{"id":526604,"date":"2021-08-11T08:34:05","date_gmt":"2021-08-11T12:34:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/"},"modified":"2021-08-11T08:34:05","modified_gmt":"2021-08-11T12:34:05","slug":"optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/","title":{"rendered":"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Recent launch and office expansion underscores company&#8217;s commitment to technology and digital experience<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">BALTIMORE<\/span>, <span class=\"xn-chron\">Aug. 11, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=2111039218&amp;u=http%3A%2F%2Fwww.medifastinc.com%2F&amp;a=Medifast\" rel=\"nofollow noopener\">Medifast<\/a>\u00a0(NYSE: MED), the global company behind one of the fastest-growing health and wellness communities, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=3305126118&amp;u=https%3A%2F%2Fwww.optavia.com%2F&amp;a=OPTAVIA\" rel=\"nofollow noopener\"><b>OPTA<\/b>VIA<\/a>\u00ae, has announced the launch of the <b>OPTA<\/b>VIA app, a new digital tool for Clients that includes Lean &amp; Green recipes and access to order history, auto-ship details, account information and more.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1592427\/Medifast_OPTAVIA_app.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1592427\/Medifast_OPTAVIA_app.jpg\" title=\"The OPTAVIA app, a new digital tool for Clients that includes Lean &amp; Green recipes and access to order history, auto-ship details, account information and more.\" alt=\"The OPTAVIA app, a new digital tool for Clients that includes Lean &amp; Green recipes and access to order history, auto-ship details, account information and more.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Over the past several years, Medifast has invested in its digital infrastructure, with the goal of allowing Coaches to more efficiently run their businesses and better support Clients on their holistic health journeys. As a result, the company has built a world-class team of digital experts. The <b>OPTA<\/b>VIA app, which has been downloaded nearly 150,000 times since its launch in late July, is one of the first innovations resulting from this strategic focus on digital products and technology.<\/p>\n<p>&#8220;As we continue to innovate and expand our offerings through the use of new technologies, we&#8217;re providing Coaches with the tools they need to support their Clients effectively,&#8221; said <span class=\"xn-person\">Dan Chard<\/span>, Chairman and Chief Executive Officer of Medifast. &#8220;We are committed to developing digital products that make it easier for Coaches to support their Clients and for Clients to learn healthy habits so that, ultimately, we impact more lives.&#8221;<\/p>\n<p>The team behind the successful launch of the <b>OPTA<\/b>VIA app is based out of the company&#8217;s new office in <span class=\"xn-location\">Lehi, UT<\/span>, which houses experts in digital analytics, engineering, user experience and more. This division of the organization is devoted to bettering the Coach and Client experience through the continued development of a range of digital products and processes as well as data insights that will serve as the foundation for future releases.\u00a0 <\/p>\n<p>The <b>OPTA<\/b>VIA app is available exclusively for members of the <b>OPTA<\/b>VIA Community and will be continually improved based on direct feedback from its users. It offers a one-stop-shop for all Client needs, from order history to a comprehensive Lean &amp; Green recipe library, and aims to provide Clients with tools that, alongside Coach support, make healthy habits easy to adopt. <b>OPTA<\/b>VIA Connect, a new Coach app, is currently in development and will be designed to create efficiencies that improve Coach productivity and the Coach and Client experience. <b>OPTA<\/b>VIA Connect is expected to be available to all Coaches by the end of 2021. <\/p>\n<p>&#8220;We&#8217;re committed to delivering an iterative digital experience to our <b>OPTA<\/b>VIA Community and, above all, an unmatched Coach and Client experience,&#8221; said <span class=\"xn-person\">Nicholas Johnson<\/span>, President, Coach and Client Experience. &#8220;Our independent Coaches fuel our mission every single day, and we&#8217;re dedicated to delivering tools that empower our Community to be more effective, efficient and successful through the use of technology.