{"id":538357,"date":"2021-09-15T06:51:07","date_gmt":"2021-09-15T10:51:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\/"},"modified":"2021-09-15T06:51:07","modified_gmt":"2021-09-15T10:51:07","slug":"velodyne-lidar-calls-for-action-to-improve-pedestrian-safety","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\/","title":{"rendered":"Velodyne Lidar Calls for Action to Improve Pedestrian Safety"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Velodyne Lidar Calls for Action to Improve Pedestrian Safety <\/b><\/p>\n<p class=\"bwalignc\"><b><i>New Velodyne White Paper Published by SAE International Shows How Advanced Driver Assistance Systems (ADAS) Can be Improved to Reduce Nighttime Dangers to Pedestrians<\/i><\/b><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.velodynelidar.com%2F&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=Velodyne+Lidar%2C+Inc.&amp;index=1&amp;md5=f6c84c72a6fd70f7035b4f37dcb45306\">Velodyne Lidar, Inc.<\/a> (Nasdaq: VLDR, VLDRW) today announced a white paper, written by Velodyne experts and published by SAE International, that calls for independent performance testing of driver assistance systems to be expanded to include dark, nighttime scenarios, as more than 75 percent of pedestrian fatalities occur in low-to-no light conditions. The change would address a gap in current testing protocols that primarily look at daytime conditions and largely overlook the risks to pedestrians from driver assistance systems which perform poorly in dark, nighttime conditions.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210915005189\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210915005189\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210915005189\/en\/906177\/4\/Velodyne_Lidar_SOTIF_Diagram.jpg\" alt=\"Diagram of the Safety of the Intended Functionality (SOTIF) standard validation process, highlighting steps in the design, implementation and testing phases to ensure the safety function performance aligns with design intent. The SOTIF approach provides a methodology for identifying and maximizing the range of scenarios in which a vehicle can be expected to function safely under normal operation or with reasonably foreseeable misuse. (Graphic: Velodyne Lidar)\" \/><\/p>\n<p style=\"font-size:85%\">Diagram of the Safety of the Intended Functionality (SOTIF) standard validation process, highlighting steps in the design, implementation and testing phases to ensure the safety function performance aligns with design intent. The SOTIF approach provides a methodology for identifying and maximizing the range of scenarios in which a vehicle can be expected to function safely under normal operation or with reasonably foreseeable misuse. (Graphic: Velodyne Lidar)<\/p>\n<\/div>\n<p>\nThe white paper, called \u201cDesigning and assessing vehicle safety functions with a use case approach,\u201d is available on the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sae.org%2Fnews%2F2021%2F08%2Fdesigning-and-assessing-vehicle-safety-functions-with-a-use-case-approach&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=SAE+International+website&amp;index=2&amp;md5=1cc2a03af749b07706a45e65432da205\">SAE International website<\/a>. It can also be downloaded from the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fdownloads%2F%23download-item-1&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=Velodyne+website&amp;index=3&amp;md5=8bd3ab967ceeb0f367477c07215e40d2\">Velodyne website<\/a>.\n<\/p>\n<p>\nRecently, the National Highway Transportation Safety Administration (NHTSA) reported that motor vehicle traffic fatalities rose 10.5 percent in the first quarter of 2021 from the same time in 2020, with the vast majority of fatalities occurring in dark conditions. NHTSA also reports this staggering increase in deaths \u2013 an estimated 8,730 in three months \u2013 comes despite a decrease of 14.9 billion vehicle miles traveled during the same time. To address these tragedies, most new vehicles offer advanced driver assistance systems (ADAS), equipped with Pedestrian Automatic Emergency Braking (PAEB) as a standard optional feature.\n<\/p>\n<p><b>Addressing PAEB Performance Limitations<\/b><\/p>\n<p>\nPAEB systems are a foundational element for both AV and ADAS applications. They provide automatic braking for vehicles when pedestrians are in the path of the vehicle\u2019s travel and the driver has taken insufficient action to avoid an imminent crash. However, current systems utilizing camera and radar technology frequently fail to protect pedestrians in dark conditions according to independent testing by the National Highway Traffic Safety Administration (NHTSA) and the American Automobile Association (AAA).\n<\/p>\n<p>\nTo reflect real-life conditions, the white paper proposes expanding future PAEB testing protocols to include tests conducted in dark, nighttime conditions. The new tests would be conducted in less than one lux ambient illuminance, using low-beam headlights and without streetlights. This change would provide the public with useful information on the performance of pedestrian detection systems in low-light conditions that occur on roadways.