{"id":538574,"date":"2021-09-15T08:48:11","date_gmt":"2021-09-15T12:48:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/"},"modified":"2021-09-15T08:48:11","modified_gmt":"2021-09-15T12:48:11","slug":"global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/","title":{"rendered":"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results<\/b><\/p>\n<p class=\"bwalignc\"><i>Research highlights how companies are approaching customer experience management and the technology challenges they face <\/i><\/p>\n<p class=\"bwalignc\"><i>86% of respondents would implement a unified customer experience management platform if it was made available to them<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F%3Futm_medium%3Dpr%26utm_source%3Dbusinesswire%26utm_campaign%3Dww--platform--forrester-opportunity-snapshot-2021--9-14-21&amp;esheet=52492122&amp;newsitemid=20210915005382&amp;lan=en-US&amp;anchor=Sprinklr&amp;index=1&amp;md5=cd4bb026c69004f223bd4fe49068ced2\">Sprinklr<\/a> (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today released the results of its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2Fresources%2Fboost-experience-success-register%2F%3Futm_medium%3Dpr%26utm_source%3Dbusinesswire%26utm_campaign%3Dww--platform--forrester-opportunity-snapshot-2021--9-14-21&amp;esheet=52492122&amp;newsitemid=20210915005382&amp;lan=en-US&amp;anchor=commissioned+study&amp;index=2&amp;md5=2669b2ad86c267ed24c2423ecf6638ec\">commissioned study<\/a> conducted by Forrester Consulting to explore how decision makers are using data insights to deliver better customer experiences.\n<\/p>\n<p>\nThe study,<i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2Fresources%2Fboost-experience-success-register%2F%3Futm_medium%3Dpr%26utm_source%3Dbusinesswire%26utm_campaign%3Dww--platform--forrester-opportunity-snapshot-2021--9-14-21&amp;esheet=52492122&amp;newsitemid=20210915005382&amp;lan=en-US&amp;anchor=Boost+Customer+Experience+Success+With+A+Unified+Approach&amp;index=3&amp;md5=787a23ad10590609b87b801c5352131f\">Boost Customer Experience Success With A Unified Approach<\/a><\/i>, reveals that customer experience (CX) is a priority for <b>82%<\/b> of decision makers, yet over <b>90% <\/b>said they are missing key capabilities in their current technology stack to support a CX strategy that drives business results. These key capabilities include advanced AI to manage risk and efficiency, better data privacy, and ability to share insights with different customer-facing departments.\n<\/p>\n<p>\nAdditional key findings after surveying more than 300 global decision makers:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Companies don\u2019t have effective customer experience management technology. <\/b>As a result of missing key capabilities in their tech stack, nearly 50% of respondents said that current tools don\u2019t provide a comprehensive, single view of the customer and nearly 50% said they don\u2019t have a great way of understanding unstructured data (blogs, forums, ratings, reviews, social media mentions).\n<\/li>\n<li><b>Companies are struggling to deliver great customer experiences.<\/b> Over 70% of customer experience decision makers said that quickly resolving customer issues across digital channels and acting on competitive insights was very important. Yet less than 30% said that their organizations execute these capabilities well.\n<\/li>\n<li><b>86% of respondents would implement a unified customer experience management platform if it was made available to them. <\/b>Respondents said that a unified CX management platform would yield a competitive advantage and untapped business benefits.\n<\/li>\n<\/ul>\n<p>\n\u201cOrganizations understand that insight-driven strategies are the key to successful customer experience management, yet it\u2019s surprising to see how many are challenged with siloed data, inefficient processes, and a disconnected stack of customer experience tools,\u201d <b>said Ragy Thomas, Sprinklr Founder &amp; CEO<\/b>. \u201cAs the Forrester study showcases, organizations have a tremendous opportunity to invest in unifying their CXM strategy in order to make their customers happier and ultimately grow their business.\u201d\n<\/p>\n<p>\nDownload the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2Fresources%2Fboost-experience-success-register%2F%3Futm_medium%3Dpr%26utm_source%3Dbusinesswire%26utm_campaign%3Dww--platform--forrester-opportunity-snapshot-2021--9-14-21&amp;esheet=52492122&amp;newsitemid=20210915005382&amp;lan=en-US&amp;anchor=full+study+here.&amp;index=4&amp;md5=fbb514f120c943689a1db40605f02df8\">full study here.<\/a><\/p>\n<p><b>About Sprinklr<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F&amp;esheet=52492122&amp;newsitemid=20210915005382&amp;lan=en-US&amp;anchor=Sprinklr&amp;index=5&amp;md5=50d15907eba6845b7d5715c6b5d73b95\">Sprinklr<\/a> is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr&#8217;s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world\u2019s most valuable enterprises \u2014 global brands like Microsoft, P&amp;G, Samsung and more than 50% of the Fortune 100.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210915005382r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210915005382\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210915005382\/en\/<\/a><\/span><\/p>\n<p><b>Public Relations<br \/>\n<\/b><br \/>Rachel Alvarez<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@Sprinklr.com\">PR@Sprinklr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Communications Social Media Technology Other Technology Mobile\/Wireless Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210915005382\/en\/906396\/3\/Sprinklr-Logo-PrimaryUse-Positive-RBG.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results Research highlights how companies are approaching customer experience management and the technology challenges they face 86% of respondents would implement a unified customer experience management platform if it was made available to them NEW YORK&#8211;(BUSINESS WIRE)&#8211;Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today released the results of its commissioned study conducted by Forrester Consulting to explore how decision makers are using data insights to deliver better customer experiences. The study,Boost Customer Experience Success With A Unified Approach, reveals that customer experience (CX) is a priority for 82% of decision makers, yet over 90% said they are missing key &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-538574","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results Research highlights how companies are approaching customer experience management and the technology challenges they face 86% of respondents would implement a unified customer experience management platform if it was made available to them NEW YORK&#8211;(BUSINESS WIRE)&#8211;Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today released the results of its commissioned study conducted by Forrester Consulting to explore how decision makers are using data insights to deliver better customer experiences. The study,Boost Customer Experience Success With A Unified Approach, reveals that customer experience (CX) is a priority for 82% of decision makers, yet over 90% said they are missing key &hellip; Continue reading &quot;Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T12:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210915005382r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results\",\"datePublished\":\"2021-09-15T12:48:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\\\/\"},\"wordCount\":507,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210915005382r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\\\/\",\"name\":\"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results - 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The study,Boost Customer Experience Success With A Unified Approach, reveals that customer experience (CX) is a priority for 82% of decision makers, yet over 90% said they are missing key &hellip; Continue reading \"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/","og_site_name":"Market Newsdesk","article_published_time":"2021-09-15T12:48:11+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210915005382r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results","datePublished":"2021-09-15T12:48:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/"},"wordCount":507,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210915005382r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/global-study-reveals-over-90-of-organizations-are-missing-key-cxm-capabilities-to-drive-business-results\/","name":"Global Study Reveals Over 90% of Organizations are Missing Key CXM Capabilities to Drive Business Results - 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