&#8221; <\/p>\n<p>Follow <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=144779216&amp;u=https%3A%2F%2Ftwitter.com%2FMedifast&amp;a=Medifast\" rel=\"nofollow noopener\">Medifast<\/a> and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=1114449698&amp;u=https%3A%2F%2Fwww.instagram.com%2Foptavia%2F&amp;a=OPTAVIA\" rel=\"nofollow noopener\"><b>OPTA<\/b>VIA<\/a> on social media for future company updates. <\/p>\n<p>\n        <b><br \/>\n          <u>About\u00a0Medifast\u00ae:<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>\n        <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=2500698965&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3106291-1%26h%3D2678466204%26u%3Dhttp%253A%252F%252Fwww.medifastinc.com%252F%26a%3DMedifast&amp;a=Medifast\" rel=\"nofollow noopener\">Medifast<\/a>\u00a0(NYSE: MED) is the global company behind one of the fastest-growing health and wellness communities,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=1358340294&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3106291-1%26h%3D2439131534%26u%3Dhttp%253A%252F%252Fwww.optavia.com%252F%26a%3DOPTAVIA&amp;a=OPTAVIA\" rel=\"nofollow noopener\"><b>OPTA<\/b>VIA<\/a><sup>\u00ae<\/sup>, which offers scientifically developed products, clinically proven plans and the support of Coaches and a Community to help Clients achieve\u00a0Lifelong Transformation, One Healthy Habit at a Time<sup>\u00ae<\/sup>. Based on more than 40 years of experience, Medifast has redefined direct selling by combining the best aspects of the model. Its community of independent\u00a0<b>OPTA<\/b>VIA Coaches has impacted 2 million lives and teaches Clients how to develop holistic healthy habits through the proprietary Habits of Health<sup>\u00ae<\/sup>\u00a0Transformational System. Medifast is traded on the New York Stock Exchange and ranked second on\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=1018894239&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3106291-1%26h%3D2753067674%26u%3Dhttps%253A%252F%252Ffortune.com%252Fcompany%252Fmedifast%252F100-fastest-growing-companies%252F%26a%3DFORTUNE%2527s%25C2%25A0100%2BFastest-Growing%2BCompanies%2Blist%2Bin%2B2020&amp;a=FORTUNE%27s%C2%A0100+Fastest-Growing+Companies+list+in+2020\" rel=\"nofollow noopener\">FORTUNE&#8217;s\u00a0100 Fastest-Growing Companies list in 2020<\/a>. The company was also named to\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=2289944855&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3106291-1%26h%3D3345455005%26u%3Dhttps%253A%252F%252Fwww.forbes.com%252Fsites%252Fkarstenstrauss%252F2017%252F04%252F07%252Fthe-100-most-trustworthy-companies-in-america-2017%252F%26a%3DForbes%2527%2B100%2BMost%2BTrustworthy%2BCompanies%2Bin%2BAmerica%2Blist%2Bin%2B2017&amp;a=Forbes%27+100+Most+Trustworthy+Companies+in+America+list+in+2017\" rel=\"nofollow noopener\">Forbes&#8217; 100 Most Trustworthy Companies in America list in 2017<\/a>. For more information, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=3689251823&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3106291-1%26h%3D2907652999%26u%3Dhttps%253A%252F%252Fmedifastinc.com%252F%26a%3DMedifastInc.com&amp;a=MedifastInc.com\" rel=\"nofollow noopener\">MedifastInc.com<\/a>\u00a0or\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=1740012254&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3106291-1%26h%3D438848734%26u%3Dhttp%253A%252F%252Fwww.optavia.com%252F%26a%3DOPTAVIA.com&amp;a=OPTAVIA.com\" rel=\"nofollow noopener\"><b>OPTA<\/b>VIA<b>.com<\/b><\/a>\u00a0and follow <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3256074-1&amp;h=3358008684&amp;u=https%3A%2F%2Ftwitter.com%2FMedifast&amp;a=%40Medifast\" rel=\"nofollow noopener\">@Medifast<\/a>\u00a0on Twitter.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/686712\/MED_MED_IDN_03_Medifast_Logo_CMYK.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/686712\/MED_MED_IDN_03_Medifast_Logo_CMYK.jpg\" title=\"(PRNewsfoto\/Medifast, Inc.)