{"id":685056,"date":"2022-09-14T07:28:38","date_gmt":"2022-09-14T11:28:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brag-index-ii-identifies-power-app-brands-of-q2\/"},"modified":"2022-09-14T07:28:38","modified_gmt":"2022-09-14T11:28:38","slug":"brag-index-ii-identifies-power-app-brands-of-q2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brag-index-ii-identifies-power-app-brands-of-q2\/","title":{"rendered":"BRAG Index II Identifies Power App Brands of Q2"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Cash App, News Break, McDonalds, SHEIN, tubi Named Top BRAG-gers<\/b>\n <\/p>\n

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\n AUSTIN, Texas<\/span> and BOSTON<\/span><\/span>, Sept. 14, 2022<\/span><\/span> \/PRNewswire\/ —\u00a0<\/a>Digital Turbine, Inc.<\/a><\/u>\u00a0(Nasdaq: APPS), the leading independent mobile growth platform, and Apptopia Inc<\/a><\/u>.<\/u>, a\u00a0leader in real-time competitive intelligence,<\/a> today released The BRAG (Brand Relative App Growth) Index II<\/a>, the second of a new report series. The latest report reveals new intelligence on key trends happening across top mobile app categories and actionable insights on effective mobile UA tactics by analyzing a combination of brand performance tracking and deep app performance metrics.<\/p>\n

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In a post IDFA and consolidation-minded world, there’s an increasing need for understanding the art of brand building in addition to the science of user acquisition. The first BRAG Index gave well-timed insight to the mobile marketing tactics and trends born in this new age of mobile marketing. BRAG Index 2 adds new metrics: Brand Power<\/span> and Brand Velocity, to gain further insights on critical market issues such as:<\/p>\n