{"id":536971,"date":"2021-09-10T10:18:11","date_gmt":"2021-09-10T14:18:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mtn-dew-signs-nba-all-star-zach-lavine\/"},"modified":"2021-09-10T10:18:11","modified_gmt":"2021-09-10T14:18:11","slug":"mtn-dew-signs-nba-all-star-zach-lavine","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mtn-dew-signs-nba-all-star-zach-lavine\/","title":{"rendered":"MTN DEW\u00ae Signs NBA\u00ae All-Star Zach LaVine"},"content":{"rendered":"
\n

LaVine to serve as DEW brand host in new NBA 2K22 where fans can check out the new MTN DEW 3-Point Contest and The Dew Zone\u2122<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n PURCHASE, N.Y.<\/span>, Sept. 10, 2021<\/span> \/PRNewswire\/ — MTN DEW\u00ae<\/sup>, the official soft drink of the NBA\u00ae<\/sup>, has signed NBA All-Star Zach LaVine<\/span> to its national roster of athletes alongside NBA All-Star forward Zion Williamson<\/span> and reigning WNBA MVP A’ja Wilson<\/span>. LaVine’s debut with MTN DEW includes his appearance in NBA<\/i>\u00ae<\/sup> 2K22<\/i> \u2013 officially out today \u2013 where he will be a “quest-giving” personality in The City* and take MyPLAYERS through a variety of 3-Point challenges.<\/p>\n

\n

\n
\n \"NBA
\n <\/a>\n <\/p>\n<\/p><\/div>\n

“When we select an athlete partner, we look for a complete package \u2013 someone who not only dominates on the court, but also aligns with the DEW lifestyle off the court,” says Pat O’Toole<\/span>, vice president, MTN DEW, marketing. “Zach is that complete package. We are looking forward to supporting him during the upcoming season and collaborating on future projects.” <\/p>\n

On the heels of adding LaVine to its roster, MTN DEW is expanding its partnership with 2K<\/span> \u2013 headlined by the following new additions in NBA 2K22<\/i>: the MTN DEW 3-Point Contest and The DEW ZONE\u2122, an area on the court 30-feet from the hoop. In the coming months and beyond, fans can look out for exclusive in-game court designs, merch via\u00a0The DEW Store<\/a><\/u> and custom content featuring Zion and Zach going head-to-head (and talking a little smack) in an epic NBA 2K<\/span> matchup. <\/p>\n

“MTN DEW has always been a brand that brings so much to hoops culture,” said Zach LaVine<\/span>. “Their approach is to work with players who are super authentic and true to themselves \u2013 that’s what attracted me to work with MTN DEW and I can’t wait to show fans what I’m all about.”<\/p>\n

Seven years into his NBA career, Zach has grown from a promising 19-year-old rookie into one of the game’s All-Stars and the face of a franchise in Chicago<\/span>. He has increased his scoring production every season since joining the team in 2017 and is coming off a career year in which he made his first NBA All-Star Game appearance, and once again, participated in the MTN DEW 3-Point Contest.<\/p>\n

Fans and gamers can be sure to pick up NBA 2K22<\/i> and take on the MTN DEW 3-Point Contest alongside the entire DEW roster, including Zion, Zach, A’ja and more. In addition, fans can keep an eye out on DEW social channels for more ways to rock Zach’s in-game style through merch drops later this month.<\/p>\n

NBA 2K22 is available worldwide today for PlayStation 5 and PlayStation 4, Xbox Series X|S and Xbox One, Nintendo Switch, and PC platforms. For more information, please visit the game’s official website or follow NBA 2K<\/span> on TikTok, Instagram, Twitter, YouTube, and Facebook for the latest NBA 2K22 news.<\/p>\n

*The City feature is available only on PlayStation\u00ae5 and Xbox Series X|S consoles.<\/p>\n

\n Jayme Mizzoni<\/span>
\n
\n Jayme.Mizzoni@pepsico.com<\/a>\n <\/p>\n

\n Brad Shulkin<\/span>
\n
\n BShulkin@golin.com<\/a>\n <\/p>\n

\n
\n About MTN DEW
<\/u>
\n <\/b>MOUNTAIN DEW\u00ae, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW\u00ae, the permanent DEW\u00ae product line includes MTN DEW\u00ae KICKSTART\u2122, MOUNTAIN DEW CODE RED\u00ae, MOUNTAIN DEW VOLTAGE\u00ae, MTN DEW\u00ae ZERO SUGAR, MTN DEW MAJOR MELON\u2122 and MTN DEW MAJOR MELON\u2122 ZERO SUGAR. For more information, check out www.mountaindew.com<\/a>, www.facebook.com\/mountaindew<\/a> or follow on Twitter @mountaindew.<\/p>\n

\n
\n About 2K<\/span>
<\/u>
\n <\/b>Founded in 2005, 2K<\/span> develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, and HB Studios. 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA\u00ae 2K<\/span><\/i><\/b>; renowned BioShock\u00ae<\/i>, Borderlands\u2122<\/i>, Mafia<\/i>, Sid Meier’s<\/span> Civilization\u00ae<\/i><\/b> and XCOM\u00ae<\/i><\/b> brands; popular WWE\u00ae 2K<\/span><\/i><\/b>and WWE\u00ae SuperCard<\/i><\/b>franchises, as well as the critically and commercially acclaimed PGA TOUR\u00ae 2K<\/span><\/i>. <\/b>Additional information about 2K<\/span> and its products may be found at\u00a0<\/a>2K<\/span>.com<\/a> and on the Company’s official social media channels. 2K<\/span> is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).<\/p>\n

\n

\n
\n \"(PRNewsfoto\/PepsiCo)\"
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/mtn-dew-signs-nba-all-star-zach-lavine-301373341.html<\/a><\/p>\n

SOURCE PepsiCo<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

LaVine to serve as DEW brand host in new NBA 2K22 where fans can check out the new MTN DEW 3-Point Contest and The Dew Zone\u2122 PR Newswire PURCHASE, N.Y., Sept. 10, 2021 \/PRNewswire\/ — MTN DEW\u00ae, the official soft drink of the NBA\u00ae, has signed NBA All-Star Zach LaVine to its national roster of athletes alongside NBA All-Star forward Zion Williamson and reigning WNBA MVP A’ja Wilson. LaVine’s debut with MTN DEW includes his appearance in NBA\u00ae 2K22 \u2013 officially out today \u2013 where he will be a “quest-giving” personality in The City* and take MyPLAYERS through a variety of 3-Point challenges. “When we select an athlete partner, we look for a complete package \u2013 someone who not only … <\/p>\n

Continue reading “MTN DEW\u00ae Signs NBA\u00ae All-Star Zach LaVine”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-536971","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMTN DEW\u00ae Signs NBA\u00ae All-Star Zach LaVine - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mtn-dew-signs-nba-all-star-zach-lavine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTN DEW\u00ae Signs NBA\u00ae All-Star Zach LaVine - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LaVine to serve as DEW brand host in new NBA 2K22 where fans can check out the new MTN DEW 3-Point Contest and The Dew Zone\u2122 PR Newswire PURCHASE, N.Y., Sept. 10, 2021 \/PRNewswire\/ — MTN DEW\u00ae, the official soft drink of the NBA\u00ae, has signed NBA All-Star Zach LaVine to its national roster of athletes alongside NBA All-Star forward Zion Williamson and reigning WNBA MVP A’ja Wilson. 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