{"id":536548,"date":"2021-09-09T12:00:42","date_gmt":"2021-09-09T16:00:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/"},"modified":"2021-09-09T12:00:42","modified_gmt":"2021-09-09T16:00:42","slug":"sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/","title":{"rendered":"SXM Media Unveils New Programmatic Capabilities for Podcast Advertising"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">SXM Media to host session with panelists from Publicis, Discovery and The Trade Desk at this fall&#8217;s IAB Podcast Upfronts<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 9, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0This week at the IAB Fall Podcast Upfronts, <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3285103-1&amp;h=61422980&amp;u=https%3A%2F%2Fwww.sxmmedia.com%2F&amp;a=SXM+Media\" rel=\"nofollow noopener\">SXM Media<\/a><\/u>,\u00a0the combined advertising sales organization spanning SiriusXM, Pandora, and Stitcher, will introduce new programmatic capabilities into the marketplace for podcast advertising.\u00a0 The new capabilities are expected to bring unprecedented scale, targeting and DSP campaign management\u00a0for podcast advertisers. \u00a0This offering cements SXM Media&#8217;s position as\u00a0a leader in the growing programmatic space, in its pursuit to modernize podcast advertising and simplify the audio buying experience for advertisers. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1506375\/SXM_Media_Logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1506375\/SXM_Media_Logo.jpg\" title=\"SXM Media Logo (PRNewsfoto\/Sirius XM Holdings Inc.)\" alt=\"SXM Media Logo (PRNewsfoto\/Sirius XM Holdings Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>In the SXM Media hosted session, leaders will discuss the hurdles marketers face within this buying platform, the greatest opportunities to grow, and how brands can unlock the solutions to successfully execute podcast ad campaigns programmatically. \u00a0Moderated by <b><span class=\"xn-person\">Claire Fanning<\/span>, VP, Ad Innovation at SXM Media<\/b>, the panel will include: <\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <span class=\"xn-person\">Hayley Diamond<\/span>, EVP, US Digital Investment at Publicis<\/b>\n        <\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-person\">Regina Sommese<\/span>, GVP, Paid Media &#8211; Global Subscriber Acquisition at Discovery <\/b>\n        <\/li>\n<li>\n          <b>Ash Gangwar, GM of Inventory Partnerships at The Trade Desk<\/b>\n        <\/li>\n<\/ul>\n<p>SXM Media allows brands and marketers to connect with over 44 million podcast listeners across 5,000+ shows to reach their target audience at scale. \u00a0With SXM Media&#8217;s new programmatic podcast solution, advertisers now have a single access point to buy all of SXM Media&#8217;s inventory, such as Pandora, Stitcher, SiriusXM, and podcasts from NBC News, CNBC and MSNBC. This content provides\u00a0brands with even more scale, diversity of content, and premium inventory to align with. These properties are also transparent to programmatic DSPs, so advertisers can see and choose specifically which publishers they can access. To complement SXM Media&#8217;s exclusive podcast inventory, programmatic buyers will also have a single access point to expand their podcast buys into more of the SXM Podcast Network. \u00a0The network brings even more unique reach and quality podcasts to programmatic buyers seeking incremental users and premium content alignment.<\/p>\n<p>In addition to investing in technical innovation, SiriusXM has made a series of programming acquisitions to bolster its catalog of premium podcasts it offers exclusively to its advertisers. SiriusXM has announced a series of notable deals to expand content offerings including the acquisition of <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3285103-1&amp;h=3201847878&amp;u=https%3A%2F%2Finvestor.siriusxm.com%2Finvestor-overview%2Fpress-releases%2Fpress-release-details%2F2021%2FSiriusXM-Acquires-Roman-Mars-99-Invisible-Podcast%2Fdefault.aspx&amp;a=Roman+Mars%27+99%25+Invisible+Podcast\" rel=\"nofollow noopener\"><span class=\"xn-person\">Roman Mars&#8217;<\/span> 99% Invisible Podcast<\/a><\/u>, and the <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3285103-1&amp;h=3230132304&amp;u=https%3A%2F%2Finvestor.siriusxm.com%2Finvestor-overview%2Fpress-releases%2Fpress-release-details%2F2021%2FSeth-Rogen-To-Launch-Original-Podcast-Series-With-SiriusXMs-Stitcher%2Fdefault.aspx&amp;a=launch\" rel=\"nofollow noopener\">launch<\/a><\/u> of <span class=\"xn-person\">Seth Rogen&#8217;s<\/span> original podcast series, <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3285103-1&amp;h=822682450&amp;u=https%3A%2F%2Finvestor.siriusxm.com%2Finvestor-overview%2Fpress-releases%2Fpress-release-details%2F2021%2FStitcher-Releases-Trailer-For-New-Original-Podcast-Series-Storytime-With-Seth-Rogen%2Fdefault.aspx&amp;a=Storytime+With+S\" rel=\"nofollow noopener\">Storytime With S<\/a><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3285103-1&amp;h=2464043271&amp;u=https%3A%2F%2Finvestor.siriusxm.com%2Finvestor-overview%2Fpress-releases%2Fpress-release-details%2F2021%2FStitcher-Releases-Trailer-For-New-Original-Podcast-Series-Storytime-With-Seth-Rogen%2Fdefault.aspx&amp;a=eth+Rogen\" rel=\"nofollow noopener\">eth Rogen<\/a>. <\/u>\u00a0\u00a0Last month, Sirius XM&#8217;s Stitcher also <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3285103-1&amp;h=1945141759&amp;u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fsiriusxms-stitcher-signs-brittany-luse-and-eric-eddings-for-the-relaunch-of-their-beloved-show-for-colored-nerds-301346045.html&amp;a=announced\" rel=\"nofollow noopener\">announced<\/a><\/u> the relaunch of beloved Black culture show, For Colored Nerds, which is expected to premiere later this year. <\/p>\n<p>Quality content stacked against a sophisticated alignment offering now enables brands to reach podcast listeners programmatically through a mixture of audience and contextual targeting. Topically, advertisers can both target and anti-target granular content categories, to ensure they feel confident running in relevant, brand-suitable environments across thousands of episodes. Audience targeting leverages third-party data to match listeners with their online and offline behaviors, so that advertisers can reach specific audiences, such as parents or business\u00a0owners.<\/p>\n<p>&#8220;The programmatic opportunity has remained nascent for podcast buyers and creators for a few reasons,&#8221; said <span class=\"xn-person\">Claire Fanning<\/span>, Vice President, Ad Innovation at SXM Media. &#8220;Without programmatic activation, a better understanding of the inventory, and advanced targeting levers, it is difficult to build a sophisticated strategy that aligns with advertiser standards. With years of experience, SXM Media is well positioned to lead.\u00a0 We are excited to roll out the offering to brands who are eager to mature their podcast investment &#8211; and to further benefit the growing number of creators who attract engaged listeners to so many genres of content.\u00a0 We are also hard at work continuing to diversify our programmatic offering to extend to all emerging audio channels, such as programmatic transactions of Connected Home advertising inventory, which we expect to be generally available this month.&#8221;<\/p>\n<p>\n        <b><br \/>\n          <u>About SXM Media<br \/><\/u><br \/>\n        <\/b>SXM Media is the combined sales organization of Sirius XM Holdings Inc. (NASDAQ: SIRI), spanning its SiriusXM, Pandora, and Stitcher audio entertainment platforms and services. With a reach of more than 150 million listeners, SXM Media gives brands, creators, and publishers access to the largest digital audio advertising platform in <span class=\"xn-location\">North America<\/span>. SXM Media also serves as the exclusive advertising and sales representative for other platforms and podcasters, including major entities such as SoundCloud (exclusive U.S. advertising representative) and the NBCUniversal News Group (exclusive advertising representative for NBC News and MSNBC podcasts, with additional sales rights to CNBC podcasts).<\/p>\n<p>CONTACT: <span class=\"xn-person\">Ashley Jones<\/span>, 832-474-8611, <a href=\"mailto:ajones@pandora.com\" rel=\"nofollow\">ajones@pandora.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CL01281&amp;sd=2021-09-09\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising-301372728.