{"id":526084,"date":"2021-08-10T11:03:11","date_gmt":"2021-08-10T15:03:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-and-pac-12-networks-announce-2021-network-rebrand\/"},"modified":"2021-08-10T11:03:11","modified_gmt":"2021-08-10T15:03:11","slug":"troika-media-and-pac-12-networks-announce-2021-network-rebrand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-and-pac-12-networks-announce-2021-network-rebrand\/","title":{"rendered":"Troika Media and Pac-12 Networks Announce 2021 Network Rebrand"},"content":{"rendered":"
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\n New brand identity to roll out across Pac-12 Networks\u2019 linear and digital platforms in weeks leading up to 2021 football season\u00a0<\/em>
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\n Expansive rebranding includes video showcasing the Pac-12 – \u201cWhere Champions Play\u201d<\/em>
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Los Angeles, CA, Aug. 10, 2021 (GLOBE NEWSWIRE) — via NewMediaWire<\/a>\u00a0<\/u>— Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today launched a rebrand in partnership with the Pac-12 Networks, designed to inspire Pac-12 fans, unify the brand across multiple platforms and highlight the unique natural surroundings associated with the Pac-12 group of universities.\u00a0\u00a0Pac-12 Networks is the content arm of the Pac-12 Conference, providing a home for 12 schools and over 1,000 student-athletes.\u00a0\u00a0To view a sizzle featuring highlights of the rebrand, click on the following link:\u00a0https:\/\/vimeo.com\/575020475<\/a><\/p>\n

The rebrand will roll out across Pac-12 Networks\u2019 linear and digital platforms throughout the coming weeks leading up to the 2021 football season, including broadcast, digital, social, Out-of-Home and in-stadium assets.<\/p>\n

\n Pac-12 Network\u2019s New Brand<\/strong>\n <\/p>\n

TMG was chosen by Pac-12 Networks because of its proven sports brand-building expertise and deep understanding of the unique regionality of sports fans.\u00a0Working with Pac-12 Networks and their creative team, led by Creative Director Brandon Bautista, TMG helped tell the authentic story of a collegiate athletic conference nicknamed the “Conference of Champions”, having won more NCAA national championships in team sports than any other conference in history.<\/p>\n

The Conference\u2019s member schools are located in the states of Arizona, California, Colorado, Oregon, Utah and Washington and the rebrand takes advantage of these western states\u2019\u00a0abundant natural beauty, highlighting the power of nature in motion to showcase the bold, energetic and forward-looking culture of the Pac-12 and the Western region.\u00a0The new look is designed to inspire fans and elevate their experience through the unique vitality and spirit of every Pac-12 university.<\/p>\n

Working with Pac-12 Networks, TMG\u2019s rebranding included the following:<\/p>\n