{"id":533709,"date":"2021-09-02T07:48:13","date_gmt":"2021-09-02T11:48:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-addresses-increased-rental-demand-with-new-solutions-for-the-multi-family-property-industry\/"},"modified":"2021-09-02T07:48:13","modified_gmt":"2021-09-02T11:48:13","slug":"equifax-addresses-increased-rental-demand-with-new-solutions-for-the-multi-family-property-industry","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-addresses-increased-rental-demand-with-new-solutions-for-the-multi-family-property-industry\/","title":{"rendered":"Equifax Addresses Increased Rental Demand With New Solutions for the Multi-Family Property Industry"},"content":{"rendered":"
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Company Introduces Cloud-Based Digital Identity Suite for Layered Approach to Addressing Identity Fraud; Solution Augments Existing Applicant Verification Tools to Help Property Managers Get Rental Applicants Into Homes Faster<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n ATLANTA<\/span>, Sept. 2, 2021<\/span> \/PRNewswire\/ —\u00a0COVID-19 spurred changes in consumer migration patterns and housing preferences that have led to significant changes in multi-family property demand.\u00a0Equifax\u00ae<\/a><\/u>\u00a0(NYSE:EFX) is addressing the rapidly evolving needs of the multi-family industry with a new, cloud-based Digital Identity Suite designed to help protect renters and property owners against identity fraud, reduce application friction, and mitigate fraud risk. When used alongside income and employment verifications from The Work Number\u24c7<\/sup>\u00a0database, the solutions can help credentialed property managers make more informed decisions and get rental applicants into homes faster. <\/p>\n

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“Improving consumer experience, protecting against identity fraud, lowering application friction and streamlining the screening process can help property managers attract new tenants and maintain higher rental occupancy rates,” said Tom Ciulla<\/span>, Senior Vice President, Enterprise Alliances for Mortgage & Housing at Equifax. “Our entire line-up of multi-family solutions offers a comprehensive and customizable way for property managers to help build trust with applicants \u2013 starting at the very first touchpoint, which is identity verification.”<\/p>\n

With over 44 million households currently renting in the U.S<\/a><\/u>., property managers need solutions to help verify the identities of potential renters quickly and efficiently.\u00a0Industry experts predict rental demand will climb over the next five years, making it even more important for property managers to know their renter – protecting themselves and the consumer from identity theft. In 2020, 47 percent of Americans <\/a><\/u>experienced some form of financial identity theft according to the Aite-Novarica Group. Fraudulent renters applying for apartment units under someone else’s name and social security number can quickly become an issue for property management firms, rental agencies and leasing agents, causing high financial losses.<\/p>\n

The Digital Identity Suite<\/a><\/u> from Equifax helps property managers verify applicants’ identities at the first point of contact to develop a baseline for subsequent interactions with that consumer. Getting the consumer’s identity right the first time can assist in improving the overall experience and provides dual protection for both the consumer and the property manager. This new offering provides a layered approach to helping address identity fraud, including: <\/p>\n