{"id":528727,"date":"2021-08-17T07:03:22","date_gmt":"2021-08-17T11:03:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/"},"modified":"2021-08-17T07:03:22","modified_gmt":"2021-08-17T11:03:22","slug":"viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/","title":{"rendered":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program<\/b><\/p>\n<p class=\"bwalignc\"><b>Company Expands Program into Open Beta Phase<\/b><\/p>\n<p>IRVINE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.viantinc.com%2F&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=Viant+Technology+Inc.&amp;index=1&amp;md5=3cc92a2e724f0a747a544b6ed8861ae2\">Viant Technology Inc.<\/a> (NASDAQ: DSP), a leading people-based advertising software company, today announced customers who participated in the company\u2019s private beta release testing program drove 200% more conversions. The World Without Cookies (WWC) beta program, which integrates Viant\u2019s Household ID within its Adelphic<sup>\u00ae<\/sup> advertising software, is expanding into the open beta phase and is now available for all customers to test.\n<\/p>\n<p>\nThe open beta phase marks the next step from Viant\u2019s private beta-testing program, which was launched in June and provided early access to the new digital experience across Adelphic. During the private period, participating brands and agencies not only saw over a 200% average increase in new customer acquisitions, but they also reached 40% more households and decreased frequency and ad repetition by 28%.\n<\/p>\n<p>\n\u201cMarketers are struggling to measure brand effectiveness, especially in channels like Connected TV, streaming audio, and mobile phones where cookies don\u2019t exist or only exist a small percentage of the time,\u201d said Chris Vanderhook, Chief Operations Officer, Viant. \u201cWe believe WWC solves for these important, emerging needs, empowering brands and agencies to reach more customers and drive better performance of their omnichannel campaigns while also providing a better consumer experience.\u201d\n<\/p>\n<p>\nAdvantages of the WWC program include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Onboarding First-Party Data<\/b>\u2014Access to more ways clients can utilize their first-party data, including directly onboarding physical addresses. <i>(Already available onboarding options include customer e-mail addresses and other digital identifiers.)<\/i><\/li>\n<li><b>User Experience<\/b>\u2014Unifying Viant\u2019s Household ID throughout the software allows for enhanced control of planning, buying, and measuring omnichannel campaigns.\n<\/li>\n<li><b>Scale<\/b>\u2014 With Viant\u2019s Household ID available across nearly 80% of all available ad opportunities managed within the software, marketers can immediately reach more than 115 million addressable U.S. households that make up more than 250 million addressable consumers in cookieless environments.\n<\/li>\n<li><b>Measurement<\/b> \u2014 Capture measurement of cross-platform reach and frequency in real-time, enabling advertisers to adjust course and link impact to actual business outcomes.\n<\/li>\n<\/ul>\n<p><b>About Viant<br \/>\n<br \/><\/b>Viant<sup>\u00ae<\/sup> is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant\u2019s self-service Demand Side Platform (DSP), Adelphic\u00ae, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant\u2019s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger\u2019s 2021 Programmatic Power Players list. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fviantinc.com%2F&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=viantinc.com&amp;index=2&amp;md5=a97f7add0747b460c4edbc74573c737e\">viantinc.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fadelphic.com%2F&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=adelphic.com&amp;index=3&amp;md5=ddfed76beb385118d53d137f47494a90\">adelphic.com <\/a>or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FViantTechnology%3Futm_source%3Dwebsite%26utm_medium%3Dpressrelease%26utm_campaign%3Dpressrelease_fb&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=1a44cffa7c5e4cb6192fcc95f864b562\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fviant_tech%3Futm_source%3Dwebsite%26utm_medium%3Dpressrelease%26utm_campaign%3Dpressrelease_twitter&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=Twitter&amp;index=5&amp;md5=92e2ca1ee47258ff3884167f7b1931ab\">Twitter<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fviant_tech%2F%3Futm_source%3Dwebsite%26utm_medium%3Dpressrelease%26utm_campaign%3Dpressrelease_insta&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=Instagram&amp;index=6&amp;md5=a2c7ef8f88f95110c8002e3129a7a9b2\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2Fmycompany%2F&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=7&amp;md5=f14806947eeac94ecc74698f62fb8228\">LinkedIn<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCB0MvfCABkrsdhYWjb5iwhQ&amp;esheet=52477767&amp;newsitemid=20210817005249&amp;lan=en-US&amp;anchor=YouTube&amp;index=8&amp;md5=29c42e84facb697ee01147f61088da21\">YouTube<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210817005249\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210817005249\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Karen Castillo-Paff<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kpaff@viantinc.com\">kpaff@viantinc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Security Other Technology Advertising Communications Software Internet Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210817005249\/en\/899703\/3\/Viant-Standalone-Logo-Black-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program Company Expands Program into Open Beta Phase IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced customers who participated in the company\u2019s private beta release testing program drove 200% more conversions. The World Without Cookies (WWC) beta program, which integrates Viant\u2019s Household ID within its Adelphic\u00ae advertising software, is expanding into the open beta phase and is now available for all customers to test. The open beta phase marks the next step from Viant\u2019s private beta-testing program, which was launched in June and provided early access to the new digital experience across Adelphic. During the private period, participating brands and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-528727","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program Company Expands Program into Open Beta Phase IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced customers who participated in the company\u2019s private beta release testing program drove 200% more conversions. The World Without Cookies (WWC) beta program, which integrates Viant\u2019s Household ID within its Adelphic\u00ae advertising software, is expanding into the open beta phase and is now available for all customers to test. The open beta phase marks the next step from Viant\u2019s private beta-testing program, which was launched in June and provided early access to the new digital experience across Adelphic. During the private period, participating brands and &hellip; Continue reading &quot;Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-17T11:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program\",\"datePublished\":\"2021-08-17T11:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/\"},\"wordCount\":532,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/\",\"name\":\"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2021-08-17T11:03:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/","og_locale":"en_US","og_type":"article","og_title":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program - Market Newsdesk","og_description":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program Company Expands Program into Open Beta Phase IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211;Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced customers who participated in the company\u2019s private beta release testing program drove 200% more conversions. The World Without Cookies (WWC) beta program, which integrates Viant\u2019s Household ID within its Adelphic\u00ae advertising software, is expanding into the open beta phase and is now available for all customers to test. The open beta phase marks the next step from Viant\u2019s private beta-testing program, which was launched in June and provided early access to the new digital experience across Adelphic. During the private period, participating brands and &hellip; Continue reading \"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/","og_site_name":"Market Newsdesk","article_published_time":"2021-08-17T11:03:22+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program","datePublished":"2021-08-17T11:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/"},"wordCount":532,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/","name":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2021-08-17T11:03:22+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210817005249r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viant-reports-200-percent-conversion-increase-from-world-without-cookies-software-private-beta-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Viant Reports 200 Percent Conversion Increase From \u2018World Without Cookies\u2019 Software Private Beta Program"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/528727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=528727"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/528727\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=528727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=528727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=528727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}