{"id":524179,"date":"2021-08-05T09:03:50","date_gmt":"2021-08-05T13:03:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/"},"modified":"2021-08-05T09:03:50","modified_gmt":"2021-08-05T13:03:50","slug":"tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/","title":{"rendered":"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences"},"content":{"rendered":"<h2>\nPartnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Aug.  05, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YBZ7A9NFnJKRPwLnYZEiqvTx4_ZFymGR-2EnEqY0EcFhjtCWdNWOOjYHvkp3JdCMM5L-QwZDKHlyl8JJOKDU5g==\" rel=\"nofollow noopener\" target=\"_blank\">Tremor Video<\/a>, a leading programmatic video platform, today introduced Unified Social Data, an all-screen data solution. Powered by its partnership with <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zE7vVrGGHnkNlpM4ykiLMye-jNcObXPGsSPudtJvXbkirM5DrMtX4-59zpcunvhWI35RhBGmCsAKtHax0Gf-DQ==\" rel=\"nofollow noopener\" target=\"_blank\">ICX Media<\/a>, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles* from across the \u201cwalled gardens\u201d to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data.<\/p>\n<p>Unified Social Data is the latest advancement of Tremor\u2019s Data Management Platform (DMP), part of the company\u2019s end-to-end tech stack that consists of Tremor Video\u2019s DSP and Unruly\u2019s SSP. This solution is offered in a flexible model, as advertisers can activate the solution for Connected TV (CTV) and all-screen video campaigns via managed service, self-service, or private marketplaces (PMPs).<\/p>\n<p>\u201cTremor Video is currently the only DSP leveraging custom audience segments from ICX Media directly,\u201d said Jessica La Rosa, Vice President, Partnerships &amp; Data Operations, Tremor Video. \u201cThis is the latest example of our commitment to bringing dynamic data innovations to market that equip clients with impactful audience reach strategies.\u201d<\/p>\n<p>With the increased fragmentation in the digital ecosystem, the Unified Social Data solution helps brands:<\/p>\n<p>Build Niche, Custom Audience Segments<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:5pt;margin-bottom:6pt\">Build audiences 1:1 at scale without the reliance of cookies\u2014audience building and content analysis starts from an actual known user<\/li>\n<li style=\"margin-top:5pt;margin-bottom:6pt\">Better understand and identify their target audiences via social engagement data\u2014those who show brand affinity through posts, likes, shares, comments, and sentiment\u2014and demographic data<\/li>\n<li style=\"margin-top:5pt\">Uncover audience reach opportunities in key verticals such as Entertainment, CPG, QSR, and Auto. For example, social interactions that pertain to TV shows or films could offer incremental audience insights beyond viewership information alone.<\/li>\n<\/ul>\n<p>Unify Social Data Across Platforms<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:5pt;margin-bottom:5pt\">Leverage data typically constrained to the social platform where\u00a0these engagements occur, unifying social data across platforms into one audience data set, rather than siloed buys across social channels<\/li>\n<\/ul>\n<p>\u201cProviding relevant experiences for the right consumers based on a deeper understanding of their interests and engagement is key to successful campaigns,\u201d said Philip H. Beauregard, President, ICX Media. \u201cWe\u2019re excited to partner with Tremor Video to offer brands a highly nuanced, customized, and brand-safe way to reach and connect with their targeted audience segments across all screens.\u201d<\/p>\n<p>Learn more about Tremor Video\u2019s data-driven audience solutions <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rkWHXuqIgl4apJTKTMfRxvojEDQo9TQjmVGPzapfPdkWswiIWhGOKLl508VDY81gBXtiEBqwCqlq2_1lymKflMcWk9TFU65_kJhOpGP5UCdp0fYmlAg7-YqJvUTyB8To\" rel=\"nofollow noopener\" target=\"_blank\">here.<\/a><\/p>\n<p>*Based on ICX Media Data &#8211; CCPA compliant US-only profiles with rich metrics such as:\u00a0demos, video viewing, sentiment, comments, tweets, followers, shares, likes, metadata, etc.<\/p>\n<p>\n        <strong>About Tremor Video<\/strong><\/p>\n<p>Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. To learn more, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NWXqh-AUTN0_EMc14qSNev-hJkesyHncBGojeVPtaCq6-YNWZzUxk3plaZLf1VvtRcvhBaKI2rZYprcPER5tHiRe7V-lmotIJeJFaauWQZc=\" rel=\"nofollow noopener\" target=\"_blank\">www.tremorvideo.com<\/a>.