{"id":536554,"date":"2021-09-09T12:03:06","date_gmt":"2021-09-09T16:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-company-appoints-monica-mirro-president-of-the-prana-brand\/"},"modified":"2021-09-09T12:03:06","modified_gmt":"2021-09-09T16:03:06","slug":"columbia-sportswear-company-appoints-monica-mirro-president-of-the-prana-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-company-appoints-monica-mirro-president-of-the-prana-brand\/","title":{"rendered":"Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand"},"content":{"rendered":"

<\/p>\n

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand<\/b><\/p>\n

PORTLAND, Ore.–(BUSINESS WIRE<\/a>)–
\nColumbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210909005288\/en\/<\/a><\/p>\n

\"Monica<\/p>\n

Monica Mirro (Photo: Business Wire)<\/p>\n<\/div>\n

\nMirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change. She brings extensive experience in leadership roles building inspirational omni-channel brands, including Under Armour and SPANX. Her experience in go-to-market strategies, distribution channel diversification and success in achieving consumer brand loyalty will be important in growing the prAna brand.\n<\/p>\n

\n\u201cWe\u2019re excited that Monica will be joining us and are confident that her growth mindset, strategic discipline and people-first approach will propel the prAna brand,\u201d said Craig Zanon, Senior Vice President for Emerging Brands.\n<\/p>\n

\n\u201cprAna is a brand that blends innovation and creativity with its innate integrity,\u201d said Monica Mirro. \u201cI\u2019m looking forward to leading the prAna team on a journey to allow more consumers to discover and experience the power of prAna.\u201d\n<\/p>\n

About Columbia Sportswear Company<\/b><\/p>\n

\nColumbia Sportswear Company connects active people with their passions through its portfolio of well-known brands, making it a global leader in outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products. Founded in 1938 in Portland, Oregon, the Company\u2019s brands are sold in approximately 90 countries. In addition to the Columbia\u00ae brand, Columbia Sportswear Company also owns the Mountain Hard Wear\u00ae, SOREL\u00ae and prAna\u00ae brands. To learn more, please visit the Company\u2019s websites at www.columbia.com<\/a>, www.mountainhardwear.com<\/a>, www.sorel.com<\/a>, and www.prana.com<\/a>.\n<\/p>\n

Forward-Looking Statements<\/b><\/p>\n

\nThis document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding prAna\u2019s growth trajectory. Forward-looking statements often use words such as \u201cwill,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cshould,\u201d and \u201cmay\u201d and other words and terms of similar meaning or reference future dates. The company\u2019s expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the company\u2019s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading \u201cRisk Factors,\u201d and those that have been or may be described in other reports filed by the company, including reports on Form 8-K.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210909005288\/en\/<\/a><\/span><\/p>\n

\nMary Ellen Glynn
\n
Director of Corporate Communications
\n
mglynn@columbia.com<\/a><\/p>\n

KEYWORDS:<\/b> Oregon United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Fashion Retail Sports Other Consumer Consumer Other Sports Outdoors<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Monica Mirro (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand PORTLAND, Ore.–(BUSINESS WIRE)– Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210909005288\/en\/ Monica Mirro (Photo: Business Wire) Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change. She brings extensive experience in leadership roles building inspirational omni-channel brands, including Under Armour and SPANX. Her experience in go-to-market strategies, distribution channel diversification and success in achieving consumer brand loyalty will be important in growing the prAna brand. \u201cWe\u2019re excited that … <\/p>\n

Continue reading “Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-536554","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nColumbia Sportswear Company Appoints Monica Mirro President of the prAna Brand - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-company-appoints-monica-mirro-president-of-the-prana-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand PORTLAND, Ore.–(BUSINESS WIRE)– Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210909005288\/en\/ Monica Mirro (Photo: Business Wire) Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change. She brings extensive experience in leadership roles building inspirational omni-channel brands, including Under Armour and SPANX. 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