{"id":686072,"date":"2022-09-16T04:06:44","date_gmt":"2022-09-16T08:06:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/"},"modified":"2022-09-16T04:06:44","modified_gmt":"2022-09-16T08:06:44","slug":"iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/","title":{"rendered":"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">BEIJING<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 16, 2022<\/span><\/span> \/PRNewswire\/ &#8212; iQIYI, Inc. (NASDAQ:IQ) (&#8220;iQIYI&#8221; or &#8216;the Company&#8217;), an innovative market-leading online entertainment service in <span class=\"xn-location\">China<\/span>, announced the upcoming release of 235 new films, drama series, and variety shows at its iJOY Conference held in <span class=\"xn-location\">Hangzhou<\/span>, <span class=\"xn-location\">Zhejiang<\/span> province on <span class=\"xn-chron\">September 15<\/span>. With a range of diversified and extensive genres, the new titles show iQIYI&#8217;s commitment to producing premium and innovative original content for viewers and ensuring a rich supply of material for brands.<\/p>\n<p>\n        <b>Rich slate of new shows and dramas with diverse genres <\/b>\n      <\/p>\n<p>This year has witnessed the great popularity of iQIYI&#8217;s original content across many themes, from<i>\u00a0A Lifelong Journey, <\/i>a drama that details the lives of ordinary people to the recent favored drama <i>Love Between Fairy and Devil<\/i>. The unveiling of the new titles also came just four months after the announcement of 213 new titles in May.<\/p>\n<p>GONG Yu, Founder and CEO of iQIYI, said: &#8220;We turned profitable for the first time this year and now maintain the &#8216;calm growth&#8217; strategy. iQIYI will keep investing in premium content and create values for our users while achieving good revenue and profit.&#8221;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5349\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1900529\/1.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1900529\/1.jpg\" title=\"GONG Yu, Founder and CEO of iQIYI\" alt=\"GONG Yu, Founder and CEO of iQIYI\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>iQIYI has expanded its library with more than 20 variety shows that captures different genres and cultural trends to cater the ever-evolving appetite of the Gen Z viewers. The music shows of <i>The Rap of <span class=\"xn-location\">China<\/span> 2023<\/i> and <i>The Big Band Season 3 <\/i>are both in the pipelines after gaining great popularity in the past few years, while established comedy-themed programs, such as <i>Super Sketch Show<\/i><i>Season 2<\/i> and <i>The Detectives&#8217; Adventures Season 3<\/i>, will also continue to provide laughter for the audience.<\/p>\n<p>Further to that, iQIYI is dedicated to presenting its content in diverse methods to increase wider audience via multi-channels. The newly launched reality show,<i>\u00a0The Farming Youth<\/i>, featuring celebrities doing farm work, will be accessible in both long and short video forms on different channels as the company collaborates with other platforms.\u00a0<\/p>\n<p>As for the dramas, the platform will release a series of titles focused on telling the stories of women in modern society on top of the highly-anticipated content under the well-known LIGHT ON, SWEET ON and LAUGH ON Theatres.<\/p>\n<p>The latest releases have both titles that draw on contemporary life and fantasy stories in ancient <span class=\"xn-location\">China<\/span>. The former includes crime drama <i>The Big Examination <\/i>and<i>\u00a0Ball Lightning<\/i>, featuring the work of life of flight crew,\u00a0while the latter consists of <i>Story of Kunning Palace <\/i>and <i>Fox Spirit Matchmaker (Yuehong Chapter)<\/i>.<\/p>\n<p>&#8220;Producing premium content is always our core value at iQIYI and we are committed to providing continuous supply of great content to our loyal user base,&#8221; said WANG Xiaohui, Chief Content Officer and President of Professional Content Business Group (PCG) of iQIYI. Wang added the company will keep focused on producing popular dramas and variety shows.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1421\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1900530\/2.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1900530\/2.jpg\" title=\"WANG Xiaohui, Chief Content Officer and President of Professional Content Business Group (PCG) of iQIYI\" alt=\"WANG Xiaohui, Chief Content Officer and President of Professional Content Business Group (PCG) of iQIYI\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\n        <b>Leveraging integrated platform with brands <\/b>\n      <\/p>\n<p>Apart from the new titles, the company also showcases its integrated platform and rich marketing choices for clients at the event, including the popular drama <i>Love Between Fairy and Devil<\/i> and reality show <i>Camping LIFE.<\/i><\/p>\n<p>&#8220;Nowadays brands are increasingly looking for integrated marketing opportunities campaigns. iQIYI&#8217;s IP-centered model provides an effective and efficient one-stop solution,&#8221; said WU Gang, Senior Vice President of iQIYI.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3620\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1900531\/3.