\n<\/p>\n<p>\nTo demonstrate how expanded testing would work, the white paper details the results of nighttime PAEB tests conducted by Velodyne. The tests evaluated a highly-rated PAEB system using current camera and radar-based technology and Velodyne\u2019s PAEB system that uses Velodyne\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fproducts%2F&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=lidar+sensors&amp;index=4&amp;md5=53bcb60580c730eb79bcf41e0a47c393\">lidar sensors<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fproducts%2Fvella%2F&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=Vella%26%238482%3B&amp;index=5&amp;md5=d4eb1e6425f8a213c932ab97a3b120ef\">Vella\u2122<\/a> software. In these nighttime conditions, the camera and radar-based PAEB system failed in all five scenarios while the lidar-based system avoided a crash in every situation tested.\n<\/p>\n<p>\n\u201cPAEB systems can potentially have safety hazards related to nighttime driving and speed without system failure,\u201d said Mircea Gradu, SVP of Automotive Programs, Velodyne Lidar. \u201cTheir performance can fall short under these real-world conditions due to limitations of sensors or software. Accurate situational awareness by ADAS and AVs is essential to safety.\u201d\n<\/p>\n<p>\nIn March of 2021, the Governors Highway Safety Association reported a staggering 21 percent increase in the pedestrian fatality rate from 2019 to 2020. Additionally, on average, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finjuryfacts.nsc.org%2Fmotor-vehicle%2Foverview%2Fpreliminary-monthly-estimates%2F&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=100+lives+are+lost+each+day&amp;index=6&amp;md5=187b8d508378612f5893f6c48bd1372d\">100 lives are lost each day<\/a> in motor vehicle crashes. While advanced driver assistance systems that perform in low- or no-light conditions have been available for years, they have yet to be wide adopted by automakers, even though they\u2019ve proven to prevent crashes. Nearly four years ago, vehicles with mere front crash prevention technology had <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iihs.org%2Fnews%2Fdetail%2Fgm-front-crash-prevention-systems-cut-police-reported-crashes&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=64+percent+fewer+crashes&amp;index=7&amp;md5=c737d6276cf1e213e443a62758652a5a\">64 percent fewer crashes<\/a> with injuries than vehicles without it.\n<\/p>\n<p>\n\u201cWith dark, nighttime conditions so dangerous for pedestrians, it is imperative vehicle assessment organizations expand PAEB testing in ambient light conditions of less than one lux,\u201d said David Heeren, Director, Technology Research, Velodyne Lidar. \u201cTests performed by NHTSA and AAA demonstrate nighttime performance represents a major opportunity for improvement in current PAEB systems. Velodyne testing shows the efficacy of our lidar-based solution, which can strengthen a vehicle\u2019s functional safety capabilities and address scenarios that cause thousands of pedestrian fatalities annually.\u201d\n<\/p>\n<p><b>About Velodyne Lidar<\/b><\/p>\n<p>\nVelodyne Lidar (Nasdaq: VLDR, VLDRW) ushered in a new era of autonomous technology with the invention of real-time surround view lidar sensors. Velodyne, the global leader in lidar, is known for its broad portfolio of breakthrough lidar technologies. Velodyne\u2019s revolutionary sensor and software solutions provide flexibility, quality and performance to meet the needs of a wide range of industries, including autonomous vehicles, advanced driver assistance systems (ADAS), robotics, unmanned aerial vehicles (UAV), smart cities and security. Through continuous innovation, Velodyne strives to transform lives and communities by advancing safer mobility for all. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.velodynelidar.com&amp;esheet=52491805&amp;newsitemid=20210915005189&amp;lan=en-US&amp;anchor=www.velodynelidar.com&amp;index=8&amp;md5=9447bbe8d5eca8003e1ec77b6027754c\">www.velodynelidar.com<\/a>.\n<\/p>\n<p><b>Forward Looking Statements<\/b><\/p>\n<p>\nThis press release contains \u201cforward looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the United States Private Securities Litigation Reform Act of 1995 including, without limitation, all statements other than historical fact and include, without limitation, statements regarding Velodyne\u2019s target markets, new products, development efforts, and competition. When used in this press release, the words \u201cestimates,\u201d \u201cprojected,\u201d \u201cexpects,\u201d \u201canticipates,\u201d \u201cforecasts,\u201d \u201cplans,\u201d \u201cintends,\u201d \u201cbelieves,\u201d \u201cseeks,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201ccan,\u201d \u201cshould,\u201d \u201cfuture,\u201d \u201cpropose\u201d and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside Velodyne\u2019s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include uncertainties regarding government regulation and adoption of lidar, the uncertain impact of the COVID-19 pandemic on Velodyne\u2019s and its customers\u2019 businesses; Velodyne\u2019s ability to manage growth; Velodyne\u2019s ability to execute its business plan; uncertainties related to the ability of Velodyne\u2019s customers to commercialize their products and the ultimate market acceptance of these products; the rate and degree of market acceptance of Velodyne\u2019s products; the success of other competing lidar and sensor-related products and services that exist or may become available; uncertainties related to Velodyne\u2019s current litigation and potential litigation involving Velodyne or the validity or enforceability of Velodyne\u2019s intellectual property; and