{"id":684753,"date":"2022-09-13T10:00:07","date_gmt":"2022-09-13T14:00:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\/"},"modified":"2022-09-13T10:00:07","modified_gmt":"2022-09-13T14:00:07","slug":"west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\/","title":{"rendered":"West Elm and Office Furniture Startup Branch Announce New Retail Partnership"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>West Elm and Office Furniture Startup Branch Announce New Retail Partnership<\/i><\/b><\/p>\n<p class=\"bwalignc\"><i>New Partnership Will Offer Branch\u2019s Assortment Exclusively To West Elm Customers As Part of West Elm\u2019s Expanded Business to Business Offering<\/i><\/p>\n<p>BROOKLYN, N.Y.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today, a new partnership with premium office furniture startup, Branch. The partnership, which is Branch\u2019s first with a major retailer, will provide both commercial and residential West Elm customers access to a curated assortment of high-quality, ergonomic office furniture designed to accommodate the needs of both at-home workers and small to medium-sized businesses. Customers will also be able to take advantage of both Branch and West Elm\u2019s design, delivery and installation services that make it easy, fast and affordable for any individual or team to design and execute a comfortable and inspiring workspace that features built-to-last, adaptable and sustainable office furniture.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20220913005413\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220913005413\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220913005413\/en\/1568401\/4\/branch_six_person.jpg\" alt=\"Branch Six Person Desk styled with West Elm accessories. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Branch Six Person Desk styled with West Elm accessories. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nSince 2015, West Elm has been committed to bringing its residential design expertise into the modern office to support the changing preferences of people at work. In addition to accommodating various office design aesthetics, the scope of spaces that West Elm office furniture can address continues to evolve and expand as part of the brand\u2019s new Business to Business offering. The partnership with Branch, the fastest growing office furniture company in the US, adds new ergonomic office chairs, desks and benching solutions, lounge and conference furniture, and storage accessories to the West Elm office furniture assortment. Customers can access these new offerings through West Elm\u2019s Business to Business site which features design tools to help customers visualize the items in their space. Commercial customers utilizing West Elm\u2019s Business to Business site are also able to enroll in Williams-Sonoma, Inc.\u2019s Trade program which provides eligible customers with members-only trade benefits and discounts.\n<\/p>\n<p>\n\u201cWith our new West Elm Business to Business offering, business customers now have a simple and supported way to shop online for complete, floor-to-ceiling professional solutions for offices and all business types,\u201d says Cheryl Carpenter, Vice President of West Elm Business. \u201cBranch caught our eye because we loved their designs, which are paired with value-driven pricing and contract grade quality. By including Branch in our West Elm Business offering, we can give our business customers great choices at affordable price points and fast delivery times.\u201d\n<\/p>\n<p>\n\u201cWe\u2019re thrilled to partner with West Elm to expand Branch\u2019s reach with corporate clients,\u201d says Greg Hayes, Branch\u2019s CEO and Co-Founder. \u201cBeyond our excitement to work with one of the furniture industry\u2019s iconic brands, there are parallels in our approach to product quality, aesthetic, and sustainability that made this partnership an obvious fit. Offices outfitted by Branch and West Elm will have a unique feel, creating a welcoming environment for employees as they return to the workplace.\u201d\n<\/p>\n<p>\nFor more information on the West Elm and Branch partnership, please visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwestelm.com%2Fpages%2Fcase-studies%2Fbranch-furniture-office-tour&amp;esheet=52887237&amp;newsitemid=20220913005413&amp;lan=en-US&amp;anchor=westelm.com%2Fpages%2Fcase-studies%2Fbranch-furniture-office-tour&amp;index=1&amp;md5=71c4851544168fc2eb5aa19a84e33cf7\">westelm.com\/pages\/case-studies\/branch-furniture-office-tour<\/a><\/p>\n<p>\nFor more information on West Elm Business to Business, please visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.westelm.com%2Fpages%2Fbusiness%2F&amp;esheet=52887237&amp;newsitemid=20220913005413&amp;lan=en-US&amp;anchor=westelm.com%2Fpages%2Fbusiness%2F&amp;index=2&amp;md5=4f7e66fabeb24e0615b45999cec09f75\">westelm.com\/pages\/business\/<\/a><\/p>\n<p><b>ABOUT WEST ELM<\/b><\/p>\n<p>\nBorn in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people\u2019s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified\u2122 products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE:WSM), the world&#8217;s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.