\" alt=\"(PRNewsfoto\/Medifast, Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PH71626&amp;sd=2021-08-11\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience-301352850.html\">https:\/\/www.prnewswire.com\/news-releases\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience-301352850.html<\/a><\/p>\n<p>SOURCE  Medifast<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PH71626&amp;Transmission_Id=202108110830PR_NEWS_USPR_____PH71626&amp;DateId=20210811\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent launch and office expansion underscores company&#8217;s commitment to technology and digital experience PR Newswire BALTIMORE, Aug. 11, 2021 \/PRNewswire\/ &#8212;\u00a0Medifast\u00a0(NYSE: MED), the global company behind one of the fastest-growing health and wellness communities, OPTAVIA\u00ae, has announced the launch of the OPTAVIA app, a new digital tool for Clients that includes Lean &amp; Green recipes and access to order history, auto-ship details, account information and more. Over the past several years, Medifast has invested in its digital infrastructure, with the goal of allowing Coaches to more efficiently run their businesses and better support Clients on their holistic health journeys. As a result, the company has built a world-class team of digital experts. The OPTAVIA app, which has been downloaded nearly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-526604","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Recent launch and office expansion underscores company&#8217;s commitment to technology and digital experience PR Newswire BALTIMORE, Aug. 11, 2021 \/PRNewswire\/ &#8212;\u00a0Medifast\u00a0(NYSE: MED), the global company behind one of the fastest-growing health and wellness communities, OPTAVIA\u00ae, has announced the launch of the OPTAVIA app, a new digital tool for Clients that includes Lean &amp; Green recipes and access to order history, auto-ship details, account information and more. Over the past several years, Medifast has invested in its digital infrastructure, with the goal of allowing Coaches to more efficiently run their businesses and better support Clients on their holistic health journeys. As a result, the company has built a world-class team of digital experts. The OPTAVIA app, which has been downloaded nearly &hellip; Continue reading &quot;OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-11T12:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1592427\/Medifast_OPTAVIA_app.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience\",\"datePublished\":\"2021-08-11T12:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\\\/\"},\"wordCount\":627,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1592427\\\/Medifast_OPTAVIA_app.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\\\/\",\"name\":\"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/","og_locale":"en_US","og_type":"article","og_title":"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience - Market Newsdesk","og_description":"Recent launch and office expansion underscores company&#8217;s commitment to technology and digital experience PR Newswire BALTIMORE, Aug. 11, 2021 \/PRNewswire\/ &#8212;\u00a0Medifast\u00a0(NYSE: MED), the global company behind one of the fastest-growing health and wellness communities, OPTAVIA\u00ae, has announced the launch of the OPTAVIA app, a new digital tool for Clients that includes Lean &amp; Green recipes and access to order history, auto-ship details, account information and more. Over the past several years, Medifast has invested in its digital infrastructure, with the goal of allowing Coaches to more efficiently run their businesses and better support Clients on their holistic health journeys. As a result, the company has built a world-class team of digital experts. The OPTAVIA app, which has been downloaded nearly &hellip; Continue reading \"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/","og_site_name":"Market Newsdesk","article_published_time":"2021-08-11T12:34:05+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1592427\/Medifast_OPTAVIA_app.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience","datePublished":"2021-08-11T12:34:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/"},"wordCount":627,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1592427\/Medifast_OPTAVIA_app.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/optavia-app-launches-one-of-first-innovations-coming-out-of-new-office-focused-on-digital-experience\/","name":"OPTAVIA\u00ae App Launches, One of First Innovations Coming Out of New Office Focused on Digital Experience - 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