{"id":526522,"date":"2021-08-11T08:03:07","date_gmt":"2021-08-11T12:03:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/medallia-sense360-releases-new-analysis-of-how-the-pandemic-shaped-the-future-of-the-retail-industry\/"},"modified":"2021-08-11T08:03:07","modified_gmt":"2021-08-11T12:03:07","slug":"medallia-sense360-releases-new-analysis-of-how-the-pandemic-shaped-the-future-of-the-retail-industry","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/medallia-sense360-releases-new-analysis-of-how-the-pandemic-shaped-the-future-of-the-retail-industry\/","title":{"rendered":"Medallia Sense360 Releases New Analysis of How the Pandemic Shaped the Future of the Retail Industry"},"content":{"rendered":"

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Medallia Sense360 Releases New Analysis of How the Pandemic Shaped the Future of the Retail Industry<\/b><\/p>\n

Consumers continue to embrace digital platforms, even as pandemic restrictions begin to lift.<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–Medallia, Inc.<\/a> (NYSE: MDLA), the global leader in customer and employee experience, today announced the release of – The Future of Retail Consumer Behavior<\/a> – a free report examining the changes in retail consumer behaviour over the last year.\n<\/p>\n

\n\u201cRetail consumer behavior changed drastically over the course of the past year, but as consumers and businesses begin to define a new normal, we wanted to understand what behavior changes will be permanent and what trends may already be fading,\u201d says Andrew Custage, Head of Analytics for Sense360 By Medallia.\n<\/p>\n

\nTo track and understand consumer behaviour, Sense360 By Medallia combined data from three sources: foot traffic data from smartphone geolocation of more than 2 million opted-in consumers, spend data from more than 6 million consumers, and psychographic survey data. Combining multiple datasets yields a more holistic view of the customer journey, and a more accurate way to answer strategic insights questions for retailers.\n<\/p>\n

\nDrawing on this industry leading pool of data, the The Future of Retail Consumer Behavior<\/a> report examines:\n<\/p>\n

    \n
  1. \nConsumer spending trends and surveys from 15 months of daily research\n<\/li>\n
  2. \nHow consumer behavior has changed – and which habits are here to stay\n<\/li>\n
  3. \nHow different retail sectors have been affected, and specific strategies for retaining customer loyalty in the grocery, sporting goods, and beauty sectors.\n<\/li>\n<\/ol>\n

    \nHighlights include:\n<\/p>\n