{"id":536553,"date":"2021-09-09T12:03:05","date_gmt":"2021-09-09T16:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\/"},"modified":"2021-09-09T12:03:05","modified_gmt":"2021-09-09T16:03:05","slug":"square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\/","title":{"rendered":"Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce<\/b><\/p>\n<p class=\"bwalignc\"><i>Powerful ecosystem of software, payments, and hardware products makes Square an ideal technology partner for large organizations like stadiums<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nIn a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sofistadium.com%2F&amp;esheet=52488399&amp;newsitemid=20210909005146&amp;lan=en-US&amp;anchor=SoFi+Stadium&amp;index=1&amp;md5=8cc189857657970d2f7eed76dffe422c\">SoFi Stadium<\/a>, home to the Los Angeles Chargers and Los Angeles Rams, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhollywoodparklife.com%2F&amp;esheet=52488399&amp;newsitemid=20210909005146&amp;lan=en-US&amp;anchor=Hollywood+Park&amp;index=2&amp;md5=785da62bd62d82d05e4504eb72a9607c\">Hollywood Park<\/a>, the 300-acre mixed-use development being built by Los Angeles Rams Owner\/Chairman and SoFi Stadium developer E. Stanley Kroenke. Together, Square, SoFi Stadium and Hollywood Park, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.legends.net%2F&amp;esheet=52488399&amp;newsitemid=20210909005146&amp;lan=en-US&amp;anchor=Legends&amp;index=3&amp;md5=9dd31d8a00823378d3d05525c2ecd78e\">Legends<\/a> are ushering in a new standard for fan experience that enables seamless commerce centered around delighting and engaging sports fans and concert-goers, while rising to meet the new challenges, needs, and opportunities facing the entertainment and sporting industry.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210909005146\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210909005146\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210909005146\/en\/904241\/4\/Square_SoFi_Stadium.jpg\" alt=\"(Photo: Square)\" \/><\/p>\n<p style=\"font-size:85%\">(Photo: Square)<\/p>\n<\/div>\n<p>\nBy leveraging all that Square\u2019s ecosystem has to offer, SoFi Stadium is creating a multifaceted and dynamic approach to the game-day commerce experience that will delight and engage fans from pregame through overtime<i>. <\/i>As a fully cashless venue, SoFi Stadium selected Square\u2019s ecosystem of products and services to power commerce and contactless payments across every checkout and purchase point, spanning hundreds of concession stands, bars, roving hawkers, and merchandise retail stores. Square\u2019s integrated POS software and hardware enable fast, reliable, and convenient transactions and create safe, streamlined payment experiences for fans, including fast check-out speeds and reduced lines.\n<\/p>\n<p>\n\u201cSoFi Stadium is a world-class facility and the largest stadium in the NFL. Maintaining that level of service requires selecting technology partners who can match that scale,\u201d said SoFi Stadium and Hollywood Park Chief Technology Officer Skarpi Hedinsson. \u201cSquare is at the forefront of innovation across payment and transactions and shares our passion for incredible customer service. As a cashless venue, our partnership will offer fast, reliable and secure contactless payments for guests that helps to create a safe and streamlined experience at SoFi Stadium.\u201d\n<\/p>\n<p>\nHere\u2019s how SoFi Stadium uses Square\u2019s powerful ecosystem of services to create compelling, omnichannel commerce experiences across the venue:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Commerce and Operations Software: <\/b>Integrated Square software solutions including Point of Sale and Team Management offer rich data and sales insights in real-time, enabling stadium managers to better understand trends. This includes information like top-selling items and busiest purchasing times for all concessions, bars, and hawkers, which empowers the stadium to make smart decisions, on the fly, to optimize staffing, inventory, and promotions. Square for Retail powers merchandise locations with business analytics features like inventory and sales reports to maximize revenue opportunities throughout each game or event, while Square Team Management supports the employee experience, enabling quick and easy access to Square&#8217;s POS, with unique permission sets that ensure enterprise-scale access controls throughout the system. Both are simple to learn and use, which makes hiring and training large stadium staffs easy for operators.