{"id":526066,"date":"2021-08-10T10:05:06","date_gmt":"2021-08-10T14:05:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ppg-earns-prestigious-effie-award-for-marketing-communications\/"},"modified":"2021-08-10T10:05:06","modified_gmt":"2021-08-10T14:05:06","slug":"ppg-earns-prestigious-effie-award-for-marketing-communications","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ppg-earns-prestigious-effie-award-for-marketing-communications\/","title":{"rendered":"PPG Earns Prestigious EFFIE Award for Marketing Communications"},"content":{"rendered":"

<\/p>\n

PPG Earns Prestigious EFFIE Award for Marketing Communications <\/b><\/p>\n

Campaign for OSKAR<\/i>by PPG brand contributed to double-digit growth<\/i><\/p>\n

BUCHAREST, Romania–(BUSINESS WIRE<\/a>)–
\nPPG (NYSE: PPG) today announced that its OSKAR\u00ae paint brand by PPG in Romania has received a Silver EFFIE\u00ae Award, which is one of the world\u2019s highest international honors in marketing communications. The company was recognized for the results of its \u201cThank Yourself Later\u201d campaign to promote the premium Oskar<\/i> by PPG brand among consumers and professional painters.\n<\/p>\n

\n\u201cThe campaign had to convince consumers that our Oskar <\/i>by PPG brand was the best choice they could make,\u201d said Monica Novac, PPG brand manager, architectural coatings, Romania. \u201cHow do you know you’re making the best choice? You only know once time passes. This insight was the foundation for the creative idea that Oskar<\/i> by PPG paint is a great choice that you\u2019ll \u2018thank yourself later\u2019 for buying now.\u201d\n<\/p>\n

\nPPG used the benefits of Oskar<\/i> by PPG products to build a memorable and humorous multimedia campaign. The \u201cThank Yourself Later\u201d initiative quickly gained traction through television ads, social media, outdoor advertising and public relations, contributing to the brand\u2019s double-digit growth in 2020. The campaign also helped strengthen the market position of Oskar<\/i> by PPG in Romania.\n<\/p>\n

\nOrganized by the New York American Marketing Association, the Effie<\/i> Awards are held in individual countries to judge the year\u2019s most effective advertising campaigns \u2013 those that have delivered superior results in meeting or exceeding the objectives they were designed to achieve.\n<\/p>\n

\n\u201cThe Romanian jury was impressed by our continued growth and achievement of a market leadership position,\u201d Novac said. \u201cOur future looks bright, as our brand and Romanian business continues to grow.\u201d\n<\/p>\n

Click here<\/a> to watch one of the ads.\n<\/p>\n

PPG: WE PROTECT AND BEAUTIFY THE WORLD\u2122<\/b><\/p>\n

\nAt PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers\u2019 biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 75 countries and reported net sales of $13.8 billion in 2020. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com<\/a>.\n<\/p>\n

We protect and beautify the world<\/i> is a trademark and Oskar<\/i> and the PPG logo<\/i> are registered trademarks of PPG Industries Ohio, Inc. Effie<\/i> is a registered trademark\/service mark of Effie Worldwide, Inc.\n<\/p>\n

\nCATEGORY Architectural Coatings Europe Middle East and Africa\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210810005583\/en\/<\/a><\/span><\/p>\n

PPG Media Contacts:
\n<\/b>
Andrew Wood
\n
Corporate Communications, EMEA
\n
+31 6 5121 6579
\n
awood@ppg.com
\n<\/a>
www.ppg.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe Romania United States North America Pennsylvania<\/p>\n

INDUSTRY KEYWORDS:<\/b> Aerospace Home Goods Manufacturing Retail Finance Interior Design Other Construction & Property Professional Services Residential Building & Real Estate Commercial Building & Real Estate Construction & Property Blogging Marketing Communications Textiles Packaging Specialty Engineering Chemicals\/Plastics<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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\"Logo\"<\/td>\n<\/tr>\n
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PPG Earns Prestigious EFFIE Award for Marketing Communications Campaign for OSKARby PPG brand contributed to double-digit growth BUCHAREST, Romania–(BUSINESS WIRE)– PPG (NYSE: PPG) today announced that its OSKAR\u00ae paint brand by PPG in Romania has received a Silver EFFIE\u00ae Award, which is one of the world\u2019s highest international honors in marketing communications. The company was recognized for the results of its \u201cThank Yourself Later\u201d campaign to promote the premium Oskar by PPG brand among consumers and professional painters. \u201cThe campaign had to convince consumers that our Oskar by PPG brand was the best choice they could make,\u201d said Monica Novac, PPG brand manager, architectural coatings, Romania. \u201cHow do you know you’re making the best choice? You only know once time … <\/p>\n

Continue reading “PPG Earns Prestigious EFFIE Award for Marketing Communications”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-526066","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPPG Earns Prestigious EFFIE Award for Marketing Communications - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ppg-earns-prestigious-effie-award-for-marketing-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPG Earns Prestigious EFFIE Award for Marketing Communications - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PPG Earns Prestigious EFFIE Award for Marketing Communications Campaign for OSKARby PPG brand contributed to double-digit growth BUCHAREST, Romania–(BUSINESS WIRE)– PPG (NYSE: PPG) today announced that its OSKAR\u00ae paint brand by PPG in Romania has received a Silver EFFIE\u00ae Award, which is one of the world\u2019s highest international honors in marketing communications. The company was recognized for the results of its \u201cThank Yourself Later\u201d campaign to promote the premium Oskar by PPG brand among consumers and professional painters. \u201cThe campaign had to convince consumers that our Oskar by PPG brand was the best choice they could make,\u201d said Monica Novac, PPG brand manager, architectural coatings, Romania. \u201cHow do you know you’re making the best choice? 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