{"id":537236,"date":"2021-09-13T07:33:07","date_gmt":"2021-09-13T11:33:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/blue-apron-introduces-heat-eat-its-first-single-serving-meals\/"},"modified":"2021-09-13T07:33:07","modified_gmt":"2021-09-13T11:33:07","slug":"blue-apron-introduces-heat-eat-its-first-single-serving-meals","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/blue-apron-introduces-heat-eat-its-first-single-serving-meals\/","title":{"rendered":"Blue Apron Introduces Heat & Eat, its First Single-Serving Meals"},"content":{"rendered":"

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Blue Apron Introduces Heat & Eat, its First Single-Serving Meals<\/b><\/p>\n

\nNew Product Expands Menu Options, Offering Additional Variety and Flexibility for Customers\n<\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nBlue Apron (NYSE: APRN) is introducing Heat & Eat, the company\u2019s first-ever prepared, single-serving meal offering, ready in five minutes or less. Heat & Eat meals were designed to give customers additional flexibility to enjoy Blue Apron at different occasions throughout the week without sacrificing quality or flavor for convenience.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210913005256\/en\/<\/a><\/p>\n

\"Blue<\/p>\n

Blue Apron introduces Heat & Eat, its first single-serving meals. The new menu option is available to order through Blue Apron\u2019s website and mobile app. (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cA core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers\u2019 lives,\u201d said Linda Findley Kozlowski, Blue Apron\u2019s President and Chief Executive Officer. \u201cThe addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company\u2019s founding in 2012.\u201d\n<\/p>\n

\nHeat & Eat meals were crafted to seamlessly complement customers\u2019 Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. Whether they are cooking for one, seeking a quick dinner option or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier. Heat & Eat meals are based on some of the company\u2019s most ordered and top-rated dishes, and designed to be warmed in a microwave.\n<\/p>\n

\n\u201cWhen our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,\u201d said John Adler, Blue Apron\u2019s Vice President of Culinary. \u201cWhen our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.\u201d\n<\/p>\n

\nCurrently on Blue Apron\u2019s Two-Serving and Four-Serving Signature menu, recipes available to order today are:\n<\/p>\n