{"id":540798,"date":"2021-09-22T05:03:10","date_gmt":"2021-09-22T09:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dongfeng-motor-group-and-ambarella-partner-on-driver-monitoring-system-for-yixuan-max-mass-production-vehicle\/"},"modified":"2021-09-22T05:03:10","modified_gmt":"2021-09-22T09:03:10","slug":"dongfeng-motor-group-and-ambarella-partner-on-driver-monitoring-system-for-yixuan-max-mass-production-vehicle","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dongfeng-motor-group-and-ambarella-partner-on-driver-monitoring-system-for-yixuan-max-mass-production-vehicle\/","title":{"rendered":"Dongfeng Motor Group and Ambarella Partner on Driver Monitoring System for Yixuan Max Mass-Production Vehicle"},"content":{"rendered":"
\n

SANTA CLARA, Calif., Sept. 22, 2021 (GLOBE NEWSWIRE) — Ambarella, Inc.<\/a> (NASDAQ: AMBA), an AI vision silicon company, today announced that it partnered with Dongfeng Fengshen (Aeolus), a mid-to-high-end brand of the Dongfeng Motor Group<\/a>, to build a Driver Monitoring System (DMS) based on Ambarella\u2019s CV25 AI vision SoC and development platform. The first mass-production application of this system is in the Dongfeng Fengshen Yixuan Max, which launched on September 1st<\/sup>.<\/p>\n

Dongfeng Fengshen is the flagship product from Dongfeng Passenger Vehicles. Yixuan Max adopts Dongfeng\u2019s new Mach Power, a new engine brand from Dongfeng Motor. Yixuan Max is also the first compact HEV sports vehicle based on DSMA, a framework that was independently designed and developed. Additionally, Yixuan Max is expected to be a star product in Dongfeng Fengshen\u2019s strategic transformation.<\/p>\n

Its speedy, streamlined design, along with Yixuan Max\u2019s dynamic modeling, reflects the aesthetics of the word \u201cexpress\u201d in its slogan. The complete slogan is \u201cMy Sedan, My Express!\u201d This vehicle\u2019s cutting-edge technology includes a high-definition intelligent camera and millimeter-wave radar. Additionally, its intelligent recognition can reach up to 210 meters in front and provides 360\u00b0 full coverage around the vehicle, assisting with multi-dimensional safe driving in a variety of scenarios, such as intersections, changing lanes, driving at high speeds, parking, etc.<\/p>\n

In particular, this vehicle\u2019s DMS, also known as a Fatigue Alarm System\u2014which is powered by the Ambarella CV25 AI vision automotive-grade SoC\u2014promotes driving safety, reduces the possibility of car accidents, and protects the safety of the driver and their property. Based on computer vision imaging and deep learning AI technology, this DMS detects the driver\u2019s behavior and physiological state via eye-tracking and object detection, which allows this computer vision system to understand the driver\u2019s cognitive and physical state, among other indicators. When the driver is driving dangerously, including while distracted, fatigued, dozing, smoking, talking on the telephone and other unsafe behaviors, the DMS will warn the driver within the predetermined time set in the system. Europe will begin to require DMS in vehicles manufactured from 2025 onward. With its DMS, the Dongfeng Fengshen Yixuan Max meets this requirement well in advance of that date.<\/p>\n

\u201cThis DMS safety system is the latest example of the practical, intelligent automotive technology solutions that Ambarella and Dongfeng Fengshen have cooperated on to achieve mass production,\u201d said Fermi Wang, CEO of Ambarella. \u201cWe plan to continue this partnership, to help Dongfeng commercialize additional intelligent systems for its world-class vehicles.\u201d<\/p>\n

The high-performance, low-power Ambarella CV25 family of SoCs integrates Ambarella\u2019s CVflow\u00ae<\/sup> AI engine to accelerate various neural network algorithms. Additionally, this SoC\u2019s high-quality image signal processing unit, professional image processing algorithms, and optimization for specific camera modules and user scenarios ensure excellent image quality.<\/p>\n

