{"id":525498,"date":"2021-08-09T13:28:10","date_gmt":"2021-08-09T17:28:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/jetblues-soar-with-reading-free-book-vending-machine-initiative-goes-virtual-to-get-books-into-the-hands-of-kids-who-need-them-most\/"},"modified":"2021-08-09T13:28:10","modified_gmt":"2021-08-09T17:28:10","slug":"jetblues-soar-with-reading-free-book-vending-machine-initiative-goes-virtual-to-get-books-into-the-hands-of-kids-who-need-them-most","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/jetblues-soar-with-reading-free-book-vending-machine-initiative-goes-virtual-to-get-books-into-the-hands-of-kids-who-need-them-most\/","title":{"rendered":"JetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most"},"content":{"rendered":"

<\/p>\n

JetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most<\/b><\/p>\n

— JetBlue Invites Customers, Crewmembers and the Community to Nominate Their Favorite Youth-Focused Nonprofit for a Chance to Receive a Free Book Donation —<\/b><\/p>\n

— Kids Can Select up to Six Brand New Books Free of Charge with #BookDrop Events Taking Place in August and September —<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nJetBlue (Nasdaq: JBLU) today announced its eleventh annual Soar with Reading initiative, which tackles the issue of literacy in areas known as book deserts, where access to age-appropriate books for children is often very limited. This summer, JetBlue is taking its free book vending machine initiative online due to the effects of the coronavirus pandemic. However, this will not stop the airline from continuing its work to help get books into the hands of kids who need them most. Throughout August, children in select locations and youth programs will be able to access JetBlue\u2019s virtual vending machine online and pick up to six books. JetBlue will drop off these free books with the respective organizations throughout August and September to distribute to the kids.\n<\/p>\n

\nBooks open children\u2019s imaginations and empower them to envision new places. Soar with Reading provides children the opportunity to start to build their home libraries and encourages a life-long love of reading. Customers, crewmembers and local communities are encouraged to nominate their favorite youth-focused nonprofit for a chance to receive access to JetBlue\u2019s digital book vending machine. For more information or to nominate an organization, visit soarwithreading.com<\/a> (a.).\n<\/p>\n

\nJetBlue is collaborating with several of its longstanding youth-focused non-profit partners in Boston, Fort Lauderdale, Los Angeles and New York City. Local partners include Big Brothers Big Sisters of Broward County, Boys & Girls Club of Broward County, Boston Centers for Youth & Families, City of New York Parks & Recreation and the Westchester Family YMCA in Los Angeles through a partnership with Los Angeles World Airports (LAWA). Additionally, JetBlue will provide new books directly to local organizations in Orlando, Salt Lake City and San Juan. The available books feature diverse characters and themes, with options in both English and Spanish.\n<\/p>\n

\n\u201cIt\u2019s important for us to continue to find ways to give back and support the communities that support us,\u201d said Icema Gibbs, vice president corporate social responsibility and diversity, equity and inclusion, JetBlue. \u201cSoar with Reading was originally developed to help defeat the loss of knowledge that students experience over the summer months, known as the \u2018summer slide.\u2019 It\u2019s more relevant now than ever. Many children have attended school virtually for more than a year. This means countless students haven\u2019t had a chance to experience books during this time, nor have they traveled to the places that imaginations soar to through reading.\n<\/p>\n

\nRecent report show that, students\u2019 reading scores are behind where they would be after a normal year, with the most vulnerable students showing the steepest drops. JetBlue is continuing to work with childhood literacy expert Dr. Susan Neuman, professor and chair of the Department of Teaching and Learning at New York University (NYU), to measure the program\u2019s impact. Dr. Neuman\u2019s research shows that owning 25 physical books or more has a sizable effect on achievement, with each additional increment of books improving literacy rates. Based on Dr. Neuman\u2019s research, through Soar with Reading, JetBlue is also encouraging a cross-generational love of reading as it\u2019s been proven that children are more interested in reading when they see their parents also engaging with books.\n<\/p>\n

