{"id":540800,"date":"2021-09-22T05:32:10","date_gmt":"2021-09-22T09:32:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/two-thirds-of-consumers-are-sustainability-minded-drivers-accenture-report-finds\/"},"modified":"2021-09-22T05:32:10","modified_gmt":"2021-09-22T09:32:10","slug":"two-thirds-of-consumers-are-sustainability-minded-drivers-accenture-report-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/two-thirds-of-consumers-are-sustainability-minded-drivers-accenture-report-finds\/","title":{"rendered":"Two-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds"},"content":{"rendered":"

<\/p>\n

Two-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds<\/b><\/p>\n

\nCarmakers should act fast to respond to consumers\u2019 desire for more sustainable mobility\n<\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nNearly two-thirds of consumers are \u201csustainability-minded drivers,\u201d rating themselves as very or extremely environmentally concerned, which will require automakers to evolve their offerings to meet increased demand for automotive sustainability, according to a report by Accenture (NYSE: ACN).\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210922005102\/en\/<\/a><\/p>\n

\"The<\/p>\n

The Accenture report \u201cBusting automotive sustainability myths\u201d looks at the key challenges for car manufacturers now and in the future in relation to the rise of sustainable and digitized mobility (Photo: Business Wire)<\/p>\n<\/div>\n

\nBased on a survey of 8,500 consumers from the U.S., China, and eight countries in Europe, the report, \u201cBusting automotive sustainability myths,\u201d looks at the challenges facing automakers considering the demand for sustainability and digitization related to mobility. The report is part of Accenture\u2019s \u201cWhat digital drivers want\u201d series.\n<\/p>\n

\nA key finding: Sustainability is no longer a secondary concern for car buyers and drivers. Not only are 64% of the respondents sustainability-minded drivers, but most prefer that their next vehicle be a new-energy vehicle (NEV) \u2014 i.e., battery electric, hybrid electric, natural gas, plug-in hybrid electric, flexible fuel or fuel cell electric. They don\u2019t want new vehicles with internal combustion engines. And it\u2019s not just sustainability-minded drivers who would prefer an NEV for their next vehicle, as more than half (53%) of less-sustainability-minded drivers also say they would prefer NEVs.\n<\/p>\n

\nThe report also showed that no brand is perceived as the undisputed leader for the best sustainability concept globally. In fact, nearly as many drivers believe that BMW or Audi has the best sustainability concept (11% each) as believe that Tesla does (12%). In many cases, respondents were more likely to pick automakers based in their home markets as having one of the best sustainability concepts \u2014 so Americans lean toward Teslas and Europeans toward BMWs and Audis, for example. Even in service and repairs, more than one-quarter (28%) of sustainability-minded drivers don\u2019t have a clear preference for a brand with the best sustainability concept.\n<\/p>\n

\n\u201cDespite popular belief, the race for becoming \u2014 and being seen as \u2014 a sustainable car brand isn\u2019t over yet,\u201d said Axel Schmidt, a senior managing director at Accenture who leads its Automotive industry practice globally. \u201cThe market for electric vehicles was the only significantly growing segment in 2020. Drivers are ready for sustainable mobility, but there are still some hurdles, starting from the charging infrastructure to the still relatively high price per kWh.\u201d\n<\/p>\n

In sustainability, the brand takes a back seat
\n
<\/b>Sustainability-minded drivers are not committed to a particular brand. In fact, 97% of them would change brands for a more-sustainable vehicle, and 99% would do so for greater sustainability in service and repairs. The report notes that automakers that fail to compete for the hearts and minds of sustainability-minded drivers \u2014 i.e., by not making the necessary sustainability investments \u2014 will lose customers to competitors that have shown a stronger focus on and commitment to sustainability.\n<\/p>\n

\n\u201cDrivers are increasingly challenging long held beliefs amongst many top executives and marketeers in the automotive industry that consumers would never be willing to pay a premium for sustainability,\u201d said Peter Lacy, chief responsibility officer and global sustainability services lead at Accenture. \u201cIn one of the most disrupted industries globally – in the face of connected technologies, electrification of transport and autonomous vehicles – embracing and helping sustainability minded-drivers translate their values into their purchases is and will be a major competitive battlefield for the future.\u201d\n<\/p>\n