The Ambarella CV25 SoC also provides stable and reliable encoding of multi-channel high-quality video, complies with the automotive Ethernet AVB protocol, and has passed the automotive TC8 conformance testing. Additionally, it has a built-in cybersecurity hardware engine.<\/p>\n

Dongfeng Fengshen\u2019s AI-based multi-channel smart cabin solution also adopts Ambarella\u2019s unique exposure control technology, which can avoid interference from multiple cameras with light sources that are using the same frequency. This DMS also conforms to the Euro NCAP 2025 standard specification, enabling it to implement visual processing under complex lighting conditions, which plays a key role in safe, intelligent driving.<\/p>\n

\n About Ambarella<\/strong>
\n
Ambarella\u2019s products are used in a wide variety of human and computer vision applications, including video security, advanced driver assistance systems (ADAS), electronic mirror, drive recorder, driver\/cabin monitoring, autonomous driving and robotics applications. Ambarella\u2019s low-power systems on chip (SoCs) offer high-resolution video compression, advanced image processing and powerful deep neural network processing to enable intelligent cameras to extract valuable data from high-resolution video streams. For more information, please visit www.ambarella.com<\/a><\/p>\n

\n Contacts<\/strong>
\n
Media Contact: Eric Lawson, elawson@ambarella.com<\/a>, (480) 276-9572
Investor Contact: Louis Gerhardy, lgerhardy@ambarella.com<\/a>, (408) 636-2310<\/p>\n

\n All brand names, product names, or trademarks belong to their respective holders. Ambarella reserves the right to alter product and service offerings, specifications, and pricing at any time without notice. \u00a9 2021 Ambarella. All rights reserved.<\/em>\n <\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/16ef6291-759f-4924-b399-2fe905381ef5<\/a><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

SANTA CLARA, Calif., Sept. 22, 2021 (GLOBE NEWSWIRE) — Ambarella, Inc. (NASDAQ: AMBA), an AI vision silicon company, today announced that it partnered with Dongfeng Fengshen (Aeolus), a mid-to-high-end brand of the Dongfeng Motor Group, to build a Driver Monitoring System (DMS) based on Ambarella\u2019s CV25 AI vision SoC and development platform. The first mass-production application of this system is in the Dongfeng Fengshen Yixuan Max, which launched on September 1st. Dongfeng Fengshen is the flagship product from Dongfeng Passenger Vehicles. Yixuan Max adopts Dongfeng\u2019s new Mach Power, a new engine brand from Dongfeng Motor. Yixuan Max is also the first compact HEV sports vehicle based on DSMA, a framework that was independently designed and developed. Additionally, Yixuan Max is … <\/p>\n

Continue reading “Dongfeng Motor Group and Ambarella Partner on Driver Monitoring System for Yixuan Max Mass-Production Vehicle”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-540798","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDongfeng Motor Group and Ambarella Partner on Driver Monitoring System for Yixuan Max Mass-Production Vehicle - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dongfeng-motor-group-and-ambarella-partner-on-driver-monitoring-system-for-yixuan-max-mass-production-vehicle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dongfeng Motor Group and Ambarella Partner on Driver Monitoring System for Yixuan Max Mass-Production Vehicle - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SANTA CLARA, Calif., Sept. 22, 2021 (GLOBE NEWSWIRE) — Ambarella, Inc. (NASDAQ: AMBA), an AI vision silicon company, today announced that it partnered with Dongfeng Fengshen (Aeolus), a mid-to-high-end brand of the Dongfeng Motor Group, to build a Driver Monitoring System (DMS) based on Ambarella\u2019s CV25 AI vision SoC and development platform. The first mass-production application of this system is in the Dongfeng Fengshen Yixuan Max, which launched on September 1st. Dongfeng Fengshen is the flagship product from Dongfeng Passenger Vehicles. Yixuan Max adopts Dongfeng\u2019s new Mach Power, a new engine brand from Dongfeng Motor. Yixuan Max is also the first compact HEV sports vehicle based on DSMA, a framework that was independently designed and developed. 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