<\/p>\n<p>\n        <strong>About ICX Media<\/strong>\n      <\/p>\n<p>ICX Media is revolutionizing the digital media market by enabling data-inspired storytelling; transforming the way content is created, distributed, and monetized. ICX Media\u2019s proprietary smart platform harnesses advanced artificial intelligence and adaptive learning technologies to help brands, media companies and content creators create and share more impactful, engaging content with data-backed confidence. The ICX Media community connects nearly 1 million independent creators with brands, media and entertainment companies to make turnkey talent sourcing, scalable content production, accelerated audience creation and cost-effective distribution now possible. ICX Media believes everyone has a meaningful story to share. Now everyone can. To learn more, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uDGwy4Y3jgChKIN4WfSg85ohHMPDT8gaApHojcPm2FH4vHPVyYeoaHNt-WXYD1RtpehKUl8n_VbZOTMuy2C9wQ==\" rel=\"nofollow noopener\" target=\"_blank\">www.icxmedia.com<\/a>.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p>This press release may contain forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events including market reach of social engagement data. Words such as \u201cexpects,\u201d \u201cintends,\u201d \u201cplans,\u201d \u201cbelieves,\u201d \u201canticipates,\u201d \u201chopes,\u201d \u201cestimates,\u201d and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made.\u00a0Actual results may differ materially from those expressed or implied by such forward-looking statements.\u00a0<\/p>\n<p>The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company\u2019s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.<\/p>\n<p>\n        <strong>Contact<\/strong><br \/>\n        <br \/>Matt Caldecutt<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-NdALbU_N9ZOVvickx1MwZuMTWqi5kR0EUcWT2qLw6DLROmDw6CfZL6T_qDHW8zfkVJbYmD9ajy5Wy13B6vi2A==\" rel=\"nofollow noopener\" target=\"_blank\">matt@blastpr.com<\/a><br \/>347 687 3721<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODMwMzMxMCM0MzQyNDMwIzIwOTg3OTI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/ca04b78b-2782-4f21-8b10-510630e6eecc\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices NEW YORK, Aug. 05, 2021 (GLOBE NEWSWIRE) &#8212; Tremor Video, a leading programmatic video platform, today introduced Unified Social Data, an all-screen data solution. Powered by its partnership with ICX Media, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles* from across the \u201cwalled gardens\u201d to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data. Unified Social Data is the latest advancement of Tremor\u2019s Data Management Platform (DMP), part of the company\u2019s end-to-end tech &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-524179","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices NEW YORK, Aug. 05, 2021 (GLOBE NEWSWIRE) &#8212; Tremor Video, a leading programmatic video platform, today introduced Unified Social Data, an all-screen data solution. Powered by its partnership with ICX Media, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles* from across the \u201cwalled gardens\u201d to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data. Unified Social Data is the latest advancement of Tremor\u2019s Data Management Platform (DMP), part of the company\u2019s end-to-end tech &hellip; Continue reading &quot;Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T13:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODMwMzMxMCM0MzQyNDMwIzIwOTg3OTI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences\",\"datePublished\":\"2021-08-05T13:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\\\/\"},\"wordCount\":785,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODMwMzMxMCM0MzQyNDMwIzIwOTg3OTI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\\\/\",\"name\":\"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences - 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Powered by its partnership with ICX Media, a video intelligence provider offering data-driven content and analytics solutions, Unified Social Data can reach more than 85 million rich US consumer profiles* from across the \u201cwalled gardens\u201d to curate highly customizable, deterministic audiences at scale that blend social engagement data with demographic data. Unified Social Data is the latest advancement of Tremor\u2019s Data Management Platform (DMP), part of the company\u2019s end-to-end tech &hellip; Continue reading \"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/","og_site_name":"Market Newsdesk","article_published_time":"2021-08-05T13:03:50+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODMwMzMxMCM0MzQyNDMwIzIwOTg3OTI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences","datePublished":"2021-08-05T13:03:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/"},"wordCount":785,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODMwMzMxMCM0MzQyNDMwIzIwOTg3OTI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-video-launches-unified-social-data-solution-for-advertisers-seeking-to-reach-highly-customized-audiences\/","name":"Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly Customized Audiences - 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