{"id":528782,"date":"2021-08-17T08:03:14","date_gmt":"2021-08-17T12:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-and-mopub-launch-expanded-partnership-bringing-dvs-comprehensive-fraud-protection-capabilities-to-mopub-marketplace\/"},"modified":"2021-08-17T08:03:14","modified_gmt":"2021-08-17T12:03:14","slug":"doubleverify-and-mopub-launch-expanded-partnership-bringing-dvs-comprehensive-fraud-protection-capabilities-to-mopub-marketplace","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-and-mopub-launch-expanded-partnership-bringing-dvs-comprehensive-fraud-protection-capabilities-to-mopub-marketplace\/","title":{"rendered":"DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace"},"content":{"rendered":"

<\/p>\n

DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace<\/b><\/p>\n

DV will provide sophisticated in-app fraud protection to combat invalid traffic across MoPub\u2019s exchange, supporting quality and performance for mobile publishers and advertisers<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–DoubleVerify<\/a> (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub\u2019s programmatic exchange, MoPub Marketplace. MoPub Marketplace currently connects advertisers with more than 2 trillion ad requests from over 1.5 billion addressable users around the world.\n<\/p>\n

\n\u201cFor advertising to perform, it must be seen by real people,\u201d said Matt McLaughlin, COO of DoubleVerify. \u201cUnfortunately, fraud follows the money — and as ad investments have shifted to mobile, bad actors are working hard to take advantage. For that reason, it\u2019s imperative that brands have clarity into the quality of in-app inventory they buy. We\u2019re excited to expand our partnership with MoPub to promote transparency, support mobile ad quality and performance, and empower marketers to reach their consumers wherever they are.\u201d\n<\/p>\n

\nDV and MoPub initially launched a partnership in 2019 where DV was the sole provider of fraud and IVT post-bid measurement for the MoPub Marketplace. This expanded partnership, which includes DV\u2019s pre-bid avoidance segments and post-bid monitoring and blocking, further extends quality coverage for global advertisers and publishers across one of the world\u2019s premiere mobile app programmatic exchanges. With DV\u2019s technology, MoPub can continuously refine the quality of mobile inventory available through MoPub Marketplace.\n<\/p>\n

\n\u201cAd fraud is an industry-wide challenge, impacting publishers, advertisers and SSPs. To ensure our inventory is top quality, MoPub continuously invests in keeping our Marketplace fraud-free, and having the right partnership in place is paramount for this effort,\u201d said Michal Jacobsberg-Reiss, Head of Ecosystem Partnerships of MoPub. \u201cDV has been a strong partner for combating new and emerging types of ad fraud. This expanded partnership supports our comprehensive, multi-step approach to ensure MoPub Marketplace is thoroughly vetted and monitored to uphold our already stringent, high standards of traffic quality.\u201d\n<\/p>\n

\nAs part of its industry-leading mobile in-app fraud solution, DV identifies and screens the most significant types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing), and measurement manipulation. Since March 2017, DV has been granted continued accreditation by the independent Media Rating Council (MRC), with the MRC certifying DV\u2019s technology to detect and block sophisticated invalid traffic (SIVT) for mobile in-app display and video advertising.\n<\/p>\n

\nFor more information about DoubleVerify\u2019s mobile app capabilities, contact sales@doubleverify.com<\/a>.\n<\/p>\n

About DoubleVerify<\/b><\/p>\n

\nDoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally.\n<\/p>\n

About MoPub<\/b><\/p>\n

\nMoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience. MoPub Marketplace, our in-app exchange, enables DSPs and marketers to reach their audience through a powerful interface, strict supply quality and viewability measurement, and a transparent bidding experience. MoPub\u2019s world-class service brings strategic business insights and data-driven expertise to meet the evolving needs of publishers and buyers.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210817005165\/en\/<\/a><\/span><\/p>\n

\nChris Harihar
\n
chris@crenshawcomm.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Other Communications Communications Software Internet Social Media Search Engine Optimization Data Management Search Engine Marketing<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace DV will provide sophisticated in-app fraud protection to combat invalid traffic across MoPub\u2019s exchange, supporting quality and performance for mobile publishers and advertisers NEW YORK–(BUSINESS WIRE)–DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub\u2019s programmatic exchange, MoPub Marketplace. MoPub Marketplace currently connects advertisers … <\/p>\n

Continue reading “DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-528782","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-and-mopub-launch-expanded-partnership-bringing-dvs-comprehensive-fraud-protection-capabilities-to-mopub-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify and MoPub Launch Expanded Partnership, Bringing DV\u2019s Comprehensive Fraud Protection Capabilities to MoPub Marketplace DV will provide sophisticated in-app fraud protection to combat invalid traffic across MoPub\u2019s exchange, supporting quality and performance for mobile publishers and advertisers NEW YORK–(BUSINESS WIRE)–DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub\u2019s programmatic exchange, MoPub Marketplace. 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