse items on marketplaces or retail sites without the direct intention to purchase something<\/li>\n<li>42% of consumers &#8220;discovered&#8221; products they&#8217;ve purchased in the past 12 months by browsing marketplaces<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Retail media advertising is becoming essential to increase product awareness<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>42% of consumers have clicked on a sponsored or promoted ad that they saw on a marketplace or retail site in the past 12 months<\/li>\n<ul type=\"disc\">\n<li>This activity is higher among younger shoppers (59% of consumers aged 18-25 and 55% of consumers aged 26-35)<\/li>\n<\/ul>\n<li>44% of consumers have purchased an item on Amazon after seeing an ad for that product on Amazon<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Amazon has become the top channel for research in US, EMEA<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>In the past 12 months, consumers have researched products on these sites*<\/li>\n<ul type=\"disc\">\n<li>Facebook: 27%<\/li>\n<li>Instagram: 24%<\/li>\n<li>Google: 82%<\/li>\n<li>Amazon: 89%<\/li>\n<li>eBay: 52%<br \/>\u25a0\u00a0\u00a0\u00a0\u00a0 *these global stats exclude <span class=\"xn-location\">Australia<\/span><\/li>\n<\/ul>\n<\/ul>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">\n        <b>Pricing is a major factor for consumers before making a purchase:<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>83% of consumers usually compare prices before making a purchase<\/li>\n<li>99% of consumers consider price a somewhat or very important factor in product selection<\/li>\n<li>61% of consumers indicated their reason for researching products online before or during shopping in-store &#8220;often&#8221; involves checking prices<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold\" role=\"heading\">\n        <b>Holiday 2022 will continue to involve heavy online research and purchasing activity:<\/b>\n      <\/div>\n<ul type=\"disc\">\n<li>84% of consumers plan to spend the same amount of time or more shopping for holiday gifts online compared to last year<\/li>\n<li>19% of 18- to 25-year-old consumers plan to conduct holiday shopping research on social media sites<\/li>\n<\/ul>\n<p>Click <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=551868624&amp;u=https%3A%2F%2Fwww.channeladvisor.com%2Fresources%2Flibrary-webinars%2F2022-online-consumer-behavior-global-report%2F&amp;a=here\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a><\/u> to read the full survey results, including holiday and category-specific results.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold\" role=\"heading\">\n        <b>Survey Methodology<\/b>\n      <\/div>\n<p>ChannelAdvisor commissioned leading research firm Dynata to survey 5,000 consumers in the U.S., U.K., <span class=\"xn-location\">France<\/span>, <span class=\"xn-location\">Germany<\/span> and <span class=\"xn-location\">Australia<\/span> about their online shopping and research habits in 2022. Respondents, who ranged in ages from 18 to 65, were screened and sampled in partnership with Dynata.<\/p>\n<p>For more details about ChannelAdvisor, visit ChannelAdvisor&#8217;s <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=962437228&amp;u=http%3A%2F%2Fgo.channeladvisor.com%2FNA-Blog-Signup.html%3Fchannel%3DPR&amp;a=blog\" target=\"_blank\" rel=\"nofollow noopener\">blog<\/a><\/u>, follow ChannelAdvisor on Twitter <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=781816415&amp;u=https%3A%2F%2Ftwitter.com%2Fchanneladvisor&amp;a=%40ChannelAdvisor\" target=\"_blank\" rel=\"nofollow noopener\">@ChannelAdvisor<\/a><\/u>, like ChannelAdvisor on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=2508971176&amp;u=http%3A%2F%2Fwww.facebook.com%2Fpages%2FChannelAdvisor%2F11498071657&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a><\/u> and connect with ChannelAdvisor on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=3357664979&amp;u=http%3A%2F%2Fwww.linkedin.com%2Fcompanies%2F10555&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow noopener\">LinkedIn<\/a><\/u>.<\/p>\n<div class=\"wcag-arialevel-3\" style=\"font-size: 1.17em;font-weight: bold;text-align: left\" role=\"heading\">About ChannelAdvisor<\/div>\n<p>ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world&#8217;s commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3654276-1&amp;h=854990537&amp;u=https%3A%2F%2Fwww.channeladvisor.com%2F%3Futm_campaign%3DPR%26utm_medium%3Dpr%26utm_source%3Dcision%26utm_content%3Dpress%2520release&amp;a=www.channeladvisor.com\" target=\"_blank\" rel=\"nofollow noopener\">www.channeladvisor.com<\/a><\/u>.<\/p>\n<p>\n        <b>Media Contact:<br \/><\/b><br \/>\n        <span class=\"xn-person\">Caroline Riddle<\/span><br \/>\n        <br \/>ChannelAdvisor<br \/><u><a href=\"mailto:caroline.riddle@channeladvisor.com\" target=\"_blank\" rel=\"nofollow noopener\">caroline.riddle@channeladvisor.com<\/a><\/u>\u00a0<br \/>(919) 439-8026<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CL79147&amp;sd=2022-09-21\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor-301629418.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor-301629418.html<\/a><\/p>\n<p>SOURCE  ChannelAdvisor Corporation<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CL79147&amp;Transmission_Id=202209210900PR_NEWS_USPR_____CL79147&amp;DateId=20220921\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire A survey of US and EMEA consumers found that Amazon has become the top channel for research RESEARCH TRIANGLE PARK, N.C. , Sept. 21, 2022 \/PRNewswire\/ &#8212;\u00a0ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., Europe, and Australia. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers. Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-687576","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire A survey of US and EMEA consumers found that Amazon has become the top channel for research RESEARCH TRIANGLE PARK, N.C. , Sept. 21, 2022 \/PRNewswire\/ &#8212;\u00a0ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., Europe, and Australia. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers. Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting &hellip; Continue reading &quot;Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T13:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/787743\/channel_advisor_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor\",\"datePublished\":\"2022-09-21T13:44:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\\\/\"},\"wordCount\":786,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/787743\\\/channel_advisor_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\\\/\",\"name\":\"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/","og_locale":"en_US","og_type":"article","og_title":"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor - Market Newsdesk","og_description":"PR Newswire A survey of US and EMEA consumers found that Amazon has become the top channel for research RESEARCH TRIANGLE PARK, N.C. , Sept. 21, 2022 \/PRNewswire\/ &#8212;\u00a0ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., Europe, and Australia. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers. Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting &hellip; Continue reading \"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/","og_site_name":"Market Newsdesk","article_published_time":"2022-09-21T13:44:12+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/787743\/channel_advisor_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor","datePublished":"2022-09-21T13:44:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/"},"wordCount":786,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/787743\/channel_advisor_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/amazon-leads-as-top-channel-for-product-research-according-to-new-data-from-channeladvisor\/","name":"Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor - 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