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1900531\/3.jpg\" title=\"WU Gang, Senior Vice President of iQIYI\" alt=\"WU Gang, Senior Vice President of iQIYI\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>For example, on top of embedded commercial content in the drama of <i>Love Between Fairy and Devil, <\/i>dairy brand Mengniu also interacts with the audience via the bullet chatting function and offline events attended by the casting. The rich variety of offerings has landed in partnerships from leading brands of different industries from restaurants to toys.<\/p>\n<p>&#8220;The IP-centered model organically connects content, marketing and consumption, and has rich offerings for the brands to reach their target audience,&#8221; added Wu.<\/p>\n<p>CONTACT: iQIYI Press, <span><a href=\"mailto:press@qiyi.com\" target=\"_blank\" rel=\"nofollow noopener\">press@qiyi.com<\/a><\/span>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1802392\/iQIYI_New_Logo_Logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1802392\/iQIYI_New_Logo_Logo.jpg\" title=\"(PRNewsfoto\/iQIYI)\" alt=\"(PRNewsfoto\/iQIYI)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN75382&amp;sd=2022-09-16\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands-301626063.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands-301626063.html<\/a><\/p>\n<p>SOURCE  iQIYI<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN75382&amp;Transmission_Id=202209160403PR_NEWS_USPR_____CN75382&amp;DateId=20220916\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire BEIJING , Sept. 16, 2022 \/PRNewswire\/ &#8212; iQIYI, Inc. (NASDAQ:IQ) (&#8220;iQIYI&#8221; or &#8216;the Company&#8217;), an innovative market-leading online entertainment service in China, announced the upcoming release of 235 new films, drama series, and variety shows at its iJOY Conference held in Hangzhou, Zhejiang province on September 15. With a range of diversified and extensive genres, the new titles show iQIYI&#8217;s commitment to producing premium and innovative original content for viewers and ensuring a rich supply of material for brands. Rich slate of new shows and dramas with diverse genres This year has witnessed the great popularity of iQIYI&#8217;s original content across many themes, from\u00a0A Lifelong Journey, a drama that details the lives of ordinary people to the recent &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-686072","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire BEIJING , Sept. 16, 2022 \/PRNewswire\/ &#8212; iQIYI, Inc. (NASDAQ:IQ) (&#8220;iQIYI&#8221; or &#8216;the Company&#8217;), an innovative market-leading online entertainment service in China, announced the upcoming release of 235 new films, drama series, and variety shows at its iJOY Conference held in Hangzhou, Zhejiang province on September 15. With a range of diversified and extensive genres, the new titles show iQIYI&#8217;s commitment to producing premium and innovative original content for viewers and ensuring a rich supply of material for brands. Rich slate of new shows and dramas with diverse genres This year has witnessed the great popularity of iQIYI&#8217;s original content across many themes, from\u00a0A Lifelong Journey, a drama that details the lives of ordinary people to the recent &hellip; Continue reading &quot;iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T08:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1900529\/1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands\",\"datePublished\":\"2022-09-16T08:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\\\/\"},\"wordCount\":648,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1900529\\\/1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\\\/\",\"name\":\"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands - 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(NASDAQ:IQ) (&#8220;iQIYI&#8221; or &#8216;the Company&#8217;), an innovative market-leading online entertainment service in China, announced the upcoming release of 235 new films, drama series, and variety shows at its iJOY Conference held in Hangzhou, Zhejiang province on September 15. With a range of diversified and extensive genres, the new titles show iQIYI&#8217;s commitment to producing premium and innovative original content for viewers and ensuring a rich supply of material for brands. Rich slate of new shows and dramas with diverse genres This year has witnessed the great popularity of iQIYI&#8217;s original content across many themes, from\u00a0A Lifelong Journey, a drama that details the lives of ordinary people to the recent &hellip; Continue reading \"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/","og_site_name":"Market Newsdesk","article_published_time":"2022-09-16T08:06:44+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1900529\/1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands","datePublished":"2022-09-16T08:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/"},"wordCount":648,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1900529\/1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyi-releases-235-new-titles-at-2022-ijoy-conference-further-enriching-its-content-slate-for-audience-and-brands\/","name":"iQIYI Releases 235 New Titles at 2022 iJOY Conference, Further Enriching Its Content Slate for Audience and Brands - 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