{"id":536995,"date":"2021-09-10T11:33:07","date_gmt":"2021-09-10T15:33:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dolby-and-j-balvin-team-up-to-explore-how-music-can-elevate-joy\/"},"modified":"2021-09-10T11:33:07","modified_gmt":"2021-09-10T15:33:07","slug":"dolby-and-j-balvin-team-up-to-explore-how-music-can-elevate-joy","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dolby-and-j-balvin-team-up-to-explore-how-music-can-elevate-joy\/","title":{"rendered":"Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy"},"content":{"rendered":"

\nJ Balvin\u2019s recently released album JOSE is now streaming in Dolby Atmos on Apple Music
\n<\/h2>\n
\n

SAN FRANCISCO, Sept. 10, 2021 (GLOBE NEWSWIRE) — Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with Jose Alvaro Osorio Balvin \u2013 known within the entertainment world as J Balvin \u2013 to celebrate a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. The long-form commercial<\/a> explores how J Balvin uses the power of music to bring joy and hope to the world. Fans looking to connect with J Balvin on a deeper, more emotional level, can experience JOSE<\/em><\/a>, his latest album which was released today, in Dolby Atmos on Apple Music.\u00a0\u00a0<\/p>\n

\u201cThere\u2019s no formula when it comes to music. You don\u2019t have to understand it to feel it. That\u2019s the power,\u201d said J Balvin, the five-time Latin GRAMMY\u00ae winning recording artist. \u201cWith Dolby Atmos, you are surrounded by the vibe. You just feel it \u2013 you\u2019re inside the song, inside the beat, inside the vocals. It\u2019s amazing.\u201d<\/p>\n

Fans will hear directly from Jose about the human behind the global sensation J Balvin and his motivation to bring good vibes into the world through his new namesake album. The piece takes a deeper look at what inspired J Balvin\u2019s new song \u201cIn Da Getto\u201d \u2013 the viral hit behind the global dance trend, his reaction to hearing the song for the first time in Dolby Atmos, and his desire to provide a stronger connection to each other through the power of music.<\/p>\n

\u201cIt\u2019s great to be working again with J Balvin to spread more happiness to the world through music,\u201d said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. \u201cHis music is redefining reggaeton and JOSE<\/em> is no exception. Experiencing the album in Dolby Atmos is a next-level experience that will pull fans inside the music like never before.\u201d<\/p>\n

The piece was created to celebrate a new era for music in Dolby Atmos. As a driving force in sound innovation, Dolby Atmos pushes the boundaries of creativity so that music can be expressed and felt at its fullest. With Dolby Atmos, Dolby aims to create the strongest bond possible between artists, their stories, and the world. The video was directed by GRAMMY-nominated American music video director, commercial director, and filmmaker, Colin Tilley<\/a>. Colin is one of the most sought-after music video directors and mastermind behind the music videos for J Balvin\u2019s last album, Colores<\/em>.<\/p>\n

\n JOSE <\/em>is the highly anticipated sixth studio album from \u201cReggaeton’s Global Ambassador\u201d and follow-up to J Balvin\u2019s 4X Platinum album Colores<\/em>. The album is a fusion of different musical influences \u2013 which J Balvin describes as his own \u201cpersonal music playlist\u201d \u2013 ranging from hip hop to R&B mixed with house music and reggaeton. Fans can enjoy all 24 songs from JOSE<\/em> in Dolby Atmos including \u201cIn Da Getto,\u201d \u201cQu\u00e9 M\u00e1s Pues?,\u201d and \u201cUN DIA (ONE DAY).\u201d Fans can also enjoy other J Balvin favorites in Dolby Atmos including his three most recent albums \u2013 Colores, OASIS, <\/em>and Vibras <\/em>\u2013 which are all streaming on Apple Music.<\/p>\n

To learn more, visit: https:\/\/www.dolby.com\/experience\/j-balvin\/<\/a><\/p>\n

