{"id":684244,"date":"2022-09-12T14:15:48","date_gmt":"2022-09-12T18:15:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\/"},"modified":"2022-09-12T14:15:48","modified_gmt":"2022-09-12T18:15:48","slug":"fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\/","title":{"rendered":"Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV"},"content":{"rendered":"

<\/p>\n

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV<\/b><\/p>\n

TV broadcaster leverages Comscore as an alternative currency for local television buying<\/i><\/p>\n

RESTON, Va.–(BUSINESS WIRE<\/a>)–
\nComscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.\n<\/p>\n

\n\u201cOver the last six years, the number of reportable Comscore households across FOX Television Station\u2019s markets have grown by 84% to 13.6 MM homes,\u201d said Tom Fleming, SVP of Station Sales, FOX Television Stations. \u201cBy partnering with Comscore for local TV measurement, FTS can now use significantly larger data sets and even more precision to ensure that linear advertisers are strategically paired with their consumers.\u201d\n<\/p>\n

\nPowered by Comscore Advanced Audiences\u2122, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.\n<\/p>\n

\n\u201cBecause local television audiences have more choices than ever, measurement must evolve to include larger data sets,\u201c said Chad Roscher, Vice President, Research, Fox Television Stations. \u201cAs such, FOX Television Stations is excited to partner with Comscore for local TV measurement, which incorporates millions of data points from key video providers.\u201d\n<\/p>\n

\n\u201cComscore has a long history of innovating the way media is bought and sold, and we are proud to partner with FTS to bring increased value to their expansive footprint,\u201d said Carol Hinnant, Chief Revenue Officer, Comscore. \u201cFTS is getting ahead of the pack to ensure their advertisers have access to the most advanced offerings that local TV can provide.\u201d\n<\/p>\n

\nTo learn more about Comscore\u2019s local TV currency, please visit: https:\/\/www.comscore.com\/Products\/Television\/Local-TV-Measurement<\/a><\/p>\n

About Fox Television Stations<\/b><\/p>\n

\nThe FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in nine of the top ten largest designated market areas (DMAs), and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 17 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce nearly 1,000 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network\u2019s national content.\n<\/p>\n

About Fox Corporation<\/b><\/p>\n

\nFox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com<\/a>.\n<\/p>\n

About Comscore<\/b><\/p>\n

\nComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry\u2019s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20220912005896\/en\/<\/a><\/span><\/p>\n

\nBill Daddi
\n
bill@daddibrand.com<\/a><\/p>\n

KEYWORDS:<\/b> Virginia United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Media Online Entertainment Mobile Entertainment Professional Services Digital Marketing Data Analytics TV and Radio Marketing Advertising Content Marketing Communications Consulting<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV TV broadcaster leverages Comscore as an alternative currency for local television buying RESTON, Va.–(BUSINESS WIRE)– Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. \u201cOver the last six years, the number of reportable Comscore households across FOX Television Station\u2019s markets have grown by 84% to 13.6 MM homes,\u201d said Tom Fleming, SVP of Station Sales, FOX Television Stations. \u201cBy partnering with Comscore for local TV measurement, FTS can now … <\/p>\n

Continue reading “Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-684244","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV TV broadcaster leverages Comscore as an alternative currency for local television buying RESTON, Va.–(BUSINESS WIRE)– Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. \u201cOver the last six years, the number of reportable Comscore households across FOX Television Station\u2019s markets have grown by 84% to 13.6 MM homes,\u201d said Tom Fleming, SVP of Station Sales, FOX Television Stations. \u201cBy partnering with Comscore for local TV measurement, FTS can now … Continue reading "Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T18:15:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20220912005896r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV\",\"datePublished\":\"2022-09-12T18:15:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\\\/\"},\"wordCount\":660,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20220912005896r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fox-television-stations-and-comscore-partner-to-transact-on-advanced-audiences-in-local-tv\\\/\",\"name\":\"Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV - 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