{"id":528787,"date":"2021-08-17T08:03:24","date_gmt":"2021-08-17T12:03:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-uses-new-data-to-launch-good-is-good-enough-campaign-to-remove-parental-guilt-associated-with-nutritious-eating\/"},"modified":"2021-08-17T08:03:24","modified_gmt":"2021-08-17T12:03:24","slug":"general-mills-uses-new-data-to-launch-good-is-good-enough-campaign-to-remove-parental-guilt-associated-with-nutritious-eating","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-uses-new-data-to-launch-good-is-good-enough-campaign-to-remove-parental-guilt-associated-with-nutritious-eating\/","title":{"rendered":"General Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating"},"content":{"rendered":"

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General Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating<\/b><\/p>\n

Registered Dietitians agree nutritious eating shouldn\u2019t be a challenge, and say \u2018Good Is Good Enough\u2019 when feeding your kids a bowl of cereal.<\/i><\/p>\n

MINNEAPOLIS–(BUSINESS WIRE<\/a>)–
\nThe definition of \u201cperfect eating\u201d has become misinformed over the years. It\u2019s important that people understand nutrient-dense eating can \u2013 and should \u2013 include food that is accessible and affordable to all. According to new survey results from General Mills Big G Cereals, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet1<\/sup>. Nutrition can seem challenging when factoring in cost, time and taste the whole family will enjoy. But sometimes a nutrient-dense option may also be the easiest one for a family \u2013 a bowl of cereal.\n<\/p>\n

\nFor many parents, nutritious may mean attempting to provide a homemade breakfast, as those are perceived by nearly eight in 10 (77%) of parents with children under 18 to provide more nutrients than convenience foods1<\/sup>. In reality, a bowl of cereal is hard to beat when it comes to nutrient density, and few other breakfast foods offer the same mix of essential nutrients found in cereal. In fact, research<\/a> shows, people who skip breakfast don\u2019t make up these nutrients in other parts of their day, resulting in nutrient gaps and poorer diet quality2<\/sup>.\n<\/p>\n

\n\u201cGood nutrition does not have to be hard and should fit within what one can afford, access and enjoys eating,\u201d said Amy Cohn, Registered Dietitian and Nutrition Lead at General Mills. \u201cMany cereals are filled with essential nutrients, like fiber, vitamins, and minerals, along with whole grain, to help support growing kids. Ultimately, it\u2019s important to teach kids to have a positive relationship with all foods so they grow into adults who value their mental and physical health, while still enjoying foods they love \u2013 the core of our platform: Good is Good Enough.\u201d\n<\/p>\n

\nAs the world has changed the last eighteen months, families have had to change with it. While they spent more time together during the pandemic and rediscovered the heart of the home is the kitchen, the need for convenience, affordability and accessibility remains. 60% of parents agree that social media puts additional pressure on them to be the \u201cbest,\u201d with roughly a third (34%) agreeing that images of \u201cperfect\u201d family meals on social media make them feel guilty about what their family eats1<\/sup>.\n<\/p>\n

\nBut not every meal needs to be photo-worthy or perfect \u2013 many times a bowl of cereal as part of a complete breakfast does the trick. With nutrient-dense options from General Mills Big G Cereals like Cheerios, Fiber One, Chex, and others, prove that it can be easy to give kids a good breakfast.\n<\/p>\n

\n\u201cThe quest for \u2018perfect\u2019 eating has made the pendulum swing a bit too far, vilifying certain foods and creating unintended negative consequences. As a Registered Dietitian and new mom, I know how important it is to serve foods that are not only nutritious, but taste great too,\u201d said Tracy Lockwood Beckerman, MS, RD. \u201cIncluding General Mills Big G Cereals at breakfast is an easy way to help give your kids nutrients they need, while giving yourself a break during hectic mornings. Parenting is hard enough as it is; we shouldn\u2019t make things more challenging!\u201d\n<\/p>\n

\nFor more information on Big G Cereals, head to www.generalmills.com<\/a>.\n<\/p>\n

About General Mills <\/b><\/p>\n

\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie\u2019s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.\n<\/p>\n

1<\/sup> YouGov conducted a survey among U.S. adults with children under 18 years of age. A total of 1,015 responses were collected and the survey was fielded between July 1st and July 8th, 2021. Data have been weighted and are representative of US parents with children under 18.\n<\/p>\n

2<\/sup> Marissa Fanelli, S. (2020). Skipping breakfast is associated with nutrient gaps and poorer diet quality among adults in the United States. https:\/\/www.cambridge.org\/core\/journals\/proceedings-of-the-nutrition-society\/article\/skipping-breakfast-is-associated-with-nutrient-gaps-and-poorer-diet-quality-among-adults-in-the-united-states\/C7943690D97E913FA19B936BFBDB0F2A<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210817005324\/en\/<\/a><\/span><\/p>\n

\nGolin
\n
Marissa Driscoll
\n
847-707-9451
\n
mdriscoll@golin.com<\/a><\/p>\n

\nGeneral Mills
\n
Kelsey Roemhildt
\n
763-764-6364
\n
Media.line@genmills.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Minnesota<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Marketing Communications Women Teens Parenting Fitness & Nutrition Children Men Baby\/Maternity Supermarket Family Food\/Beverage Consumer Health<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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General Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating Registered Dietitians agree nutritious eating shouldn\u2019t be a challenge, and say \u2018Good Is Good Enough\u2019 when feeding your kids a bowl of cereal. MINNEAPOLIS–(BUSINESS WIRE)– The definition of \u201cperfect eating\u201d has become misinformed over the years. It\u2019s important that people understand nutrient-dense eating can \u2013 and should \u2013 include food that is accessible and affordable to all. According to new survey results from General Mills Big G Cereals, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet1. Nutrition can seem challenging when factoring … <\/p>\n

Continue reading “General Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-528787","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGeneral Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-uses-new-data-to-launch-good-is-good-enough-campaign-to-remove-parental-guilt-associated-with-nutritious-eating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"General Mills Uses New Data to Launch \u2018Good Is Good Enough\u2019 Campaign to Remove Parental Guilt Associated With Nutritious Eating Registered Dietitians agree nutritious eating shouldn\u2019t be a challenge, and say \u2018Good Is Good Enough\u2019 when feeding your kids a bowl of cereal. MINNEAPOLIS–(BUSINESS WIRE)– The definition of \u201cperfect eating\u201d has become misinformed over the years. It\u2019s important that people understand nutrient-dense eating can \u2013 and should \u2013 include food that is accessible and affordable to all. According to new survey results from General Mills Big G Cereals, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet1. 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MINNEAPOLIS–(BUSINESS WIRE)– The definition of \u201cperfect eating\u201d has become misinformed over the years. It\u2019s important that people understand nutrient-dense eating can \u2013 and should \u2013 include food that is accessible and affordable to all. According to new survey results from General Mills Big G Cereals, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet1. 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