{"id":523424,"date":"2021-08-04T16:13:20","date_gmt":"2021-08-04T20:13:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\/"},"modified":"2021-08-04T16:13:20","modified_gmt":"2021-08-04T20:13:20","slug":"techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\/","title":{"rendered":"TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology<\/b><\/p>\n<p><b><i>Acquisition allows the Company to grow its customer base and significantly expand audience reach, first party intent data and revenues in a key new market<\/i><\/b><\/p>\n<p>NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal technology media and purchase intent-driven marketing and sales services company <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=52471783&amp;newsitemid=20210804006101&amp;lan=en-US&amp;anchor=TechTarget%2C+Inc.&amp;index=1&amp;md5=fa3135193b4377c5d604338e82749235\">TechTarget, Inc.<\/a> (Nasdaq: TTGT) today announced the acquisition of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.xtelligentmedia.com%2F&amp;esheet=52471783&amp;newsitemid=20210804006101&amp;lan=en-US&amp;anchor=Xtelligent+Healthcare+Media+LLC&amp;index=2&amp;md5=485fd49b88ccaf90182d80efa0d65d81\">Xtelligent Healthcare Media LLC<\/a>, a leading online marketing services, media and data company that focuses on the intersection of healthcare and technology. It operates a portfolio of ten websites with independent editorial coverage and vendor content assets related to areas such as telehealth, healthcare analytics, revenue cycle management, healthcare IT security and infrastructure, and other areas of healthcare purchase decisions.\n<\/p>\n<p>\nXtelligent Media serves a largely untapped market segment for TechTarget and this acquisition represents a substantial incremental growth opportunity for the company. Xtelligent Media allows its customers to target and engage an expanded audience of purchase decision-makers within hospitals, physician practices, outpatient facilities, and healthcare payers.\n<\/p>\n<p>\n\u201cWe are very excited to join TechTarget and extend our combined audiences and offerings into new markets,\u201d said Sean Brooks, Co-Founder and CEO, Xtelligent Media. \u201cTechTarget\u2019s experience and success with first party data, combined with their deep understanding of the B2B Media &amp; Data space, will help us continue to grow and offer customers new opportunities to reach and engage highly targeted healthcare technology decision-makers.\u201d\n<\/p>\n<p>\nIn addition to increasing audience and customer reach, Xtelligent Media\u2019s proprietary first party data will expand TechTarget\u2019s purchase intent into new areas of opportunity. TechTarget\u2019s capabilities around intent data productization, demand generation at scale and data quality will enhance Xtelligent\u2019s ability to serve customer objectives.\n<\/p>\n<p>\n\u201cTechTarget brings world-class capabilities to bear for our existing customers, and the acquisition of Xtelligent is a great opportunity for us to apply these capabilities in an adjacent market segment,\u201d said Michael Cotoia, CEO of TechTarget. \u201cXtelligent checks all of our \u2018must-have\u2019 boxes \u2013 independent, original in-depth content, a permission-based audience of registered members and proprietary first-party purchase intent data. We\u2019re excited to work with Sean and his team.\u201d\n<\/p>\n<p><b>About Xtelligent Media<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.xtelligentmedia.com%2F&amp;esheet=52471783&amp;newsitemid=20210804006101&amp;lan=en-US&amp;anchor=Xtelligent+Healthcare+Media&amp;index=3&amp;md5=3237c3bf965feb9fdcd5a99256ec2470\">Xtelligent Healthcare Media<\/a> has a network of healthcare-specific sites, podcasts, virtual events and research that provide news and industry intelligence to over 1.5 million visitors per quarter who want to learn about best practices necessary to maintain clinical and operational success. Xtelligent is the largest B2B healthcare integrated marketing services, media and data company and currently works with hundreds of healthcare companies delivering marketing services, demand generation, data-driven ROI, custom content and thought leadership.<b \/><\/p>\n<p><b>About TechTarget<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=52471783&amp;newsitemid=20210804006101&amp;lan=en-US&amp;anchor=TechTarget&amp;index=4&amp;md5=504b3712b3979259d14e6e1636260f3c\">TechTarget<\/a> (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies\u2019 information technology needs. By understanding these buyers\u2019 content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.\n<\/p>\n<p>\nTechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=52471783&amp;newsitemid=20210804006101&amp;lan=en-US&amp;anchor=techtarget.com&amp;index=5&amp;md5=1d1fb4b88ebca004935a5ff89968330b\">techtarget.com<\/a> and follow us on Twitter <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.twitter.com%2Ftechtarget&amp;esheet=52471783&amp;newsitemid=20210804006101&amp;lan=en-US&amp;anchor=%40TechTarget&amp;index=6&amp;md5=f7f90086d2e400440b8ef81d641a4324\">@TechTarget<\/a>.\n<\/p>\n<p><i>(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks. All other trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210804006101r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210804006101\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210804006101\/en\/<\/a><\/span><\/p>\n<p>\nGarrett Mann<br \/>\n<br \/>Senior Director of Corporate Communications<br \/>\n<br \/>TechTarget, Inc.<br \/>\n<br \/>617-431-9371<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gmann@techtarget.com\">gmann@techtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Other Communications Publishing Marketing Advertising Communications Practice Management Internet Health Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210804006101\/en\/569936\/3\/tt_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology Acquisition allows the Company to grow its customer base and significantly expand audience reach, first party intent data and revenues in a key new market NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the acquisition of Xtelligent Healthcare Media LLC, a leading online marketing services, media and data company that focuses on the intersection of healthcare and technology. It operates a portfolio of ten websites with independent editorial coverage and vendor content assets related to areas such as telehealth, healthcare analytics, revenue cycle management, healthcare IT security and infrastructure, and other &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-523424","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology Acquisition allows the Company to grow its customer base and significantly expand audience reach, first party intent data and revenues in a key new market NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211; Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the acquisition of Xtelligent Healthcare Media LLC, a leading online marketing services, media and data company that focuses on the intersection of healthcare and technology. It operates a portfolio of ten websites with independent editorial coverage and vendor content assets related to areas such as telehealth, healthcare analytics, revenue cycle management, healthcare IT security and infrastructure, and other &hellip; Continue reading &quot;TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T20:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210804006101r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology\",\"datePublished\":\"2021-08-04T20:13:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\\\/\"},\"wordCount\":634,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210804006101r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/techtarget-acquires-xtelligent-healthcare-media-the-largest-marketing-services-media-and-data-company-in-b2b-healthcare-technology\\\/\",\"name\":\"TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology - 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(Nasdaq: TTGT) today announced the acquisition of Xtelligent Healthcare Media LLC, a leading online marketing services, media and data company that focuses on the intersection of healthcare and technology. 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