\n<\/p>\n<p><b>ABOUT BRANCH<\/b><\/p>\n<p>\nLaunched in 2019, Branch makes furnishing beautiful, ergonomic office spaces easy and affordable for remote workers and hybrid teams. Along with a curated line of thoughtful essentials, Branch provides end-to-end service to enterprise customers so they can design their dream office, purchase furniture, and handle delivery &amp; assembly in one place. Branch\u2019s top-rated products are designed for everyday use, built to withstand years of hard work, and cost half as much as premium furniture of comparable quality. For more information on Branch, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstats.newswire.com%2Fx%2Fhtml%3Ffinal%3DaHR0cDovL3d3dy5icmFuY2guY29t%26hit%2Csum%3DWyIzaDVmanAiLCIzaDVmanEiLCIzaDVmamoiXQ&amp;esheet=52887237&amp;newsitemid=20220913005413&amp;lan=en-US&amp;anchor=branch&amp;index=3&amp;md5=b7b69f92935baff7931c6d5b6aee8812\">branch<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstats.newswire.com%2Fx%2Fhtml%3Ffinal%3DaHR0cDovL3d3dy5icmFuY2hmdXJuaXR1cmUuY29t%26hit%2Csum%3DWyIzaDVmanIiLCIzaDVmanMiLCIzaDVmamoiXQ&amp;esheet=52887237&amp;newsitemid=20220913005413&amp;lan=en-US&amp;anchor=furniture&amp;index=4&amp;md5=19319bc7612f34088b426c340090abdc\">furniture<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fstats.newswire.com%2Fx%2Fhtml%3Ffinal%3DaHR0cDovL3d3dy5icmFuY2guY29t%26hit%2Csum%3DWyIzaDVmanAiLCIzaDVmanQiLCIzaDVmamoiXQ&amp;esheet=52887237&amp;newsitemid=20220913005413&amp;lan=en-US&amp;anchor=.com&amp;index=5&amp;md5=b45a69324a380c9bf70bbe239b92c321\">.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20220913005413r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220913005413\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20220913005413\/en\/<\/a><\/span><\/p>\n<p>\nTorin Rittenberg<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:comms@branchfurniture.com\">comms@branchfurniture.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Retail Luxury Department Stores Home Goods Office Products<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220913005413\/en\/1568375\/3\/Branch_logo_green.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220913005413\/en\/1568377\/3\/westelmlogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20220913005413\/en\/1568401\/3\/branch_six_person.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Branch Six Person Desk styled with West Elm accessories. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>West Elm and Office Furniture Startup Branch Announce New Retail Partnership New Partnership Will Offer Branch\u2019s Assortment Exclusively To West Elm Customers As Part of West Elm\u2019s Expanded Business to Business Offering BROOKLYN, N.Y.&#8211;(BUSINESS WIRE)&#8211; Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today, a new partnership with premium office furniture startup, Branch. The partnership, which is Branch\u2019s first with a major retailer, will provide both commercial and residential West Elm customers access to a curated assortment of high-quality, ergonomic office furniture designed to accommodate the needs of both at-home workers and small to medium-sized businesses. Customers will also be able to take advantage of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;West Elm and Office Furniture Startup Branch Announce New Retail Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-684753","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>West Elm and Office Furniture Startup Branch Announce New Retail Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"West Elm and Office Furniture Startup Branch Announce New Retail Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"West Elm and Office Furniture Startup Branch Announce New Retail Partnership New Partnership Will Offer Branch\u2019s Assortment Exclusively To West Elm Customers As Part of West Elm\u2019s Expanded Business to Business Offering BROOKLYN, N.Y.&#8211;(BUSINESS WIRE)&#8211; Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today, a new partnership with premium office furniture startup, Branch. The partnership, which is Branch\u2019s first with a major retailer, will provide both commercial and residential West Elm customers access to a curated assortment of high-quality, ergonomic office furniture designed to accommodate the needs of both at-home workers and small to medium-sized businesses. Customers will also be able to take advantage of &hellip; Continue reading &quot;West Elm and Office Furniture Startup Branch Announce New Retail Partnership&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T14:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20220913005413\/en\/1568401\/4\/branch_six_person.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"West Elm and Office Furniture Startup Branch Announce New Retail Partnership\",\"datePublished\":\"2022-09-13T14:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\\\/\"},\"wordCount\":795,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20220913005413\\\/en\\\/1568401\\\/4\\\/branch_six_person.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/west-elm-and-office-furniture-startup-branch-announce-new-retail-partnership\\\/\",\"name\":\"West Elm and Office Furniture Startup Branch Announce New Retail Partnership - 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(NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today, a new partnership with premium office furniture startup, Branch. The partnership, which is Branch\u2019s first with a major retailer, will provide both commercial and residential West Elm customers access to a curated assortment of high-quality, ergonomic office furniture designed to accommodate the needs of both at-home workers and small to medium-sized businesses. 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