general economic and market conditions impacting demand for Velodyne\u2019s products and services. For more information about risks and uncertainties associated with Velodyne\u2019s business, please refer to the \u201cManagement\u2019s Discussion and Analysis of Financial Condition and Results of Operations\u201d and \u201cRisk Factors\u201d sections of Velodyne\u2019s SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. All forward-looking statements in this press release are based on information available to Velodyne as of the date hereof, Velodyne undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210915005189r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210915005189\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210915005189\/en\/<\/a><\/span><\/p>\n<p>\nVelodyne Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:InvestorRelations@velodyne.com\">InvestorRelations@velodyne.com<\/a><\/p>\n<p>\nVelodyne Media<br \/>\n<br \/>Codeword<br \/>\n<br \/>Liv Allen<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:velodyne@codewordagency.com\">velodyne@codewordagency.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Automotive General Automotive Automotive Manufacturing Other Automotive Software Manufacturing Audio\/Video Internet Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210915005189\/en\/906177\/3\/Velodyne_Lidar_SOTIF_Diagram.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Diagram of the Safety of the Intended Functionality (SOTIF) standard validation process, highlighting steps in the design, implementation and testing phases to ensure the safety function performance aligns with design intent. The SOTIF approach provides a methodology for identifying and maximizing the range of scenarios in which a vehicle can be expected to function safely under normal operation or with reasonably foreseeable misuse. (Graphic: Velodyne Lidar)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210915005189\/en\/1008295\/3\/VelodyneLidar_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Velodyne Lidar Calls for Action to Improve Pedestrian Safety New Velodyne White Paper Published by SAE International Shows How Advanced Driver Assistance Systems (ADAS) Can be Improved to Reduce Nighttime Dangers to Pedestrians SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211;Velodyne Lidar, Inc. (Nasdaq: VLDR, VLDRW) today announced a white paper, written by Velodyne experts and published by SAE International, that calls for independent performance testing of driver assistance systems to be expanded to include dark, nighttime scenarios, as more than 75 percent of pedestrian fatalities occur in low-to-no light conditions. The change would address a gap in current testing protocols that primarily look at daytime conditions and largely overlook the risks to pedestrians from driver assistance systems which perform poorly in dark, nighttime &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Velodyne Lidar Calls for Action to Improve Pedestrian Safety&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-538357","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Velodyne Lidar Calls for Action to Improve Pedestrian Safety - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velodyne Lidar Calls for Action to Improve Pedestrian Safety - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Velodyne Lidar Calls for Action to Improve Pedestrian Safety New Velodyne White Paper Published by SAE International Shows How Advanced Driver Assistance Systems (ADAS) Can be Improved to Reduce Nighttime Dangers to Pedestrians SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211;Velodyne Lidar, Inc. (Nasdaq: VLDR, VLDRW) today announced a white paper, written by Velodyne experts and published by SAE International, that calls for independent performance testing of driver assistance systems to be expanded to include dark, nighttime scenarios, as more than 75 percent of pedestrian fatalities occur in low-to-no light conditions. The change would address a gap in current testing protocols that primarily look at daytime conditions and largely overlook the risks to pedestrians from driver assistance systems which perform poorly in dark, nighttime &hellip; Continue reading &quot;Velodyne Lidar Calls for Action to Improve Pedestrian Safety&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T10:51:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210915005189\/en\/906177\/4\/Velodyne_Lidar_SOTIF_Diagram.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Velodyne Lidar Calls for Action to Improve Pedestrian Safety\",\"datePublished\":\"2021-09-15T10:51:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\\\/\"},\"wordCount\":1373,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210915005189\\\/en\\\/906177\\\/4\\\/Velodyne_Lidar_SOTIF_Diagram.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/velodyne-lidar-calls-for-action-to-improve-pedestrian-safety\\\/\",\"name\":\"Velodyne Lidar Calls for Action to Improve Pedestrian Safety - 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(Nasdaq: VLDR, VLDRW) today announced a white paper, written by Velodyne experts and published by SAE International, that calls for independent performance testing of driver assistance systems to be expanded to include dark, nighttime scenarios, as more than 75 percent of pedestrian fatalities occur in low-to-no light conditions. 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