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising-301372728.html<\/a><\/p>\n<p>SOURCE  Sirius XM Holdings Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CL01281&amp;Transmission_Id=202109091157PR_NEWS_USPR_____CL01281&amp;DateId=20210909\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SXM Media to host session with panelists from Publicis, Discovery and The Trade Desk at this fall&#8217;s IAB Podcast Upfronts PR Newswire NEW YORK, Sept. 9, 2021 \/PRNewswire\/ &#8212;\u00a0This week at the IAB Fall Podcast Upfronts, SXM Media,\u00a0the combined advertising sales organization spanning SiriusXM, Pandora, and Stitcher, will introduce new programmatic capabilities into the marketplace for podcast advertising.\u00a0 The new capabilities are expected to bring unprecedented scale, targeting and DSP campaign management\u00a0for podcast advertisers. \u00a0This offering cements SXM Media&#8217;s position as\u00a0a leader in the growing programmatic space, in its pursuit to modernize podcast advertising and simplify the audio buying experience for advertisers. In the SXM Media hosted session, leaders will discuss the hurdles marketers face within this buying platform, the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SXM Media Unveils New Programmatic Capabilities for Podcast Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-536548","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SXM Media Unveils New Programmatic Capabilities for Podcast Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SXM Media Unveils New Programmatic Capabilities for Podcast Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SXM Media to host session with panelists from Publicis, Discovery and The Trade Desk at this fall&#8217;s IAB Podcast Upfronts PR Newswire NEW YORK, Sept. 9, 2021 \/PRNewswire\/ &#8212;\u00a0This week at the IAB Fall Podcast Upfronts, SXM Media,\u00a0the combined advertising sales organization spanning SiriusXM, Pandora, and Stitcher, will introduce new programmatic capabilities into the marketplace for podcast advertising.\u00a0 The new capabilities are expected to bring unprecedented scale, targeting and DSP campaign management\u00a0for podcast advertisers. \u00a0This offering cements SXM Media&#8217;s position as\u00a0a leader in the growing programmatic space, in its pursuit to modernize podcast advertising and simplify the audio buying experience for advertisers. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/","og_locale":"en_US","og_type":"article","og_title":"SXM Media Unveils New Programmatic Capabilities for Podcast Advertising - Market Newsdesk","og_description":"SXM Media to host session with panelists from Publicis, Discovery and The Trade Desk at this fall&#8217;s IAB Podcast Upfronts PR Newswire NEW YORK, Sept. 9, 2021 \/PRNewswire\/ &#8212;\u00a0This week at the IAB Fall Podcast Upfronts, SXM Media,\u00a0the combined advertising sales organization spanning SiriusXM, Pandora, and Stitcher, will introduce new programmatic capabilities into the marketplace for podcast advertising.\u00a0 The new capabilities are expected to bring unprecedented scale, targeting and DSP campaign management\u00a0for podcast advertisers. \u00a0This offering cements SXM Media&#8217;s position as\u00a0a leader in the growing programmatic space, in its pursuit to modernize podcast advertising and simplify the audio buying experience for advertisers. In the SXM Media hosted session, leaders will discuss the hurdles marketers face within this buying platform, the &hellip; Continue reading \"SXM Media Unveils New Programmatic Capabilities for Podcast Advertising\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/","og_site_name":"Market Newsdesk","article_published_time":"2021-09-09T16:00:42+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1506375\/SXM_Media_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"SXM Media Unveils New Programmatic Capabilities for Podcast Advertising","datePublished":"2021-09-09T16:00:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/"},"wordCount":760,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1506375\/SXM_Media_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sxm-media-unveils-new-programmatic-capabilities-for-podcast-advertising\/","name":"SXM Media Unveils New Programmatic Capabilities for Podcast Advertising - 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