Drivers will pay a premium for sustainability
\n
<\/b>Among the many automotive myths the report busts is that most drivers are very price-sensitive and won\u2019t pay more for greater sustainability. The report finds that sustainability-minded drivers are not only willing to switch to NEVs but would pay a higher price for a \u201csustainable vehicle.\u201d For instance, 30% of sustainability-minded drivers are willing to pay 1% to 5% more for a sustainable vehicle, with an additional 60+% willing to pay at least 6% more \u2014 including 4% who, surprisingly, say they would pay 25% more.\n<\/p>\n

\nSustainability-minded drivers are also willing to accept certain other trade-offs for a sustainable vehicle, with more than six in 10 willing to accept a car with a less-attractive, more-functional design (63%) or a car with reduced performance (62%). In other words, sustainability-minded drivers are willing to accept trade-offs on factors that many in the automotive industry believe are critical, non-negotiable purchase criteria.\n<\/p>\n

\nFor more information and to view a copy of the report, please visit: Accenture.com\/AutoSustainabilityMyths<\/a><\/p>\n

About the Research
\n
<\/b>For this study, Accenture surveyed a diverse and randomized group of 8,500 customers from seven countries: China (2,500), the U.S. (1,000), Germany (1,000), the U.K. (1,000), France (1,000), Italy (1,000) and Norway (1,000). The online survey was structured, conducted and analyzed along the dimensions of (1) [driver] demographics; (2) vehicle sales; (3) vehicle service and repairs; and (4) connected services. In this regard, the group of sustainability-minded drivers with significantly more significant concern for ethical and environmental standards could be identified and differentiated to participants, who are less sustainability-oriented. We also integrated our automotive industry expertise and project experience to introduce case studies of leading automakers that, in our view, can be considered best practices for certain aspects related to sustainability.\n<\/p>\n

About Accenture
\n
<\/b>Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services \u2014 all powered by the world\u2019s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com<\/a>.\n<\/p>\n

Copyright \u00a9 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210922005102\/en\/<\/a><\/span><\/p>\n

\nYoussef Zauaghi
\n
Accenture
\n
+49 175 5766458
\n
youssef.zauaghi@accenture.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Consumer Environment Alternative Vehicles\/Fuels Technology Automotive Other Automotive Software Networks Consumer Data Management<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
The Accenture report \u201cBusting automotive sustainability myths\u201d looks at the key challenges for car manufacturers now and in the future in relation to the rise of sustainable and digitized mobility (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Two-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds Carmakers should act fast to respond to consumers\u2019 desire for more sustainable mobility NEW YORK–(BUSINESS WIRE)– Nearly two-thirds of consumers are \u201csustainability-minded drivers,\u201d rating themselves as very or extremely environmentally concerned, which will require automakers to evolve their offerings to meet increased demand for automotive sustainability, according to a report by Accenture (NYSE: ACN). This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210922005102\/en\/ The Accenture report \u201cBusting automotive sustainability myths\u201d looks at the key challenges for car manufacturers now and in the future in relation to the rise of sustainable and digitized mobility (Photo: Business Wire) Based on a survey of 8,500 consumers from the U.S., China, and eight … <\/p>\n

Continue reading “Two-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-540800","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTwo-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/two-thirds-of-consumers-are-sustainability-minded-drivers-accenture-report-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Two-Thirds of Consumers are \u201cSustainability-Minded Drivers,\u201d Accenture Report Finds Carmakers should act fast to respond to consumers\u2019 desire for more sustainable mobility NEW YORK–(BUSINESS WIRE)– Nearly two-thirds of consumers are \u201csustainability-minded drivers,\u201d rating themselves as very or extremely environmentally concerned, which will require automakers to evolve their offerings to meet increased demand for automotive sustainability, according to a report by Accenture (NYSE: ACN). 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