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Square Hardware: <\/b>The stadium uses more than 1,000 Square Register and Square Terminal units to power sales throughout the NFL\u2019s largest venue. With separate seller- and buyer-facing displays, Square Register enables smoother, faster payment experiences for employees and fans alike. Additionally, Square Terminal\u2019s handheld, all-in-one payment processing capabilities enable stadium hawkers to take card and contactless payments directly at fans\u2019 seats. All hardware devices are completely integrated and allow the stadium to flexibly power special food and merchandise pop-ups at any location, for any type of event. Square Register and Square Terminal enable fans to pay in any way they prefer, including contactless transactions through tap credit cards or mobile wallets on smartphones and smartwatches, with payment transactions covered by Square\u2019s best-of-breed PCI compliance, privacy protection, and security.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>API Integrations: <\/b>Square\u2019s APIs enable operators to integrate Square into any front-end fan experience or back-end data system, working seamlessly with any technology vision or enterprise architecture. For example, SoFi Stadium is leveraging Square\u2019s Catalog API to manage inventory and product availability and inform mobile application and digital signage of menus at each concession stand. SoFi Stadium is also enlisting Square\u2019s Orders API to transmit order details from Square POS directly to the kitchen, and Square\u2019s Payments API to provide further business analytics.\n<\/li>\n<\/ul>\n<p>\nSquare\u2019s platform also integrates with SoFi Stadium\u2019s best-in-class partners for mobile application development, inventory management, kitchen display systems (KDS), and digital signage for a complete tech-advanced stadium. All in all, Square\u2019s platform enables powerful system integrations between back-end and front-end user experiences across in-person, mobile, and online.\n<\/p>\n<p>\n\u201cSquare\u2019s integrated products and platform enable sellers of all sizes to run their businesses, and as a proud partner of SoFi Stadium \u2013 the biggest and most advanced stadium in the country \u2013 we&#8217;re eager to continue to show what&#8217;s possible for stadiums and retail districts,\u201d said Ashley Grech, Global Head of Sales at Square. \u201cFan experience, fan safety, and long-term fan engagement will remain top of mind for every sports and entertainment venue for many seasons to come. Square\u2019s continued commitment to providing seamless, reliable, and safe contactless commerce, as well as the data insights operators need to optimize their sales, makes us ideally suited to help organizations modernize and future-proof their operations.\u201d\n<\/p>\n<p>\n\u201cSoFi Stadium is the most technologically advanced venue in the world, and we\u2019re committed to keep it that way, which means we only wanted to work with partners who are thought leaders and committed to pushing the envelope with innovation,\u201d said Denise Taylor, President, Global Technology Solutions for Legends Entertainment. \u201cWith Square, we were really excited about their commitment to continuous improvement and forward thinking development of their platform. Square is able to help us scale into the future, as the guest experience continues to evolve and we look to offer more mobile commerce solutions. We want fans to be able to enjoy a seamless guest engagement in a secure manner, and Square is the partner that enables SoFi Stadium to do that and change the way we all think about sports technology.\u201d\n<\/p>\n<p>\nAlong with powering operations and payments for SoFi Stadium, Square is also the exclusive Point of Sale and Merchant Services partner for Hollywood Park and YouTube Theater. This expansive agreement showcases Square\u2019s ability and flexibility to build out stadiums and their surrounding districts and create first-class consumer commerce experiences. Partnering with SoFi Stadium and Hollywood Park builds upon Square\u2019s prior expertise powering experiential commerce for venues and organizations, including the Washington Nationals, Ogden Raptors, Speedway Motorsports, the Indianapolis Motor Speedway, and more. To learn more about Square\u2019s stadium and enterprise capabilities, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsquareup.com%2Flarge-businesses&amp;esheet=52488399&amp;newsitemid=20210909005146&amp;lan=en-US&amp;anchor=squareup.com%2Flarge-businesses&amp;index=4&amp;md5=66b6395f326d8b609f2b215b712f458e\">squareup.com\/large-businesses<\/a>.