\n About Dolby Atmos<\/strong>
\n
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realize their vision and unlock new levels of emotion in their music for their listeners. Whether it\u2019s hearing the layers of instruments move all around you, catching the subtle breath a singer takes between lyrics, or feeling melodies wash over you \u2013 nothing puts you inside the music like Dolby Atmos.<\/p>\n

\n About J Balvin<\/strong>
\n
\u201cReggaeton’s Global Ambassador” \u2013 five-time Latin GRAMMY winner J Balvin is now one of the Top 10 streaming artists globally on Spotify, regardless of language, and has developed a legion of fans worldwide. Hailed by Billboard as “the biggest breakout act Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton,” Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. His latest album, JOSE<\/em>, arrives on the heels of an eventful summer, following the release of chart-dominating singles “Qu\u00e9 M\u00e1s Pues?” featuring Argentinian singer Mar\u00eda Becerra, “Que Locura,” and “In Da Getto” featuring Skrillex. With \u201cIn Da Getto\u201d recently topping the charts, J Balvin officially lands his 31st #1 at Latin Airplay in history and cementing him as Latin music’s biggest success story of the decade. With his music and impact on culture, Balvin has cemented himself as not only a leader of Reggaeton but as a torchbearer of the new state of Latin music by continuously expanding the limits of the genre and paving the way for “la nueva escuela.”<\/p>\n

\n About Dolby Laboratories <\/strong>
\n
\n
\n Dolby Laboratories\u202f<\/u>
\n <\/a>(NYSE: DLB) is based in\u202fSan Francisco\u202fwith offices around the globe. From movies and TV shows, to apps, music, sports, and gaming,\u202fDolby transforms the science of sight and sound into spectacular experiences\u202ffor billions of people worldwide.\u202fWe partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications\u202fwith\u202fDolby Atmos<\/u><\/a>,\u202fDolby Vision<\/u><\/a>,\u202fDolby Cinema<\/u><\/a>, and\u202fDolby.io<\/u><\/a>.<\/p>\n

Dolby, Dolby Atmos, Dolby Vision, Dolby Cinema, Dolby.io, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and\/or other countries.\u202fOther trademarks remain the property of their respective owners.<\/p>\n

\n Media Contacts<\/strong>
\n
Cairon (Jamie) Armstrong
Dolby Laboratories
+1-530-305-2852
Cairon.Armstrong@Dolby.com<\/a><\/p>\n

Rachel Lowery
Dolby Laboratories
+1-714-496-3816
Rachel.Lowery@Dolby.com<\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/1fdb5221-60fa-48f8-b906-2a1553a4ddc3<\/a><\/p>\n

A video accompanying this announcement is available at\u00a0https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/cfeaaa4b-594d-4829-9780-0b961d26eb9e<\/a><\/p>\n

\n
\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

J Balvin\u2019s recently released album JOSE is now streaming in Dolby Atmos on Apple Music SAN FRANCISCO, Sept. 10, 2021 (GLOBE NEWSWIRE) — Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with Jose Alvaro Osorio Balvin \u2013 known within the entertainment world as J Balvin \u2013 to celebrate a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. The long-form commercial explores how J Balvin uses the power of music to bring joy and hope to the world. Fans looking to connect with J Balvin on a deeper, more emotional level, can experience JOSE, his latest album which was released today, in Dolby Atmos on Apple Music.\u00a0\u00a0 \u201cThere\u2019s … <\/p>\n

Continue reading “Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-536995","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDolby and J Balvin Team Up to Explore How Music Can Elevate Joy - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dolby-and-j-balvin-team-up-to-explore-how-music-can-elevate-joy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"J Balvin\u2019s recently released album JOSE is now streaming in Dolby Atmos on Apple Music SAN FRANCISCO, Sept. 10, 2021 (GLOBE NEWSWIRE) — Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with Jose Alvaro Osorio Balvin \u2013 known within the entertainment world as J Balvin \u2013 to celebrate a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. The long-form commercial explores how J Balvin uses the power of music to bring joy and hope to the world. 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