{"id":540839,"date":"2021-09-22T07:03:07","date_gmt":"2021-09-22T11:03:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\/"},"modified":"2021-09-22T07:03:07","modified_gmt":"2021-09-22T11:03:07","slug":"viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\/","title":{"rendered":"Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership"},"content":{"rendered":"

<\/p>\n

Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership<\/b><\/p>\n

Adelphic Software Integrates IAS\u2019s CTV Fraud Pre-Bid Solution<\/b><\/p>\n

IRVINE, Calif.–(BUSINESS WIRE<\/a>)–
\nViant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company and Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, today announced an expanded partnership integrating IAS’s CTV fraud pre-bid solution within the Adelphic\u00ae advertising software, enhancing CTV fraud protection capabilities for brands and agencies.\n<\/p>\n

\nThrough the expanded partnership, Viant\u2019s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT).\n<\/p>\n

\n\u201cViant\u2019s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,\u201d said Jon Ahuna, Senior Vice President of Technical Operations, Viant. \u201cWe remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.\u201d\n<\/p>\n

\nConnected TV is among the fastest-growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion-dollar ad market.\n<\/p>\n

\n\u201cWith our CTV fraud pre-bid solution, we\u2019re helping brands and agencies optimize their CTV campaigns more effectively and make every impression count,\u201d said Chance Johnson, Chief Revenue Officer, IAS. \u201cOur expanded partnership with Viant provides their customers with important insights and control to maximize their media buying for CTV campaigns.\u201d\n<\/p>\n

About Integral Ad Science
\n
<\/b>Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com<\/a>.\n<\/p>\n

About Viant
\n
<\/b>Viant\u00ae is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant\u2019s self-service Demand Side Platform (DSP), Adelphic\u00ae, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant\u2019s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger\u2019s 2021 Programmatic Power Players list. To learn more, visit viantinc.com<\/a> and adelphic.com<\/a> or follow us on Facebook<\/a>, Twitter<\/a>, Instagram<\/a>, LinkedIn<\/a> and YouTube<\/a>.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210922005253\/en\/<\/a><\/span><\/p>\n

Media:
\n<\/b>
Karen Castillo-Paff
\n
kpaff@viantinc.com<\/a><\/p>\n

\nJulie Nicholson
\n
jnicholson@integralads.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Hardware Electronic Design Automation Marketing Advertising Data Management Communications Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership Adelphic Software Integrates IAS\u2019s CTV Fraud Pre-Bid Solution IRVINE, Calif.–(BUSINESS WIRE)– Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company and Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, today announced an expanded partnership integrating IAS’s CTV fraud pre-bid solution within the Adelphic\u00ae advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant\u2019s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT). \u201cViant\u2019s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,\u201d said Jon Ahuna, Senior Vice President of … <\/p>\n

Continue reading “Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-540839","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nViant Enhances CTV Fraud Protection Through Integral Ad Science Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership Adelphic Software Integrates IAS\u2019s CTV Fraud Pre-Bid Solution IRVINE, Calif.–(BUSINESS WIRE)– Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company and Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, today announced an expanded partnership integrating IAS’s CTV fraud pre-bid solution within the Adelphic\u00ae advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant\u2019s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT). \u201cViant\u2019s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,\u201d said Jon Ahuna, Senior Vice President of … Continue reading "Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-22T11:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20210922005253r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership\",\"datePublished\":\"2021-09-22T11:03:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\\\/\"},\"wordCount\":530,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20210922005253r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-enhances-ctv-fraud-protection-through-integral-ad-science-partnership\\\/\",\"name\":\"Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership - 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