\nSoar with Reading previously visited Detroit; San Francisco; Washington, DC; Fort Lauderdale; and New York City where JetBlue distributed 40,000 books in its own backyard of Queens. In 2020, as JetBlue worked to meet immediate pandemic needs, the airline distributed 15,000 books in Boston directly to families through food distribution programs. To date, JetBlue has donated more than $3.7 million worth of books to kids in need.\n<\/p>\n

JetBlue For Good<\/b> – Soar with Reading is a signature program of JetBlue For Good\u00ae<\/sup><\/b>, the airline\u2019s platform for social impact and corporate responsibility. As the program continues to grow, JetBlue is working to ensure that the books provided represent the diverse perspectives of the various communities that JetBlue serves.\n<\/p>\n

\nGiving back is part of JetBlue\u2019s DNA and is core to its mission of inspiring humanity. Centered on volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline\u2019s customers and crewmembers – community, youth\/education and the environment. Combining JetBlue\u2019s corporate efforts with its customers\u2019 and crewmembers\u2019 passions, the common theme is Good \u2013 JetBlue For Good. Join the #JetBlueForGood conversation on Twitter<\/a>, Instagram<\/a> and Facebook<\/a>, and check for regular updates to get involved.\n<\/p>\n

About JetBlue Airways
\n
<\/b>JetBlue is New York’s Hometown Airline\u00ae, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers across the U.S, Caribbean, and Latin America. For more information, visit jetblue.com<\/a>.\n<\/p>\n

\n(a.) NO PURCHASE, DONATION OR PAYMENT NECESSARY. VOID WHERE PROHIBITED. Program ends 11:59:59 PM ET on 8\/31\/21. Participants must be legal residents of the 50 U.S. including DC and PR, 18 or older. Nomination must be a registered 501(c)(3) charity with Corporate Offices located in Domestic JetBlue cities within the 50 U.S. including DC and PR (or outside the U.S. only in the event the charity sponsors an office in an International JetBlue city) and not politically connected nor discriminatory. For a complete list of JetBlue Domestic and International cities, visit www.jetblue.com\/destinations<\/a>. THERE IS NO AWARD FOR THE NOMINATOR. For complete Terms and Conditions including eligibility requirements, judging criteria and award details, click here<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210809005658\/en\/<\/a><\/span><\/p>\n

\nJetBlue Corporate Communications
\n
corpcomm@jetblue.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Entertainment Air Consumer Transport Children Books<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

JetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most — JetBlue Invites Customers, Crewmembers and the Community to Nominate Their Favorite Youth-Focused Nonprofit for a Chance to Receive a Free Book Donation — — Kids Can Select up to Six Brand New Books Free of Charge with #BookDrop Events Taking Place in August and September — NEW YORK–(BUSINESS WIRE)– JetBlue (Nasdaq: JBLU) today announced its eleventh annual Soar with Reading initiative, which tackles the issue of literacy in areas known as book deserts, where access to age-appropriate books for children is often very limited. This summer, JetBlue is taking its free book vending machine initiative online … <\/p>\n

Continue reading “JetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-525498","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nJetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jetblues-soar-with-reading-free-book-vending-machine-initiative-goes-virtual-to-get-books-into-the-hands-of-kids-who-need-them-most\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"JetBlue\u2019s Soar with Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most — JetBlue Invites Customers, Crewmembers and the Community to Nominate Their Favorite Youth-Focused Nonprofit for a Chance to Receive a Free Book Donation — — Kids Can Select up to Six Brand New Books Free of Charge with #BookDrop Events Taking Place in August and September — NEW YORK–(BUSINESS WIRE)– JetBlue (Nasdaq: JBLU) today announced its eleventh annual Soar with Reading initiative, which tackles the issue of literacy in areas known as book deserts, where access to age-appropriate books for children is often very limited. 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