{"id":541123,"date":"2021-09-22T11:03:07","date_gmt":"2021-09-22T15:03:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hp-introduces-industrys-most-robust-channel-intelligence-platform\/"},"modified":"2021-09-22T11:03:07","modified_gmt":"2021-09-22T15:03:07","slug":"hp-introduces-industrys-most-robust-channel-intelligence-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hp-introduces-industrys-most-robust-channel-intelligence-platform\/","title":{"rendered":"HP Introduces Industry\u2019s Most Robust Channel Intelligence Platform"},"content":{"rendered":"

\nNew HP Amplify Data Insights platform enables partners to shape the customer experience and drive long-term growth strategies
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PALO ALTO, Calif., Sept. 22, 2021 (GLOBE NEWSWIRE) — At HP Reinvent<\/a> today, HP Inc. unveiled HP Amplify\u2122 Data Insights<\/a>, a new partner platform designed to turn data analytics into rich insights that inspire new strategies, steer innovation, and anticipate customer needs. Now available on the HP Partner Portal<\/a>, the robust platform combines third party intelligence and partner data into one intuitive dashboard, enabling partners to benchmark performance, deepen customer relationships and solidify long-term strategies.<\/p>\n

Since the launch of HP Amplify<\/a> in 2020, 98 percent of eligible partners opted-in to report data1<\/sup>. HP has collaborated closely with these partners to sharpen their digital skills and deliver valuable research throughout the customer buying journey. With more than one billion data points uploaded to the platform on a weekly basis, HP Amplify Data Insights provides real-time access to multiple data sets catered to each partner\u2019s business.<\/p>\n

\u201cThe events of the past 18 months have dramatically altered how customers engage with brands and ultimately make technology buying decisions – data plays a critical role in our ability to both monitor and respond quickly to these evolving customer needs,\u201d said Christoph Schell, Chief Commercial Officer, HP Inc. \u201cWith HP Amplify Data Insights, HP is delivering on our collaboration promise by turning partner data into deeper insights, designed to deliver more positive customer outcomes and enable long-term partner growth and recurring revenue.\u201d<\/p>\n

\n The Power of Data<\/strong>\n <\/p>\n

Business that prioritize data at the center of their vision and strategy are 58 percent more likely to beat their revenue goals than non-data driven companies2<\/sup>. With worldwide data usage expected to reach a staggering 175 zettabytes by 20253<\/sup>, businesses are tasked with ramping up investments in data intelligence while minimizing complexity between insights and action.<\/p>\n

With HP Amplify Data Insights, partners now have immediate access to a rich set of data analytics they can leverage to hone customer segment strategies, anticipate purchase propensity, and implement targeted campaigns \u2013 each aimed at influencing the customer buying journey. As insights become the new currency for business, partners who leverage data effectively will cement themselves as dynamic, trusted sellers.<\/p>\n

\n Descriptive, Predictive & Prescriptive Insights<\/strong>\n <\/p>\n

HP Amplify Data Insights combines protected partner data with third-party market intelligence and internal data into one intuitive platform within three key segments.<\/p>\n

\n Descriptive Insights<\/strong> to benchmark performance and drive customer segment strategies:
Enriched combination of HP and partner data on performance relative to their country or market, such as sales growth, product performance and inventory levels.<\/p>\n