{"id":541029,"date":"2021-09-22T09:03:25","date_gmt":"2021-09-22T13:03:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/affirm-launches-adaptive-checkout-bringing-greater-choice-and-flexibility-to-merchants-and-consumers\/"},"modified":"2021-09-22T09:03:25","modified_gmt":"2021-09-22T13:03:25","slug":"affirm-launches-adaptive-checkout-bringing-greater-choice-and-flexibility-to-merchants-and-consumers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/affirm-launches-adaptive-checkout-bringing-greater-choice-and-flexibility-to-merchants-and-consumers\/","title":{"rendered":"Affirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers"},"content":{"rendered":"

<\/p>\n

Affirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers<\/b><\/p>\n

Adaptive Checkout dynamically provides a wider array of personalized payment options for each transaction, including four interest-free biweekly payments, monthly payments, or both<\/i><\/p>\n

Merchants with early access have seen an average incremental 26% increase in conversion<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–Affirm<\/a> (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced the launch of Adaptive Checkout\u2122. This latest product enables Affirm merchants to seamlessly offer customers even more choice and flexibility at checkout while increasing sales. Leveraging Affirm\u2019s proprietary technology, Adaptive Checkout builds upon Affirm\u2019s existing product suite and dynamically provides optimized biweekly and monthly payment options for each transaction side-by-side in a single integrated checkout solution. Merchants using Adaptive Checkout in early access have seen, on average, a 26% increase in cart conversion, a 22% lift in approvals, and a 20% increase in sales, compared to offering monthly payments through Affirm alone.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210922005303\/en\/<\/a><\/p>\n

\"(Photo:<\/p>\n

(Photo: Business Wire)<\/p>\n<\/div>\n

\nAdaptive Checkout uses Affirm\u2019s smart decision engine to deliver personalized payment options based on the transaction size as well as a real-time underwriting decision. As is always the case with Affirm, consumers never pay a penny more than they agree to upfront and are not charged any late or hidden fees, like compound or deferred interest.\n<\/p>\n

\n\u201cAdaptive Checkout provides consumers with even more choice and flexibility at checkout,\u201d said Geoff Kott, Chief Revenue Officer at Affirm. \u201cProviding an optimized set of payment options for consumers to choose from has resulted in our highest-converting checkout solution for merchants. Adaptive Checkout extends our ability to intelligently service a wide range of transactions, providing the option to select from four interest-free payments every two weeks to monthly payments spanning three to 36 months.\u201d\n<\/p>\n

\n\u201cAs a 145-year-old family-owned company helping busy familiesLive in the Moment, Not the Mess\u2122, <\/i>working with Affirm allows us to provide the most flexible payment options so our customers can purchase now and pay over time on a budget-friendly schedule,\u201d said Kevin Marsh, Director of DTC Ecommerce & Data Activation at BISSELL, the top-selling brand in floor care appliances. \u201cSince adding Adaptive Checkout, we\u2019ve seen incremental increases in sales volume and average order value, driving meaningful growth for our business while continuing to provide the premium home cleaning solutions our customers expect.\u201d\n<\/p>\n

\n\u201cUsing Adaptive Checkout proves that offering flexibility encourages consumers to shop with us. We\u2019re able to capture new customers who may have wanted to shop with Luisaviaroma but didn\u2019t have the ability until now,\u201d said Nicola Antonelli, CMO at LuisaViaRoma. \u201cAdaptive Checkout allows us to offer the most relevant payment options to both the younger consumer who may typically purchase lower-priced items as well as consumers interested in higher-end luxury purchases, all with one checkout solution.\u201d\n<\/p>\n

\nAdaptive Checkout is now available for new and existing Affirm merchant partners. To learn more visit http:\/\/affirm.com\/business\/blog\/affirm-adaptive-checkout-lifts-sales<\/a>.\n<\/p>\n

About Affirm
\n
<\/b>Affirm\u2019s mission is to deliver honest financial products that improve lives. By building a new kind of payment network \u2014 one based on trust, transparency and putting people first \u2014 we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees. Follow Affirm on social media: LinkedIn<\/a> | Instagram<\/a> | Facebook<\/a> | Twitter<\/a>.\n<\/p>\n

Payment options through Affirm are subject to eligibility, and are provided by these lending partners: affirm.com\/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to California Finance Lender license 60DBO-111681.<\/i><\/p>\n

\nAFRM-F\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210922005303\/en\/<\/a><\/span><\/p>\n

Press Contacts
\n<\/b>
Alex Rafter
\n
press@affirm.com
\n<\/a>
(650)398-2715\n<\/p>\n

Investor Relations
\n<\/b>
ir@affirm.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Finance Banking Professional Services Software Internet Retail Data Management Online Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Affirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers Adaptive Checkout dynamically provides a wider array of personalized payment options for each transaction, including four interest-free biweekly payments, monthly payments, or both Merchants with early access have seen an average incremental 26% increase in conversion SAN FRANCISCO–(BUSINESS WIRE)–Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced the launch of Adaptive Checkout\u2122. This latest product enables Affirm merchants to seamlessly offer customers even more choice and flexibility at checkout while increasing sales. Leveraging Affirm\u2019s proprietary technology, Adaptive Checkout builds upon Affirm\u2019s existing product suite and dynamically provides optimized biweekly and monthly payment options for each transaction side-by-side in a single … <\/p>\n

Continue reading “Affirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-541029","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAffirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/affirm-launches-adaptive-checkout-bringing-greater-choice-and-flexibility-to-merchants-and-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Affirm Launches Adaptive Checkout\u2122, Bringing Greater Choice and Flexibility to Merchants and Consumers Adaptive Checkout dynamically provides a wider array of personalized payment options for each transaction, including four interest-free biweekly payments, monthly payments, or both Merchants with early access have seen an average incremental 26% increase in conversion SAN FRANCISCO–(BUSINESS WIRE)–Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced the launch of Adaptive Checkout\u2122. 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