{"id":529328,"date":"2021-08-18T09:08:03","date_gmt":"2021-08-18T13:08:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-company-gas-partners-with-chauncey-black-of-grammy-award-winning-blackstreet-to-launch-no-diggity-safe-digging-campaign\/"},"modified":"2021-08-18T09:08:03","modified_gmt":"2021-08-18T13:08:03","slug":"southern-company-gas-partners-with-chauncey-black-of-grammy-award-winning-blackstreet-to-launch-no-diggity-safe-digging-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/southern-company-gas-partners-with-chauncey-black-of-grammy-award-winning-blackstreet-to-launch-no-diggity-safe-digging-campaign\/","title":{"rendered":"Southern Company Gas partners with Chauncey Black of Grammy\u00ae Award-Winning Blackstreet to launch \u2018No Diggity\u2019 Safe Digging Campaign"},"content":{"rendered":"

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\nSouthern Company Gas partners with Chauncey Black of Grammy\u00ae Award-Winning Blackstreet to launch \u2018No Diggity\u2019 Safe Digging Campaign\n<\/p>\n

\n25th<\/sup> anniversary of \u2018No Diggity\u2019 remixes nostalgic hit song to promote safe digging awareness\n<\/p>\n

ATLANTA–(BUSINESS WIRE<\/a>)–
\nDig up the musical nostalgia of Blackstreet\u2019s \u201990s chart-topping R&B jam \u201cNo Diggity,\u201dwhich has been remixed on its 25th<\/sup> anniversaryto promote safe digging awareness.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210818005477\/en\/<\/a><\/p>\n

\nSouthern Company Gas partners with Grammy\u00ae<\/b> award-winning singer, songwriter Chauncey Black<\/a> of Blackstreet to launch the “No Diggity” Safe Digging Campaign toemphasize the importance of calling 811 before starting any outdoor digging project. The witty remix of the hit song, recorded by Black himself, marks the first time that the lyrics have ever been altered. The music video was filmed in Atlanta and features the influencer family Terrell and Jarius Joseph<\/a>.\n<\/p>\n

\n\u201cWhen I heard about this campaign and its message, I instantly wanted to get behind it. The message builds awareness of the dangers around unsafe digging where utility lines may be involved and is something that must be heard. And what better way to deliver an important message than with a song,\u201d Black said. \u201cSafe digging saves lives. No diggity, no doubt.\u201d\n<\/p>\n

\nSouthern Company Gas is using the fresh take on \u201cNo Diggity\u201d to remind homeowners and professional contractors across the country that August is safe digging awareness month, which serves as an important reminder to always call 811 before starting any outdoor digging project. Social media influencers in the states served by Southern Company Gas \u2013 Georgia, Illinois, Tennessee and Virginia \u2013 will be sharing the safe digging message and music video as part of the dynamic \u201cNo Diggity\u201d Safe Digging Campaign.\n<\/p>\n

\nThe Common Ground Alliance, a national nonprofit organization working to protect underground utility lines, says damage to covered pipe and cable happens once every few minutes because of digging near unmarked utility lines. To help prevent damage, calling 811 is required before digging, including minor do-it-yourself home improvement projects like planting a tree or installing a fence or deck, as well as breaking ground on a major new building development.\n<\/p>\n

\n\u201cNothing is more important to us than ensuring the safe delivery of natural gas to our 4.3 million customers. But we can\u2019t do it alone,\u201d said Kim Greene, chairman, president and CEO of Southern Company Gas. \u201cWe are so thrilled that Chauncey of Blackstreet is partnering with us in this important effort. By leveraging such a creative remix to their song, we aim to educate more people about the importance of calling 811 before beginning any digging project.\u201d\n<\/p>\n

\nWhen homeowners and contractors call 811, it notifies the appropriate utility companies of the intent to dig. Professional locators are then sent \u2013 for free \u2013 to the requested dig site to mark the approximate locations of underground lines with flags, paint or both.\n<\/p>\n

\nA homeowner using a shovel and a professional excavator using an earthmover are required by state law to call 811 at least three business days before starting any digging project. Calling 811 before digging on any property is the law.\n<\/p>\n

\nSouthern Company Gas encourages homeowners and contractors to follow these safe digging guidelines and always dig with CARE:\n<\/p>\n