{"id":535697,"date":"2021-09-08T09:05:33","date_gmt":"2021-09-08T13:05:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/back-to-school-rocket-mortgage-extends-college-athletic-program-partnerships-to-now-include-25-premier-universities-across-the-nation\/"},"modified":"2021-09-08T09:05:33","modified_gmt":"2021-09-08T13:05:33","slug":"back-to-school-rocket-mortgage-extends-college-athletic-program-partnerships-to-now-include-25-premier-universities-across-the-nation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/back-to-school-rocket-mortgage-extends-college-athletic-program-partnerships-to-now-include-25-premier-universities-across-the-nation\/","title":{"rendered":"Back to School: Rocket Mortgage Extends College Athletic Program Partnerships to Now Include 25 Premier Universities Across the Nation"},"content":{"rendered":"
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America’s largest mortgage lender now has unmatched presence in some of the largest collegiate sports departments in America<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n DETROIT<\/span>, Sept. 8, 2021<\/span> \/PRNewswire\/ — Detroit<\/span>-based Rocket Mortgage<\/a>, the nation’s largest mortgage lender and a part of Rocket Companies<\/a> (NYSE: RKT), today announced it will have unmatched brand visibility on college campuses through new and expanded multi-year partnerships with 25 of the most influential and prestigious athletic programs in the United States<\/span>, including four elite Historically Black Colleges and Universities (HBCUs). \u00a0<\/p>\n

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College athletics’ reach is far and wide. The TV-visible, high impact signage and social media opportunities from these relationships will provide significant value for the Rocket Mortgage brand. In 2019 alone (the last time all universities had people in stands), 145 million fans watched college football games on TV and streaming services, in addition to the more than 47.5 million individuals who attended games in stadiums across the country, according to the National Football Federation. <\/p>\n

“College sports have truly amazing fans with deep passion and loyalty for their schools and the companies that support them,” said Casey Hurbis<\/span>, Chief Marketing Officer of Rock Central – the marketing provider for Rocket Mortgage. “We have a history of bringing these partnerships to life in fun and approachable ways, including giving colleges mascots a leading role in our commercials. This expansion of our presence with a nationwide group of universities provides us the perfect avenue to build on that legacy and develop the next best engaging sports campaign.”<\/p>\n

The full list of university athletic departments includes: <\/p>\n