{"id":523138,"date":"2021-08-04T09:28:01","date_gmt":"2021-08-04T13:28:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adventure-is-calling-again-new-groupon-brand-campaign-encourages-people-to-get-out-and-grab-life-by-the-groupon\/"},"modified":"2021-08-04T09:28:01","modified_gmt":"2021-08-04T13:28:01","slug":"adventure-is-calling-again-new-groupon-brand-campaign-encourages-people-to-get-out-and-grab-life-by-the-groupon","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adventure-is-calling-again-new-groupon-brand-campaign-encourages-people-to-get-out-and-grab-life-by-the-groupon\/","title":{"rendered":"Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122"},"content":{"rendered":"

<\/p>\n

Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122<\/b><\/p>\n

New campaign showcases Groupon as the go-to destination for local experiences <\/i><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–
\nExperiences marketplace Groupon<\/a> announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210804005698\/en\/<\/a><\/p>\n

\"Groupon,<\/p>\n

Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company’s new brand campaign brings Groupon’s expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local communities. (Photo: Business Wire)<\/p>\n<\/div>\n

\nGrab Life by the GrouponTM<\/sup> was developed in partnership with FCB<\/a> and showcases Groupon as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and removing repeat purchase restrictions to give consumers the value, selection and convenience they want from a local experiences marketplace. With the recent launch of a new, personalized user experience that brings the new inventory front and center, Groupon is releasing a new campaign to drive consumer engagement and make the Groupon brand synonymous with local experiences.\n<\/p>\n

\n\u201cThis is a zeitgeist moment for Groupon — coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that,\u201d said Groupon\u2019s Chief Marketing Officer Jill Balis. \u201cGrab Life by the Groupon showcases what we’ve been doing over the past year to improve our inventory and modernize the customer and merchant experiences. We\u2019re excited to show off this work and help people explore the thousands of fun and affordable experiences available in their local communities.\u201d\n<\/p>\n

\nFor the first time since 2019, Groupon is returning to TV with a 30-second spot titled \u201cGrab Life\u201d<\/a> asking people to choose whether to accept life as it is or grab life like their life depends on it. \u201cGrab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America grab the Groupon app and grab life by the Groupon,\u201d says the narrator of the ad. Additional creative components include digital OOH, display, audio, OLV and social.\n<\/p>\n

\n\u201cWe\u2019re thrilled to partner with Groupon to evolve their brand identity with consumers and merchants and drive engagement through bold and adventurous activations and storytelling,\u201d said Andr\u00e9s Ord\u00f3\u00f1ez, Chief Creative Officer of FCB Chicago. \u201cWe can\u2019t wait to show the world how experiences define who we are and help us live our best life.\u201d\n<\/p>\n

\nGrab Life by the Groupon is the first campaign from the agency for Groupon and since its historic showing at Cannes Lions, where FCB won the coveted \u201cNetwork of the Year\u201d title and took home an unprecedented five Grands Prix, including two Titanium honors.\n<\/p>\n

\nThe campaign officially debuts in the United States this week and will launch in select international markets later this year.\n<\/p>\n

\nFor the latest on Grab Life by the Groupon and much more, follow Groupon on YouTube<\/a>, Facebook<\/a>, Instagram<\/a> and Twitter<\/a>.\n<\/p>\n

About Groupon<\/b><\/p>\n

Groupon<\/a> (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.\n<\/p>\n

About FCB<\/b><\/p>\n

\nFCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2020\/2021 Network of the Year, Adweek 2020 Global Agency of the Year, 2020 Ad Age A-List Agency Standout and the #1 Global Network on The Good Report 2020, FCB focuses on creating \u201cNever Finished\u201d campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.\n<\/p>\n

For more media assets please visit here<\/a>.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210804005698\/en\/<\/a><\/span><\/p>\n

\nGroupon
\n
Nick Halliwell
\n
nhalliwell@groupon.com
\n<\/a><\/p>\n

\nFCB
\n
Melanie Mitchem
\n
Melanie.Mitchem@fcb.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Illinois<\/p>\n

INDUSTRY KEYWORDS:<\/b> Home Goods Cosmetics Retail Advertising Communications Other Consumer Women Online Retail Other Retail Discount\/Variety Restaurant\/Bar Men Department Stores Specialty Consumer<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company’s new brand campaign brings Groupon’s expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local communities. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
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Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company’s new brand campaign brings Groupon’s expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local communities. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company’s new brand campaign brings Groupon’s expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local communities. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122 New campaign showcases Groupon as the go-to destination for local experiences CHICAGO–(BUSINESS WIRE)– Experiences marketplace Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210804005698\/en\/ Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company’s new brand campaign brings Groupon’s expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local … <\/p>\n

Continue reading “Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-523138","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAdventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adventure-is-calling-again-new-groupon-brand-campaign-encourages-people-to-get-out-and-grab-life-by-the-groupon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon\u2122 New campaign showcases Groupon as the go-to destination for local experiences CHICAGO–(BUSINESS WIRE)– Experiences marketplace Groupon announced the launch of a new global brand campaign today encouraging people to get out and explore the world of experiences around them. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210804005698\/en\/ Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. 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