\n<\/p>\n<p>\nSoFi Stadium and Hollywood Park partnered with Legends, a premium experiences company, in securing this partnership. In addition to operating SoFi Stadium Tours, Legends has been engaged throughout SoFi Stadium on hospitality, premium sales, retail, partnerships and naming rights, technology solutions, and project development.\n<\/p>\n<p><b>About Square<\/b><\/p>\n<p>\nSquare, Inc. (NYSE: SQ) revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, we build tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain, and the UK.\n<\/p>\n<p><b>About SoFi Stadium<\/b><\/p>\n<p>\nSoFi Stadium, the home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner\/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and the 6,000-seat YouTube Theater. For more information about SoFi Stadium, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.SoFiStadium.com&amp;esheet=52488399&amp;newsitemid=20210909005146&amp;lan=en-US&amp;anchor=www.SoFiStadium.com&amp;index=5&amp;md5=01478e13537c2c6086e532b48b202214\">www.SoFiStadium.com<\/a> or @SoFiStadium on Instagram, Facebook, Twitter and YouTube.\n<\/p>\n<p><b>About Legends<\/b><\/p>\n<p>\nFounded in 2008, Legends is a premium experiences company with six divisions operating worldwide \u2013 Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions \u2013 offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.Legends.net&amp;esheet=52488399&amp;newsitemid=20210909005146&amp;lan=en-US&amp;anchor=www.Legends.net&amp;index=6&amp;md5=6e471063dec76c73b8b2a3b16383c814\">www.Legends.net<\/a> and follow Legends at Facebook, Twitter and Instagram @TheLegendsWay.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210909005146r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210909005146\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210909005146\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<br \/>\n<br \/><\/b><br \/>Square<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@squareup.com\">press@squareup.com<br \/>\n<\/a><\/p>\n<p>SoFi Stadium and Hollywood Park<br \/>\n<br \/>Kristi Mexia<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kristi.Mexia@hollywoodparkca.com\">Kristi.Mexia@hollywoodparkca.com<br \/>\n<\/a><\/p>\n<p>Legends<br \/>\n<br \/>David Cooper<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:dcooper@legends.net\">dcooper@legends.net<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology General Entertainment Sports Other Retail Other Construction &amp; Property Entertainment Commercial Building &amp; Real Estate Construction &amp; Property Specialty Events\/Concerts Food\/Beverage Software Retail Mobile\/Wireless Hardware Football Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210909005146\/en\/904241\/3\/Square_SoFi_Stadium.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Square)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210909005146\/en\/904243\/3\/Square_Terminal_SoFi_Stadium.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Square)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce Powerful ecosystem of software, payments, and hardware products makes Square an ideal technology partner for large organizations like stadiums LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner\/Chairman and SoFi Stadium developer E. Stanley Kroenke. Together, Square, SoFi Stadium and Hollywood Park, and Legends are ushering in a new standard for fan experience that enables seamless commerce centered around delighting and engaging sports &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-536553","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce Powerful ecosystem of software, payments, and hardware products makes Square an ideal technology partner for large organizations like stadiums LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner\/Chairman and SoFi Stadium developer E. Stanley Kroenke. Together, Square, SoFi Stadium and Hollywood Park, and Legends are ushering in a new standard for fan experience that enables seamless commerce centered around delighting and engaging sports &hellip; Continue reading &quot;Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T16:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210909005146\/en\/904241\/4\/Square_SoFi_Stadium.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce\",\"datePublished\":\"2021-09-09T16:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\\\/\"},\"wordCount\":1564,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210909005146\\\/en\\\/904241\\\/4\\\/Square_SoFi_Stadium.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/square-and-sofi-stadium-exclusively-partner-to-welcome-back-fans-with-omnichannel-contact-free-commerce\\\/\",\"name\":\"Square and SoFi Stadium Exclusively Partner to Welcome Back Fans with Omnichannel, Contact-Free Commerce - 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