{"id":526097,"date":"2021-08-10T11:25:49","date_gmt":"2021-08-10T15:25:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zulily-releases-findings-on-psychological-and-emotional-benefits-of-planning-from-first-of-its-kind-study\/"},"modified":"2021-08-10T11:25:49","modified_gmt":"2021-08-10T15:25:49","slug":"zulily-releases-findings-on-psychological-and-emotional-benefits-of-planning-from-first-of-its-kind-study","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zulily-releases-findings-on-psychological-and-emotional-benefits-of-planning-from-first-of-its-kind-study\/","title":{"rendered":"Zulily Releases Findings on Psychological and Emotional Benefits of Planning from First-of-its-Kind Study"},"content":{"rendered":"
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New research shows that having a planning mindset can reduce stress for moms and create an overall sense of control over one’s life–and these positive behaviors can be learned over time<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n SEATTLE<\/span>, Aug. 10, 2021<\/span> \/PRNewswire\/ — Online retailer Zulily<\/a>\u00ae today released findings from a first-of-its kind pilot study, conducted by third-party researcher ENGINE, that used Artificial Intelligence (AI) to analyze human emotions through facial and linguistic expressions. Titled “Brain of the Planner<\/a>“, the study shows exactly what motivates moms to plan, what they experience as a result and how others can learn positive behaviors that enable them to experience similar benefits. <\/p>\n

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Moms of children up to 17 years of age were interviewed and categorized as either “Planners,” defined as those who form in advance an organized method for action, or “Procrastinators,” defined as those who intentionally put something off. Categorizations were based on how frequently they said they exhibit procrastination-like tendencies (for example, how often they decide to do tomorrow something they intended to do today). <\/p>\n

The report indicates that planning and procrastination are both means of coping with anxiety, but planning behaviors are more effective at reducing anxiety, as Planners experience more feelings of happiness, less stress and better health overall. Planners also report feeling more confident and financially secure and have stronger family relationships. Nevertheless, Procrastinators can find ways to plan effectively and experience these same outcomes with the right motivators and strategies in place.<\/p>\n

“We know our customers \u2013 millions of moms \u2013 are super planners, and plan to find great deals because they know the value of trade-offs. Four times as many moms choose savings over speed, because the more she saves, the more meaningful life experiences she can create,” said Olly Downs<\/span>, vice president of MarTech, data and machine learning at Zulily. “Moms come to Zulily expecting a personalized shopping experience and Zulily delivers on that expectation using a suite of technology solutions\u00a0every day to deepen personalization to the point where no two experiences are the same. We’re excited to work with ENGINE and their research partners Relative Insight and iMotions to seek deeper understanding of human language and behaviors that impact how, why and when consumers shop.”<\/p>\n

\n The Study<\/b>
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ENGINE conducted a literature review of pre-existing research and carried out the study. Beginning with a survey of more than 2,000 moms from across the country, the goal was to understand what motivates Planners and Procrastinators, what emotions they experience as a result of planning and procrastinating, and if there are any benefits that can be attributed to either behavior.<\/p>\n

Following the survey, 100 Planners and 100 Procrastinators elected into a “Digital Hive” \u2013 an online qualitative methodology that asked participants to engage in a variety of storytelling and video- and photo-based tasks. ENGINE worked with Relative Insight for linguistic coding of 515,548 participant-generated words in the Hive, and iMotions for facial coding of Hive member-submitted webcam videos. Micro-expressions were analyzed to uncover feelings of joy, anger, surprise, fear, sadness,\u00a0disgust,\u00a0and contempt, and compared with self-reported emotions.\u00a0<\/p>\n

\n Key Findings
<\/b>The top benefits of planning, as revealed by the research, include: <\/p>\n